New store marks Silk & Snow's first-ever
brick-and-mortar retail location
OTTAWA,
ON, Oct. 27, 2023 /CNW/ - Sleep Country Canada
Holdings Inc. ("Sleep Country" or the "Company") (TSX: ZZZ),
Canada's leading specialty sleep retailer, is pleased to announce
plans to awaken more Canadians to the power of sleep with a new
Ottawa store in collaboration with
its premium sleep and lifestyle banner brand, Silk & Snow.
The first-of-its-kind Sleep Country store, opening on
October 28 at 421 Richmond Road, is
anchored by a dedicated 1,425-square-foot Silk & Snow shop,
built to provide Ottawa customers
with an inspired shopping experience, bringing the premium sleep
brand to life for the first time in-person. The innovative joint
store design offers Canadians an expanded offering of elevated
sleep essentials in one seamless shopping experience, providing
great synergy between the two Canadian brands. With the Silk &
Snow portion of the collaborative store set to open in late
November, the new location is a conceptual first for Sleep Country
with a large physical footprint dedicated to one of its newest
direct-to-consumer brands.
"We're very excited to bring Silk & Snow, a leading,
direct-to-consumer brand, into its very first tactile environment,"
said Stewart Schaefer, President and
Chief Executive Officer, Sleep Country. "Customers in Ottawa have shown a love for the brand, so it
just makes sense for us to introduce its inaugural in-person
shopping experience in this market."
Founded in 2017 by Albert Chow
and Kenneth Mo, Silk & Snow has
seen rapid growth and has built a strong following in the
Ottawa region where they will
inaugurate the new location this fall.
"With our immersive new location, we're finally able to showcase
our offering in a physical environment, creating opportunities for
customers to interact with the product and find the perfect piece
to elevate their sleep and, ultimately, their home," said
Albert Chow, Co-Founder and Chief
Executive Officer, Silk & Snow. "At our core, we are a tactile
brand; the touch and feel of our designs are as vital to our
customers as the aesthetics. We are proud to debut this elevated
shopping experience in Ottawa,
where our community continues to grow and support us with each
step."
The new store is the first retail location for Silk & Snow,
the fast-growing brand of high-quality sleep and lifestyle
products, including mattresses, bedding, furniture, sleep
accessories and bath essentials. The Silk & Snow store fuses
the brand's two signature aesthetics - "Japandi" (a combination of
Japanese and Scandinavian design) and mid-century modern styles –
for an elevated serene atmosphere completed by accents of wood,
stone, and ceramics. The brand worked with renowned architecture
firm, Benoy, to complete the project.
Sleep Country Richmond Road: 421 Richmond Road,
Ottawa, ON K2A 4H1
Store Hours: Monday – Friday (10
a.m. to 9 p.m.), Saturday (9:30 a.m.
to 6 p.m.), Sunday (11 a.m. to 5
p.m.)
Opening Date: October 28, 2023
The new Sleep Country store, located in in Ottawa's Westboro neighbourhood, will provide
Ottawa residents with access to
Sleep Country's team of Sleep Experts and some of the world's
leading sleep brands. As leaders in sleep for more than 29 years,
Sleep Country knows that getting a good night's sleep is critical
to mental and physical wellbeing and is committed to creating a
world-class customer shopping experience at its new location. The
new store will offer a wide selection of high-quality and
innovative mattresses, bedding essentials and sleep
accessories.
For more information about Sleep Country, please visit
www.sleepcountry.ca. For more information about Silk & Snow,
please visit www.silkandsnow.com.
About Sleep Country
Canada
Sleep Country is Canada's leading specialty sleep retailer with
a purpose to transform lives by awakening Canadians to the power of
sleep. Sleep Country operates under the retailer banners; Sleep
Country Canada, Dormez-vous, Endy, Silk & Snow, Hush and most
recently acquired, Casper Canada.
The Company has omnichannel and eCommerce operations, including 298
corporate-owned stores and 19 warehouses across Canada. Recognized
as one of Canada's Most Admired Corporate Cultures in 2022 by
Waterstone Human Capital, Sleep Country is committed to building a
company culture of inclusion and diversity where differences are
embraced and valued. The Company actively invests in its sleep
ecosystem, innovative products, world-class customer experience,
communities and its people. For more information about Sleep
Country, please visit ir.sleepcountry.ca.
About Silk & Snow
Silk & Snow is a leading digitally native retailer of
thoughtfully made sleep essentials. Headquartered in Toronto, the company was founded in 2017 from
a successful Kickstarter campaign. Built on three core guiding
principles – Better Materials, Thoughtful Manufacturing and
Transparency – Silk & Snow offers high-quality sleep and
lifestyle products crafted from traceable raw materials and
sustainable manufacturing practices. Their curated line includes
bed sheets, mattresses, bed frames, weighted blankets, and other
home essentials alongside its bath line-up of bath towels and
robes. The company made Canadian Business' top ten start-up
list in 2020 and was ranked one of Canada's fastest-growing
businesses by the Globe and Mail for 2021, 2022 and 2023.
SOURCE Sleep Country Canada Holdings Inc. Investor Relations