Building on a successful partnership, Sleep
Country Canada Inc. will pilot 10 new locations at Walmart Canada
stores as part of its strategic growth roadmap
TORONTO, Aug. 31, 2021 /CNW/ - Sleep Country Canada
Holdings Inc. ("Sleep Country" or the "Company") (TSX: ZZZ),
Canada's leading omnichannel
specialty sleep retailer, today announced it will expand its
partnership with Walmart Canada through the launch of 10 new
"Sleep Country Express" and "Dormez-vous Express"
stores in Walmart Canada licensee spaces. This exciting expansion
of the Company's sleep ecosystem, the first of its kind with a
retailer, signals its ongoing commitment to broaden its customer
reach and drive growth through channel innovation, strategic
partnerships with the world's most well-known brands and
exceptional customer experiences.
This innovative new concept for Sleep Country will offer
cash-and-carry products and traditional mattresses delivered with
the Company's renowned white glove service at each "Sleep
Country Express" and "Dormez-vous Express" location. The
initial 10 stores, with an average footprint of 500 square feet,
will open in strategic locations across Ontario and Quebec, enabling the Company to test, learn
and optimize with the goal to expand into other Walmart Canada
stores across the country.
"We are thrilled to deepen our partnership with Walmart Canada
to provide new customers with a seamless journey to their best
night's sleep as we expand our omnichannel footprint," said
Stewart Schaefer, President of Sleep
Country Canada. "The launch of these 10 new "Sleep Country
Express" and "Dormez-vous Express" locations will help
transform millions of Walmart Canada customers' lives through the
power of sleep by providing them with access to the world's premier
sleep brands for the first time in-store. We look forward to
sharing our industry-leading assortment with even more customers,
no matter where they choose to shop, as we execute against our
aggressive growth roadmap."
The launch of these "Sleep Country Express" and
"Dormez-vous Express" stores builds on the successful first
phase of the partnership between the two retailers, who joined
forces in March 2019 to bring Sleep
Country's celebrated Bloom collection online at Walmart.ca and to
pop-up shops for Greater Toronto Area Walmart shoppers in August of
the same year. The partnership has strengthened in recent years
with Walmart Canada now carrying Sleep Country's entire assortment
of mattresses under $1,000 alongside
a curated selection of sleep accessories on its digital
marketplace. With an average of three million visitors per store
location per year, Sleep Country's physical expansion into Walmart
Canada stores will reach a target customer segment, generate new
revenue opportunities and increase profitability via a
cash-and-carry model for in-store purchases.
"Sleep Country Express" and "Dormez-vous Express"
stores will be staffed by Sleep Country's highly trained Sleep
Experts, who will bring their renowned sleep expertise to Walmart
Canada customers. Each of the 10 new Express locations will offer a
curated assortment of products, including its leading bed-in-a-box
selection, sheets, pillows, protectors, adjustable bases and
headboards. Additionally, each location will feature 8-9
traditional mattresses for clientele to experience on-site.
"At Walmart Canada, we continue to establish and grow successful
partnerships with exceptional brands that Canadians trust, such as
Sleep Country, to ensure our customers always have access to the
products they need at affordable prices," said Sam Hamam, Sr. Director, Licensees for Walmart
Canada. "We are excited to partner with Sleep Country in-store for
the first time and deliver on our mission to bring the world's
leading products and brands to every Walmart Canada customer across
The 10 pilots are expected to launch in Autumn 2021.
Milton Walmart, 1280 Steeles Ave. E.
Mississauga-Heartland Walmart, 800 Matheson Blvd W.
Kitchener-Waterloo Walmart, 100 The Boardwalk
Kanata South Walmart, 5357 Fernbank Rd.
Windsor East Walmart, 7100 Tecumseh Rd E.
Ancaster Walmart, 1051 Garner Rd. W.
Aurora Walmart, 135 First Commerce Dr.
Brossard Walmart, 9000 Blvd Leduc
Kirkland Walmart, 17000 Rte Transcanadienne
Walmart, 1475 Boul Saint Bruno
About Sleep Country
Sleep Country is Canada's
leading omnichannel specialty sleep retailer with a national retail
store network and robust eCommerce platforms. The Company operates
under three retail banners: "Sleep Country Canada", with
omnichannel operations in Canada
excluding Québec; "Dormez-vous?" with omnichannel operations in
Québec and "Endy", Canada's
leading direct-to-consumer online sleep solutions retailer. As of
August 31, 2021, Sleep Country has
287 stores, 17 fulfillment centres and 2 storage hubs across
Canada. Sleep Country is a
purpose-led company dedicated to transforming lives by awakening
Canadians to the power of sleep. The company is committed to
meaningfully and positively supporting its environment, people and
communities including operating a comprehensive Mattress Recycling
Program and working closely with Canadian charities to donate new
and gently used mattresses to families and children in need.
For more information about the Company visit
About Walmart Canada
Walmart Canada operates a chain of more than 400 stores
nationwide serving 1.5 million customers each day. Walmart Canada's
flagship online store, Walmart.ca is visited by
more than 900,000 customers daily. With more than 100,000
associates, Walmart Canada is one of Canada's largest employers and is ranked one
of the country's top 10 most influential brands. Walmart Canada was
recently recognized as a LinkedIn Top Company of 2021 and was also
named one of Canada's most popular
brands (based on Google searches). Walmart Canada's extensive
philanthropy program is focused on supporting Canadian families in
need, and since 1994 Walmart Canada has raised and donated more
than $500 million to Canadian
charities. Additional information can be found
at walmartcanada.ca and on Walmart Canada's social media pages
– Facebook, Twitter and Instagram.
SOURCE Sleep Country Canada Holdings Inc. Investor Relations