Manitoba Harvest, the global leader in hemp foods and a
wholly-owned subsidiary of Tilray Brands, Inc. (“Tilray” or the
“Company”) (NASDAQ: TLRY and TSX: TLRY), is partnering with
Bioactives
company Brightseed to revolutionize the
functional fiber market with a breakthrough product:
Manitoba Harvest Bioactive Fiber. This
multi-benefit fiber solution, powered by Brightseed® Bio Gut Fiber,
is now exclusively available at Whole Foods Market stores
nationwide.
Furthering Manitoba Harvest’s 25-year commitment
to transform consumer health through the power of hemp,
NEW Bioactive Fiber helps close
the fiber gap for consumers. Manitoba Harvest Bioactive
Fiber leverages Brightseed’s novel ingredient made from
upcycled hemp hulls, the outer shells of hemp seeds. AI-led
research identified hemp hulls as an untapped source of dietary
fiber and gut-health beneficial bioactives.
Jared Simon, President of Manitoba Harvest and
Tilray Wellness, expressed excitement about the launch, stating,
"With the debut of Manitoba Harvest Bioactive Fiber, we're not just
introducing a product; we're rediscovering the nutritional capacity
of hemp after nearly 70 years in the dark. Bioactives are gaining
huge strides in nutrition science but are largely undiscovered and
remain underutilized in health foods. At Manitoba Harvest, we're on
a mission to harness the wellness potential of hemp with simple
health solutions that contribute to a sustainable future."
Lighten up with Bioactive
FiberScience has established that dietary fiber is
essential for supporting gut health including digestion, bowel
regularity and weight management, but today, 95% of Americans do
not consume the recommended daily intake of fiber. Manitoba Harvest
Bioactive Fiber provides 6g of both soluble and insoluble fiber per
serving and is the only fiber solution containing two powerful
hemp-based bioactives for gut health.
Fiber Benefits:
- Promotes a healthy gut
- Supports healthy digestion and
bowel regularity
- Helps to reduce bloating and
gas
- Supports weight management
The key ingredient is Brightseed Bio Gut Fiber,
an organic hemp fiber that’s rich in naturally-occuring bioactives
found in hemp hull. Brightseed proprietary AI platform, Forager®,
discovered two bioactives NCT (N-trans-Caffeoyltyramine) and NFT
(N-trans-Feruloyltyramine) were strongly present in hemp hull. NCT
and NFT are phenolic compounds that research has shown may
strengthen the gut lining to help maintain healthy gut barrier
function.1 The gut barrier acts like a protective shield in the
digestive system, allowing essential nutrients to be absorbed while
keeping out harmful substances and pathogens.
“Manitoba Harvest is a visionary leader bringing
hemp to consumers worldwide. We are thrilled to be working with
such an impassioned partner to bring forward new discoveries on
hemp’s health value out of the lab and onto consumer shelves,” said
Sofia Elizondo, co-founder and chief operating officer, Brightseed.
“Bioactives are the unsung heroes of proactive health and today,
the majority of people don’t consume enough to capture the full
impact of their benefits. Now that our AI Forager is powering the
discovery and understanding of bioactives at an unprecedented rate,
our mission at Brightseed is to transform those insights into
accessible and powerful wellness products across the globe.”
Reinforcing Manitoba Harvest quality standards,
the product is certified Organic, Non-GMO Project Verified, Kosher,
and Vegan. To enjoy the benefits of Manitoba Harvest Original
Bioactive Fiber, simply mix 1 heaping tablespoon (10g) with 6
ounces of water, stir, and drink quickly. The product comes in an
8oz package with a suggested retail price (SRP) of $19.99.
About Manitoba HarvestManitoba Harvest is a
pioneer and leader in branded hemp-based foods, and is recognized
as a Certified B Corporation and the first Canadian food
company to attain a Carbonzero Certification.
Taking the seed-to-shelf approach since 1998,
Manitoba Harvest is committed to quality, sustainability,
and consumer wellness. With an extensive product portfolio of Hemp
Hearts (shelled hemp seed), Hemp Protein, Hemp Protein Blends, Hemp
Wellness Bars, Hemp Granola, and Hemp Oil, Manitoba Harvest
products are sold globally and in approximately 17,000 retail
stores across North America.
To learn more about Manitoba Harvest and shop,
visit www.manitobaharvest.com and follow @manitobaharvest
across all social platforms.
About Tilray BrandsTilray Brands, Inc. (Nasdaq:
TLRY; TSX: TLRY), is a leading global cannabis lifestyle and
consumer packaged goods company with operations in Canada, the
United States, Europe, Australia, and Latin America that is
changing people's lives for the better – one person at a time – by
inspiring and empowering a worldwide community to live their very
best life, enhanced by moments of connection and wellbeing.
Tilray’s mission is to be the most responsible, trusted, and
market-leading cannabis and consumer products company in the world
with a portfolio of innovative, high-quality, and beloved brands
that address the needs of the consumers, customers, and patients we
serve. A pioneer in cannabis research, cultivation, and
distribution, Tilray’s unprecedented production platform supports
over 20 brands in over 20 countries, including comprehensive
cannabis offerings, hemp-based foods, and craft beverages.
For more information on how we open a world of
well-being, visit www.Tilray.com and follow @tilray on
all social platforms.
About BrightseedBrightseed is a pioneer in
biosciences and artificial intelligence that illuminates nature to
restore human health. Brightseed’s Forager® AI platform accelerates
bioactive discovery, biological validation and ingredient
formulation from years to months, rapidly revealing new connections
between nature and humanity. Brightseed produces clinically proven
bioactives for dietary supplements, food & beverage CPG,
specialty nutrition and medical foods to power proactive health
worldwide. Learn more at brightseedbio.com.
Forward-Looking StatementsCertain statements in
this communication that are not historical facts constitute
forward-looking information or forward-looking statements
(together, “forward-looking statements”) under Canadian and U.S.
securities laws and within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended, that are intended to
be subject to the “safe harbor” created by those sections and other
applicable laws. Forward-looking statements can be identified by
words such as “forecast,” “future,” “should,” “could,” “enable,”
“potential,” “contemplate,” “believe,” “anticipate,” “estimate,”
“plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and
the negative of these terms or similar expressions, although not
all forward-looking statements contain these identifying words.
Certain material factors, estimates, goals, projections, or
assumptions were used in drawing the conclusions contained in the
forward-looking statements throughout this communication.
Forward-looking statements include statements regarding our
intentions, beliefs, projections, outlook, analyses, or current
expectations. Many factors could cause actual results,
performance, or achievement to be materially different from any
forward-looking statements, and other risks and uncertainties not
presently known to the Company or that the Company deems immaterial
could also cause actual results or events to differ materially from
those expressed in the forward-looking statements contained herein.
For a more detailed discussion of these risks and other factors,
see the most recently filed annual information form of Tilray and
the Annual Report on Form 10-K (and other periodic reports filed
with the SEC) of Tilray made with the SEC and available on EDGAR.
The forward-looking statements included in this communication are
made as of the date of this communication and the Company does not
undertake any obligation to publicly update such forward-looking
statements to reflect new information, subsequent events, or
otherwise unless required by applicable securities laws.
For further information:
Manitoba Harvest Media: tilraywellness@diffusionpr.com, +1 (646)
571-0120
Brightseed: Serene Buckley –
press@brightseedbio.com
Tilray Brands Media: Berrin Noorata,
news@tilray.com
Investors: Raphael Gross, (203) 682-8253,
Raphael.Gross@icrinc.com
1Pre-clinical data demonstrates supporting strength of the gut
lining (gut integrity) to help maintain gut barrier function and
gut health; Lee et al. 2022.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/01d313cb-8b67-4e13-ab0d-616f1655ddf5
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