MONTRÉAL, Dec. 20, 2017 /CNW
Telbec/ - Transcontinental Inc., (TSX: TCL.A TCL.B) announces the
sale of its 50% stake in CEDROM-SNi Inc., a Montréal-based firm
specializing in digital media monitoring, to CNW Group Ltd., a
Cision® company delivering Canadian media intelligence
and news distribution services. As part of this agreement, the
founders of CEDROM-SNi are also selling their stake to CNW Group
Ltd., which now becomes the sole owner. CEDROM-SNi's employees,
totalling approximately 110 people, remain employed in Montréal and
in the satellite offices of Québec City, Ottawa, Toronto and Paris.
Nicole Guillot, Cision's
President of Canada and Corporate
Director of CNW Group Ltd., noted, "We are very proud to acquire
CEDROM-SNi, a company whose product and service offering is among
the best-performing in the industry and is complementary to ours.
By joining forces, we will be able to offer our customers an
enhanced and diversified offering that is perfectly aligned
with Cision's global vision to be a leading provider of earned
media software and services at the crossroads of public relations,
digital and social marketing. We are pleased to welcome the
talented employees of CEDROM-SNi who bring leading-edge expertise
to Cision, in order to pursue our growth together."
"We are delighted to sell to Cision as this is based on an
informed and propitious decision that ensures the sustainability of
a Québec company created almost 30 years ago," said François Aird,
President of CEDROM-SNi Inc. "Cision is a key player in the market,
recognized for its commitment to innovation and whose values are
very similar to ours. Right from our initial discussions, we
understood the importance given to the exceptional skills of our
teams. CEDROM-SNi has always distinguished itself by the quality of
its employees. We are very grateful for their work and
professionalism over the years. We would also like to thank all our
customers, publishers and business partners for their trust and
loyalty."
Pierre Marcoux, Senior Vice
President, Business and Education, TC Media, and a member of the
Board of Directors of CEDROM-SNi, added, "We are proud to have
contributed to the growth of CEDROM-SNi for two decades. This
partnership has been beneficial for both of our organizations,
which experienced many phases of their growth together. I would
like to sincerely thank François Aird and his management team for
their invaluable collaboration. Furthermore, TC Media's brands
will continue to do business with CEDROM-SNi as a content provider
and for their various media monitoring requirements."
CEDROM-SNi offers media monitoring and analytical services
through its digital solution, Eureka.cc in Canada, and its European counterpart,
Europresse.com in France. It
serves a varied clientele consisting of large
companies, government agencies, media companies, and
advertising and public relations agencies, among others.
About TC Transcontinental
TC Transcontinental is Canada's
largest printer and a key supplier of flexible packaging in
North America. The Corporation is
also a leader in its specialty media segments.
TC Transcontinental's mission is to create products and
services that allow businesses to attract, reach and retain their
target customers.
Respect, teamwork, performance and innovation are strong values
held by the Corporation and its employees. The Corporation's
commitment to its stakeholders is to pursue its business activities
in a responsible manner.
Transcontinental Inc. (TSX: TCL.A TCL.B), known as
TC Transcontinental, has over 6,500 employees in Canada and the
United States, and revenues of C$2.0
billion in 2017. Website www.tc.tc
About CEDROM-SNi
CEDROM-SNi has been operating in the information technology
industry since 1989. This Québec company most notably acts as a
manager of digital reproduction rights for hundreds of Québec and
foreign media outlets. CEDROM-SNi also produces Eureka.cc, a
digital solution which provides thousands of customers in Québec,
in Canada and in France with the ability to search, analyze and
conduct media monitoring in an evolving media environment.
About Cision
Cision, Ltd. (NYSE: CISN) is a leading global provider of
earned media software and services to public relations and
marketing communications professionals. Cision's software allows
users to identify key influencers, craft and distribute strategic
content, and measure meaningful impact. Cision has over 3,000
employees with offices in 15 countries throughout the Americas,
EMEA, and APAC. Cision operates in Canada under legal entities CNW Group Ltd.,
and Cision Canada Inc. For more information about its award-winning
products and services, including the Cision Communications
Cloud®, visit www.cision.ca and follow Cision on Twitter
@Cision and in Canada
@CNWGroup.
SOURCE Transcontinental Inc.