WINNIPEG, MB, April 19,
2022 /PRNewswire/ - Pollard Banknote
Limited (TSX: PBL) ("Pollard Banknote") is proud to
announce that it has been shortlisted in the category of Best
Product Innovation at the 2022 EGR North America Awards for Struck
By Luck, a successful example of its Progressive Jackpot Instants
innovation. The annual Awards recognize the leading online gaming
companies across North America and
celebrate excellence across 26 categories.
The Best Product Innovation award will be presented to the
company that demonstrates the most impressive and business-changing
innovation of the last 12 months. Struck By Luck, which made its
market debut courtesy of the Florida Lottery in August 2021, excels in all respects. The
innovative game, which combines the familiar features of an instant
ticket with a multi-tiered digital component, offers players the
chance to scratch and win up to $1,000,000 instantly or uncover a storm symbol
representing a guaranteed instant win of up to $5,000. The exact prize amount is revealed
digitally through the Struck By Luck app and microsite,
created exclusively by Pollard Banknote. Excitement is taken a step
further when players win the progressive jackpot by revealing a
money bag symbol—a groundbreaking instant game feature never before
seen in North America. Winners and
hopeful winners alike watch with anticipation as the jackpot grows,
via the app or microsite, from $5,000
up to a maximum of $75,000.
The Florida Lottery has seen exceptional results since launch,
including unprecedented levels of online player engagement, with
270,000 app downloads, 1.37 million site visits, 2.7 million page
views, and over $200 million in sales
to date.
Pollard Banknote's unsurpassed Progressive Jackpot Instants
concept represents an entirely new way to engage and entertain
players beyond a traditional instant ticket. With unparalleled
versatility and customizability that results in a seamless play
experience across multiple channels, the concept can be applied to
a range of game styles and is fully customizable to meet a
lottery's unique jurisdictional requirements.
"Pollard Banknote is honored to be named as a finalist in the
Best Product Innovation category at the EGR North America Awards,"
said Jennifer Westbury, Vice
President, Sales & Customer Development, Pollard Banknote.
"Over the last several years we have sharpened our focus on
innovative product development across both print and digital games.
Our passion for lottery drives our commitment to innovation and
developing industry-leading products such as Struck By Luck, which
has proven to be a unique offering well received by players."
The winners of the 2022 EGR North America Awards will be
announced on April 26, 2022, at an
awards event in New York City.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60
lotteries worldwide, providing high quality instant ticket
products, licensed games, in-lane ticket options, and sales-driving
merchandising solutions from its Schafer Retail Solutions +
portfolio. It also offers a full suite of digital offerings,
ranging from world-class game apps to comprehensive player
engagement and iLottery solutions, including strategic marketing
and management services. The company is a proven innovator and has
decades of experience helping lotteries to maximize player
engagement, sales, and proceeds for good causes. Pollard Banknote
also provides pull-tab tickets, bingo paper, ticket vending
machines, and its Diamond Game and
Compliant Gaming electronic games and devices to charitable and
other gaming markets in North America. Established in 1907,
Pollard Banknote is owned approximately 64.3% by the Pollard family
and 35.7% by public shareholders, and is publicly traded on the TSX
(PBL). For more information, please visit our website at
www.pollardbanknote.com.
Forward-looking
Statements
Certain statements in this press release may constitute
"forward-looking" statements and information, which involve known
and unknown risks, uncertainties, and other factors that may cause
actual results, performance, or achievements to be materially
different from any future results, performance, or achievements
expressed or implied by such forward-looking statements. When used
in this document, such statements include such words as "may,"
"will," "expect," "believe," "plan," and other similar terminology.
These statements reflect management's current expectations
regarding future events and operating performance and speak only as
of the date of this document. There should not be an expectation
that such information will in all circumstances be updated,
supplemented, or revised whether as a result of new information,
changing circumstances, future events, or otherwise.
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SOURCE Pollard Banknote Limited