Febreze and Family Dollar Respond to Top Military Request with Significant Product Donation to Troops CINCINNATI, Oct. 8 /PRNewswire/ -- Febreze, the leading line of home freshening products and Family Dollar, one of the fastest growing discount retail chains in the United States, are responding to a top military product donation request by sending Febreze To Go Fabric Refresher to 150,000 troops stationed abroad. From now through Veteran's Day, Febreze and Family Dollar will donate one bottle of Febreze To Go for every Febreze item purchased at Family Dollar stores nationwide, up to 150,000 bottles. Febreze and Family Dollar committed to the donation in response to a single request from a military family to Family Dollar employee and Marine veteran Paul Kaschak. Kaschak received a short list of requests from the mother of a service member, including Febreze among other necessities such as socks, snacks and sports magazines. The Febreze To Go donation will serve not only to freshen and eliminate odors on military gear and uniforms, but also to improve the conditions of troops' daily lives in the barracks with the product's all-in-one freshness benefit to eliminate odors on fabrics and in the air. "Febreze is excited to embark on a first-of-its-kind partnership with Family Dollar to bring our troops a refreshing piece of home," said Scott Lazarczyk, North American marketing director for Febreze. "Febreze has traditionally been a popular request among military personnel who have a strong need for the product's odor-eliminating and freshening capabilities." All Febreze packages will be coordinated through a first-time partnership with Operation Gratitude, a non-profit, all-volunteer company that addresses individual care packages to service members deployed overseas. "Operation Gratitude appreciates the generous support that Febreze and Family Dollar are showing our troops abroad," said Carolyn Blashek, president and founder of Operation Gratitude. "Febreze is one of the most requested items Operation Gratitude receives from our troops abroad and we are thrilled when donations respond to the military's direct needs." The product donation will be supported by two months of in-store merchandising at every Family Dollar store nationwide. Promotional elements include product displays, signage and Febreze inclusion in monthly circulars distributed to Family Dollar customers, including discount offers ranging from $1.50 - $5.00 off Febreze products. Febreze To Go Fabric Refresher provides surrounding freshness while eliminating odor in the air and on fabrics. Febreze To Go uses the same revolutionary formula to eliminate odors - not cover them up with perfumes - as the regular size Febreze Fabric Refresher. Febreze To Go comes in a 2.8 ounce travel-size bottle, delivering an all-in-one freshness benefit while leaving a light, fresh scent. About Procter & Gamble (NYSE:PG): Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brand. About Family Dollar: Operating small store locations, Family Dollar is one of the fastest growing discount retail chains in the United States. Family Dollar offers a core assortment of name-brand and quality consumable merchandise supplemented by fashion and seasonal merchandise at everyday low prices. Beginning with one store in 1959 in Charlotte, North Carolina, the Company currently operates more than 6,500 stores in 44 states. Family Dollar Stores, Inc., a Fortune 500 company, is based in Matthews, North Carolina, just outside of Charlotte and is a publicly held company with common stock traded on the New York Stock Exchange under the symbol FDO. For more information, please visit http://www.familydollar.com/. About Operation Gratitude: Operation Gratitude (http://www.operationgratitude.com/) is the California-based 501 (c) (3) non-profit, all-volunteer organization that annually sends 100,000+ care packages of snacks, entertainment items and personal letters of appreciation addressed to individually named U.S. Service Members deployed in hostile regions such as Iraq and Afghanistan, and on military ships at sea. Its mission is to lift morale, bring a smile to a service member's face and to express to all troops the appreciation and support of the American people. For safety and security, all assembling of packages occurs at the Army National Guard armory in Van Nuys, California. Since its inception in March, 2003, Operation Gratitude has shipped more than 350,000 packages to American troops deployed overseas. Colleen Mathis Jay Benton Manning Selvage & Lee Procter & Gamble 212-468-3984 513-983-2864 DATASOURCE: Febreze CONTACT: Colleen Mathis of Manning Selvage & Lee, +1-212-468-3984, ; or Jay Benton of Procter & Gamble, +1-513-983-2864, Web Site: http://www.familydollar.com/ http://www.operationgratitude.com/ http://www.pg.com/

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