Wipro Expands Retail Media Offering in Collaboration with Cisco and AT&T
31 Mai 2024 - 5:37PM
Business Wire
Wipro VisionEdge+ allows retailers to
enhance customer experience and drive incremental ad revenue within
physical stores
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading
technology services and consulting company, today announced the
expansion of retail-focused capabilities within Wipro VisionEDGE+.
This enhanced offering, developed in partnership with Cisco and
AT&T, and leveraging Amazon Web Services (AWS), serves as a
comprehensive retail transformation platform designed to unlock the
full potential of retail media network.
According to the National Retail Foundation, 80% of all shopping
still happens in stores, providing a critical touchpoint for brands
and retailers to connect with consumers. Recognizing this
potential, Wipro VisionEDGE+ offers a powerful, measurable, and
omni-channel platform for retailers and brands, that complements
their existing digital strategies.
This offering allows retailers to:
- Enhance customer experience with interactive displays
that provide personalised recommendations and navigation
assistance.
- Drive incremental revenue by offering brands
programmatic advertising and enabling assisted selling through
digital endpoints.
- Centralize control and operations to facilitate seamless
content tracking across multiple platforms, while also enabling
scalability.
- Create an omnichannel platform allowing customers to
virtually try on items and order from ‘endless aisles.’
Wipro VisionEDGE+ combines dynamic digital signage with cutting
edge AI-based platforms that provides business insights, customer
sentiment analytics, and traffic management data, tailored to
retailers’ specific needs while ensuring compliance with privacy
regulations. Additionally, the platform leverages:
- Cisco’s intelligent network solutions to ensure secure
and seamless connectivity within the retail environment.
- AT&T’s network infrastructure to provide reliable
and secure data transmission.
- AWS’s robust and scalable cloud computing services to
power the platform’s data analytics and machine learning
capabilities in order to deliver a personalized and engaging
in-store experience.
“We are thrilled to leverage Wipro’s over two decades of Retail
expertise for our customers, empowering them to capitalize on the
billion-dollar opportunity in advertising revenue,” said Malay
Joshi, Chief Executive Officer – Americas 1, Wipro Limited.
“Retail media is not just a trend; it’s a transcendent force
reshaping the future of in-store experiences. Wipro VisionEDGE+
extends this power to brands and retailers to transform every
customer store visit into a personalized journey.”
“The retail revolution is fuelled by connectivity and AT&T’s
next-level network infrastructure serves as a secure and reliable
foundation for Wipro VisionEDGE+. This solution showcases our
collaborative approach to help businesses unlock new insights to
drive success in the digital era,” said Sarita Rao, Senior Vice
President, AT&T Partner Solutions.
"We are proud to complement Wipro VisionEDGE+ with our secure
and intelligent networking solutions focused on retail
environments," said Tim Coogan, Senior Vice President at
Cisco. "With a simple network management platform experience,
cloud-driven automation and innovation across our partner
ecosystem, Cisco’s partnership with Wipro will help drive
measurable outcomes for shared customers in the retail sector.”
About Wipro Limited
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading
technology services and consulting company focused on building
innovative solutions that address clients’ most complex digital
transformation needs. Leveraging our holistic portfolio of
capabilities in consulting, design, engineering, and operations, we
help clients realize their boldest ambitions and build
future-ready, sustainable businesses. With over 230,000 employees
and business partners across 65 countries, we deliver on the
promise of helping our customers, colleagues, and communities
thrive in an ever-changing world. For additional information, visit
us at www.wipro.com
Forward-Looking Statements
The forward-looking statements contained herein represent
Wipro’s beliefs regarding future events, many of which are by their
nature, inherently uncertain and outside Wipro’s control. Such
statements include, but are not limited to, statements regarding
Wipro’s growth prospects, its future financial operating results,
and its plans, expectations and intentions. Wipro cautions readers
that the forward-looking statements contained herein are subject to
risks and uncertainties that could cause actual results to differ
materially from the results anticipated by such statements. Such
risks and uncertainties include, but are not limited to, risks and
uncertainties regarding fluctuations in our earnings, revenue and
profits, our ability to generate and manage growth, complete
proposed corporate actions, intense competition in IT services, our
ability to maintain our cost advantage, wage increases in India,
our ability to attract and retain highly skilled professionals,
time and cost overruns on fixed-price, fixed-time frame contracts,
client concentration, restrictions on immigration, our ability to
manage our international operations, reduced demand for technology
in our key focus areas, disruptions in telecommunication networks,
our ability to successfully complete and integrate potential
acquisitions, liability for damages on our service contracts, the
success of the companies in which we make strategic investments,
withdrawal of fiscal governmental incentives, political
instability, war, legal restrictions on raising capital or
acquiring companies outside India, unauthorized use of our
intellectual property and general economic conditions affecting our
business and industry.
Additional risks that could affect our future operating results
are more fully described in our filings with the United States
Securities and Exchange Commission, including, but not limited to,
Annual Reports on Form 20-F. These filings are available at
www.sec.gov. We may, from time to time, make additional written and
oral forward-looking statements, including statements contained in
the company’s filings with the Securities and Exchange Commission
and our reports to shareholders. We do not undertake to update any
forward-looking statement that may be made from time to time by us
or on our behalf.
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Media Contact: Media-relations@wipro.com
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