Dove(R) Launches the Dove Digital Channel
10 April 2008 - 2:00PM
PR Newswire (US)
- Innovative New Media Channel to Transform Dialogue with
Consumers, Chart Future of Online Media in the Consumer Space -
ENGLEWOODCLIFFS, N.J., April 10 /PRNewswire/ -- Today Dove, the
global beauty brand, announced it is launching the Dove Digital
Channel, a consumer destination site that brings The Campaign for
Real Beauty and the Dove product portfolio to life for visitors.
The new media channel signals a new approach to Dove's online
marketing, providing a dedicated digital presence that will expand
the brand's relationship and dialogue with its consumers. The
Dove.com site launches today in the U.S. and will be rolled out
globally with upcoming launches in the UK and Canada over the next
three months. The Dove Digital Channel is the re-launch of Dove.com
as a unified worldwide digital presence designed to be a trusted
source for information, education and inspiration. The Channel
experience is directly aligned with the brand mission: to make more
women feel beautiful every day by widening today's stereotypical
view of beauty and inspiring women to take great care of
themselves. Dove is now raising the game in the digital space by
creating a new unprecedented marketing alliance with
OgilvyInteractive and Microsoft's MSN. OgilvyInteractive brings
deep understanding of the Dove brand, its mission and "beauty
philosophy" as well as the ability to bridge consumers' insights
into unique digital solutions across multiple platforms. MSN, a
technology leader with deep institutional knowledge of the evolving
digital space, provides Dove with accelerated access to its global
audience of 465 million unique users per month in 42 markets and 21
languages. OgilvyInteractive, MSN and Dove developed the Dove
Digital Channel to build on the existing real beauty conversation
and redefine the digital experience through the development of a
robust online community. The digital site will personalize each
visitor's experience based on each individual's choices and
combines technical innovation with intelligent design. The Dove
Digital Channel will feature an editorial board of experts,
inspirational guest editors and specially selected "ambassadors"
all of whom will drive conversation around today's "burning
questions" - provocative, timely and relevant topics central to the
real beauty debate. Women will have the opportunity to join the
conversation in a positive, educational and inspiring environment
through blogs and message forums at both Dove.com and Dove.MSN.com.
In addition, women will have the opportunity to learn about Dove
products through video shorts, op-ed pieces and editorial online.
The editorial board consists of real women with a wide range of
ages, life experience and opinions; all with strong ties to the
Campaign for Real Beauty. In the U.S., board members include:
Jessica Weiner, author and global ambassador for the Dove
Self-Esteem Fund; Stacy Nadeau, motivational speaker and Dove Real
Woman from the launch of Campaign for Real Beauty; Ann Kearney-
Cooke, Ph.D., psychologist and director of the Cincinnati
Psychotherapy Institute; Wendy Katzman, and Athena Uslander, Dove
Real Women who helped launch the pro-age phase of Campaign for Real
Beauty in 2007. "Our goal is to become a global leader and a true
digital media force by completely redefining the digital experience
for women worldwide," said Kathy O'Brien, marketing director for
Dove in North America. "We can do this by leveraging the Dove "real
beauty" credentials -- our philosophy, compelling content and
product offerings." About Dove The Dove mission is to make women
feel more beautiful every day by challenging today's stereotypical
view of beauty and inspiring women to take great care of
themselves. Dove, manufactured by Unilever, is the No. 1 personal
wash brand nationwide. One in every three households uses a Dove
product, which includes beauty bars, body washes, face care, anti-
perspirant/deodorants, hair care and styling aids. Dove is
available nationwide in food, drug and mass outlet stores. About
Unilever Unilever (NYSE:ULNYSE:UN), one of the world's largest
consumer products companies, aims to add vitality to life by
meeting everyday needs for nutrition, hygiene and personal care.
Each day, around the world, consumers make 160 million decisions to
purchase Unilever products. The company has a portfolio of brands
that make people feel good, look good and get more out of life. In
the United States these brands include recognized names such as:
Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country
Crock, Degree, Dove personal care products, Hellmann's, Knorr,
Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle,
Suave, Sunsilk and Vaseline. All of the preceding brand names are
registered trademarks of the Unilever Group of Companies. Dedicated
to serving consumers and the communities where we live, work and
play, Unilever in the United States employs approximately 13,000
people in more than 60 office and manufacturing sites in 24 states
and Puerto Rico - generating nearly $10 billion in sales in 2006.
For more information, visit http://www.unileverusa.com/. About
OgilvyInteractive Worldwide Ranked by Forrester as the leading
Interactive Agency in 2007, OgilvyInteractive is the world's
largest and most experienced full-service digital marketing agency,
with a global network extending to 56 countries. Founded in 1983,
OgilvyInteractive offers full service digital media, creative,
marketing, consulting, analytic services and creates immersive
brand experiences online designed to deliver profitable customer
relationships. OgilvyInteractive is a wholly-owned subsidiary of
OgilvyOne Worldwide, a unit of The Ogilvy Group. The agency is part
of WPP Group plc (NASDAQ:WPPGY), one of the world's largest
communications services groups. The names of actual companies and
products mentioned herein may be the trademarks of their respective
owners. Contact: Stacie Bright/Unilever 203-625-1130 Viet
N'Guyen/Edelman 212-704-4535 viet.n' DATASOURCE: Dove CONTACT:
Stacie Bright of Unilever, +1-203-625-1130, ; or Viet N'Guyen of
Edelman, +1-212-704-4535, viet.n', both for Dove Web site:
http://www.dove.com/ http://www.unileverusa.com/
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