What's the Hurry? Slow Down and Enjoy New Popsicle(R) Slow Melt and the Introduction of Natural Colors & Flavors to the Popsicle
01 Mai 2007 - 2:00PM
PR Newswire (US)
GREEN BAY, Wis., May 1 /PRNewswire-FirstCall/ -- There are many
reasons moms love to give their kids Popsicle(R) ice pops just as
much as their kids love to eat them -- they are fat-free and low in
calories and also a good source of vitamin C. Now, the treat
synonymous with summer just got a whole lot cooler with the
introduction of new Popsicle(R) Slow Melt and the addition of
Natural Colors & Flavors to the Popsicle(R) product line-up!
(Photo: http://www.newscom.com/cgi-bin/prnh/20070501/AQTU057)
Popsicle(R) Slow Melt ice pops are truly unique. Made with a
proprietary recipe, these ice pops are longer lasting than regular
pops, giving kids more time to enjoy them and creating less mess
for mom. A good source of Vitamin C, made with Natural Colors &
Flavors and real fruit juice, Slow Melt is a delicious treat that's
got some good benefits. Available in three flavors including
Cherry, Strawberry/Kiwi, and Lemonade, Popsicle(R) Slow Melt ice
pops are sold in a 20 pack for a suggested retail price of $3.99.
Popsicle(R) Natural Colors & Flavors -- As the first novelty
brand to bring Natural Colors & Flavors to its product line-up,
Popsicle(R) is proud to offer an ice pop that parents can feel
especially good about giving to their kids. Popsicle(R) plans to
roll out Natural Colors & Flavors across all regular
Popsicle(R), Fudgsicle(R) and Creamsicle(R) products. "Ask anyone
to think about summers when they were growing up, and Popsicle
products were likely a part of their memories. Kids love to see
their tongue turn red when they eat a cherry Popsicle ice pop, but
moms -- particularly those with smaller kids -- have told us they
melt too fast," says Julio Del Cioppo, Director of Marketing. "With
the introduction of Popsicle Slow Melt, some of our pops will be
longer lasting and cause less mess. The addition of Natural Colors
& Flavors to our Popsicle products is another way we are making
this favorite treat even better." For more information on any of
the Popsicle(R) products, please visit http://www.icecreamusa.com/.
About Unilever Unilever (NYSE:ULNYSE:UN), one of the world's
largest consumer products companies, aims to add vitality to life
by meeting everyday needs for nutrition, hygiene and personal care.
Each day, around the world, consumers make 150 million decisions to
purchase Unilever products. The company has a portfolio of brands
that make people feel good, look good and get more out of life. In
the United States these brands include recognized names such as:
Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country
Crock, Degree, Dove personal care products, Good Humor, Hellmann's,
Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy,
Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the
preceding brand names are registered trademarks of the Unilever
Group of Companies. Dedicated to serving consumers and the
communities where we live, work and play, Unilever in the United
States employs approximately 13,000 people in more than 60 office
and manufacturing sites in 24 states and Puerto Rico -- generating
nearly $10 billion in sales in 2006. For more information visit
http://www.unileverusa.com/. Contact: Breanna Wagner GolinHarris
312-729-4326 http://www.newscom.com/cgi-bin/prnh/20070501/AQTU057
http://photoarchive.ap.org/ DATASOURCE: Unilever CONTACT: Breanna
Wagner of GolinHarris, +1-312-729-4326, , for Unilever Web site:
http://www.unileverusa.com/ http://www.icecreamusa.com/
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