Lipton(R) Tea Introduces New AOX (TM) Seal on Tea Beverages
01 Juni 2005 - 2:30PM
PR Newswire (US)
Lipton(R) Tea Introduces New AOX (TM) Seal on Tea Beverages
Guarantees Naturally Protective Antioxidants In Every Sip ENGLEWOOD
CLIFFS, N.J., June 1 /PRNewswire/ -- To help consumers make smart
beverage choices, Lipton(R) introduces the AOX(TM) Seal, a
proprietary mark that indicates a substantial level of
antioxidants. Lipton(R) Teas, made from real tea leaves, naturally
contain flavonoid antioxidants that help the body protect itself
against free radicals - molecules that can damage cells. Issued by
the Unilever Health Institute in The Netherlands, the AOX(TM) Seal
is unique to Lipton(R) products and can be found on many Green and
Black Teas, including tea bags, new Green Tea iced Tea Mix, new
Lipton(R) To Go and most ready-to-drink bottled iced teas. "With an
increased focus on living a healthy lifestyle and consuming a
healthy diet, it is an optimal time to educate consumers about the
natural health benefits of tea and to introduce Lipton(R) to a
whole new generation of tea drinkers," says Bauke Rouwers, Unilever
Vice President/General Manager, Lipton(R) Tea North America. "Many
consumers are surprised to learn that Lipton(R) Black and Green
teas naturally contain nearly the same level of protective
flavonoid antioxidants. When consumers see the AOX(TM) Seal they
can feel confident that they are choosing a beverage filled with
the health benefits of antioxidants." The launch of the AOX(TM)
Seal coincides with Lipton's(R) introduction of new, revitalized
packaging that reflects the health and quality that consumers can
expect from Lipton(R) Teas. The contemporary packaging highlights
the "from the tea leaf" qualities of this powerful beverage while
appealing to young-minded, health conscious consumers. About
Flavonoid Antioxidants As part of a healthy diet, drinking tea
regularly may help to maintain a healthy heart. Numerous scientific
studies have been conducted in the United States and Europe to
compare the heart health of regular tea drinkers to those who do
not regularly drink tea. When these studies are combined, results
show that people who drink three or more cups of brewed tea per day
have better cardiovascular health than those who don't drink tea
but still live a healthy lifestyle. Preliminary research suggests
that tea flavonoids may lower the risk of certain cancers. While
more evidence is needed before any definitive conclusions can be
drawn, leading scientists worldwide are actively studying tea
flavonoids and cancer. About Lipton Teas Lipton, the world's
leading tea brand, is committed to bringing consumers great
tasting, healthy tea products in a variety of convenient forms.
Innovative new Lipton Iced Tea To Go Sticks allow consumers to add
the natural goodness of tea to water - for the great taste of tea
even when they're on the go! Lipton To Go is an "on the go" mix
with the protective health benefits of antioxidants. Lipton is also
introducing reformulated ready to drink iced teas and powders with
less sugar including Lipton Original Ready to Drink, the leading
national bottled iced tea brand made with fresh brewed tea, not
from powders or concentrate. Lipton Original is the original
Lipton, with a new, fresh look! New premium graphics, which go
hand-in-hand with the reformulated products (i.e. reduced sugar
levels in all, but one sweetened flavor), show the added emphasis
Lipton had placed on health. In addition, New Lipton Ready to Drink
Iced Tea, launched in February, is a great tasting product with
naturally protective antioxidants - all in a convenient plastic
bottle. With this RTD product Lipton is ready to capitalize on the
growth in the popular RTD tea segment with ultra convenient 12 pack
- the perfect take-home size - as well as a 20 ounce plastic
single-serve. Hot or cold, black or green, Lipton is the leader in
tea offering a range of great tasting, healthy products for today's
health conscious consumer. About Lipton(R) Herbal Teas Herbal teas,
unlike other teas, are not derived from the Camellia sinesis tea
plant. All herbal teas, including Lipton(R) herbal teas, are made
from blends of herbs, flowers, fruits and spices. As such,
Lipton(R) herbal teas do not include the AOX(TM) Seal. Unlike most
other herbal teas, Lipton(R) herbal teas are crafted from 100%
natural ingredients and this is indicated on the package. Tea
derived from the Camellia sinesis plant naturally contains
antioxidants. The AOX(TM) Seal is proprietary to Lipton(R) and
indicates a substantial level of antioxidants. For more information
visit Lipton.com, and watch a demonstration of the power of the
antioxidants found in Lipton(R) Teas. At Lipton.com there is
extensive information about the health benefits of tea and
antioxidants. About Unilever Unilever (NYSE:ULNYSE:UN), one of the
world's largest consumer products companies, aims to add vitality
to life by meeting everyday needs for nutrition, hygiene and
personal care. Each day, around the world, consumers make 150
million decisions to purchase Unilever products. The company has a
portfolio of brands that make people feel good, look good and get
more out of life. In the United States these brands include
recognized names such as: Axe, "all," Ben & Jerry's, Bertolli,
Breyers, Caress, Country Crock, Degree, Dove personal care
products, Eternity by Calvin Klein, Hellmann's, Lipton(R), Knorr,
Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and
Vaseline. All of the preceding brand names are registered
trademarks of Unilever. Dedicated to serving consumers and the
communities where we live, work and play, Unilever has 230,000
employees in almost 100 countries and generated annual sales of $50
billion in 2004. For more information visit
http://www.unilever.com/ DATASOURCE: Unilever CONTACT: Michele
Benoit, Ogilvy PR Worldwide, +1-212-880-5363, Web site:
http://www.unilever.com/
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