Earning the best retention and win/loss
ratio in the business, OMG adds $2.5
billion in net new business, matching its full-year 2022
total in the first nine months of 2023
OMG agencies OMD, Hearts & Science and PHD achieve
historic sweep atop agency network rankings
NEW
YORK, Nov. 22, 2023 /PRNewswire/ -- Omnicom
Media Group (OMG), the media services division of Omnicom Group
Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts
& Science global media agency networks, had the highest
incremental billings growth among global media management groups
during the first three quarters of 2023.
As reported in the Q1-Q3 Media Agency New Business
Barometer – an analysis of the global media agency
marketplace published yesterday by independent research company
COMvergence – OMG agencies added more than $2.5 billion in incremental billings over the
nine month period measured in the report - matching the group's
total for all of 2022.
An OMG Sweep at the Top of the Agency Network
Rankings
Breaking down that number by agency brand reveals
OMD with $936 million, Hearts &
Science with $794 million and PHD
with $775 million in net new business
gains. The end result was an OMG agency sweep across the top three
slots on the ranking, with OMD, Hearts & Science and PHD
claiming the #1, 2 and 3 slots respectively, marking the first time
that any media group had all of its agency brands topping the
agency network ranking since the Media Agency New Business
Barometer was first published in 2017. Other superlatives
revealed in the report included:
- OMG had the best retention rate among the Big Six media groups,
retaining close to half of the accounts it had in play in first
nine months of 2023 - more than twice the industry retention
average of 21%.
- Hearts & Science had the best retention rate among agency
networks, successfully defending 70 percent of the accounts it had
in play, besting the industry average by 350%.
- OMG won 19 percent of all business in play across the industry
between January and September 2023,
while its share of losses was only 6% of total activity,
translating to the most favorable Win/Loss ratio (+13 % ) across
the Big Six media groups.
- OMG has led the industry in net new business for four out of
the past seven quarters (Q1 2022-Q3 2024).
Commenting on the report, OMG CEO Florian Adamski said,
"These results are a testament to three singular advantages that
OMG has in today's challenging marketplace: our first-in-class
Agency as a Platform offer to clients that enables both the deep
specialization and deep integration brands need to turn marketing
complexity into marketing effectiveness; our
next-in-class Omni open marketing orchestration system that
enables the flexibility and modularity of the Agency as a Platform
philosophy; and our best-in class talent that unlock the power of
the platform to deliver business growth for our clients around the
world."
About Omnicom Media Group
Omnicom Media Group
(OMG), the media services division of Omnicom Group Inc. (NYSE:
OMC), delivers transformational experiences for consumers, clients
and talent. Powered by the Omni marketing orchestration
system, OMG connects best -in-class capabilities that enable our
full-service media agencies OMD, PHD and Hearts & Science
to deliver more relevant and actionable consumer experiences; more
productive and proactive client experiences; and more collaborative
and rewarding talent experiences for the more than 24,000 people
serving the world's leading brands in OMG agencies around the
globe.
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SOURCE Omnicom Media Group