NEW LOGO UNITES LEGACY COMPANIES UNDER A
SINGLE NAME AND CUSTOMER-CENTRIC BRAND
HICKSVILLE, N.Y., Sept. 12,
2023 /PRNewswire/ -- New York Community Bancorp,
Inc. (NYSE: NYCB) (the "Company)" and its subsidiary, Flagstar
Bank, N.A., ("Flagstar"), today unveiled a modern new visual
identity and logo combining the best elements of the three legacy
banks. It follows the acquisitions of Flagstar Bancorp, Inc. and
Signature Bank by NYCB and signals the unification of the three
companies under the Flagstar name and their commitment to helping
customers, clients, and communities to take charge and thrive.
Thomas R. Cangemi, President and
Chief Executive Officer, said, "Energy and movement are a constant
in today's world and vital to financial success. That's what our
new identity is centered on—creating an energy from the strength of
our people, expertise, and acumen. The star in our new logo stands
for customer-centricity, the bedrock of our new identity. It's
symbolic of a multi-dimensional financial journey, the
relationships we foster, and the unique energy we share in working
together to thrive."
The Energy from the New Logo and Star: The large outer
star — Flagstar's North Star — creates a sense of power,
responsibility, aspiration, and purpose, with its points signaling
strength and stability. The inner star symbolizes Flagstar's
relationship with customers and clients — who are at the center of
all we do. The lowercase "flagstar," combined with clean, crisp
edges, communicates a less formal, more approachable financial
institution.
A Distinctive Color Palette: The bold colors speak
to the history of legacy New York Community Bank, infusing heritage
colors with an updated, energetic feel. Black or white backgrounds
create a backdrop from which the Flagstar name can rise forward,
with shades of orange and yellow set into motion within the star
signifying a strong presence, action, and forward motion.
"The design and energy from our logo, when combined with the
modern feel of the new Flagstar brand is exciting, and filled with
possibilities," said Reggie Davis,
President, Consumer and Corporate Banking. "We want customers,
clients, and communities to feel a sense of empowerment from
Flagstar and connect to its bold, sophisticated, yet human feel,
which is what our new branding aspires to communicate."
The Company selected the logo after a lengthy research-driven
process, including testing and feedback, and targeted third-party
surveys in its core markets.
While the new logo and identity will not be fully rolled out
until systems are converted in the first quarter 2024, customers
and clients will start to see the fresh look across digital and
traditional platforms, in advertising, and importantly, through a
complete redesign of Flagstar's more than 400 branches to boldly
communicate the energy they will deliver. Until then, NYCB and
Flagstar will continue to serve customers and clients through their
respective branches and brands, websites, mobile apps, and
relationship managers.
About New York Community Bancorp, Inc.
New York Community Bancorp, Inc. is the parent company of
Flagstar Bank, N.A., one of the largest regional banks in the
country. The Company is headquartered in Hicksville, New York with regional
headquarters in Troy, Michigan. At
June 30, 2023, the Company had $118.8
billion of assets, $84.9
billion of loans, deposits of $88.5 billion, and total stockholders'
equity of $11.1 billion.
Flagstar Bank, N.A. operates 436 branches, including strong
footholds in the Northeast and Midwest and exposure to high growth
markets in the Southeast and West Coast. Flagstar Mortgage operates
nationally through a wholesale network of approximately 3,000
third-party mortgage originators. In addition, the Bank has 132
private banking teams located in over 10 cities in the metropolitan
New York City region and on the
West Coast, which serve the needs of high-net worth individuals and
their businesses.
New York Community Bancorp, Inc. has market-leading positions in
several national businesses, including multi-family lending,
mortgage origination and servicing, and warehouse lending. The
Company is the 2nd largest multi-family portfolio lender in the
country and the leading multi-family portfolio lender in the
New York City market area, where
it specializes in rent-regulated, non-luxury apartment buildings.
Flagstar Mortgage is the 8th largest bank originator of residential
mortgages for the 12-months ending June 30, 2023, while we are
the industry's 5th largest sub-servicer of mortgage loans
nationwide, servicing 1.6 million accounts with
$426 billion in unpaid principal balances. Additionally, the
Company is the 2nd largest mortgage warehouse lender nationally
based on total commitments.
Investor
Contact:
|
Salvatore J.
DiMartino
|
|
(516)
683-4286
|
|
|
Media
Contact:
|
Steven
Bodakowski
|
|
(248)
312-5872
|
View original content to download
multimedia:https://www.prnewswire.com/news-releases/new-york-community-bancorp-inc-unveils-refreshed-logo--brand-identity-for-the-new-flagstar-bank-301924661.html
SOURCE New York Community Bancorp, Inc.