LifeLock Enhances Product Suite With New Identity Protection Tool
19 November 2015 - 3:00PM
Business Wire
Feature Gives Members More Control Over
Personal Information Sold Online By People-Search Websites and
Online-Based Advertising Companies
LifeLock, Inc. (NYSE: LOCK), an industry leader in
proactive identity theft protection, today announced that it has
incorporated a new identity protection feature into its entire
product suite for both new and existing members of its service.
Called LifeLock Privacy Monitor, the new feature, which was
announced as a beta test in October 2014, empowers consumers to
take back some control of their personal information.
“As identity fraud risks change, our consumers need new tools to
protect themselves,” said Hilary Schneider, president of LifeLock.
“We know that protecting privacy is a key part of defending your
identity. That’s why we’re integrating this new feature into all of
our products.”
LifeLock Privacy Monitor allows consumers to find and remove or
suppress their personally identifiable information, such as name,
address, age and known relatives, from selected common
people-search websites and Internet-based advertising companies.
Removing personal information from these databases can help
consumers regain some privacy and make it harder for others to
access this personal information or sell it for marketing
purposes.
After a successful beta test of thousands of people, the company
found that 92 percent of users were able to find their information
online, posted by people search websites and online-based
advertising companies. Additionally, the company shared the results
of a survey conducted online by Harris Poll among over 2,000 U.S.
adults and commissioned by LifeLock, which reveals that 86
percent of consumers do not want their personal information sold
online by people-search websites and online-based advertising
companies. The survey also found that 83 percent want to control
the availability of their personal information.
Schneider added, “Competitive monitoring services can cost as
much or more than the entire LifeLock subscription and most don’t
include our comprehensive identity theft protection and restoration
effort. The inclusion of Privacy Monitor continues our tradition of
innovation and adding value to our membership.”
The company’s suite of services includes LifeLock Standard™,
LifeLock Advantage™ and LifeLock Ultimate Plus™. The
announcement of LifeLock Privacy Monitor follows other product
enhancements, including personalized activity alerts on credit
card, checking and savings account transactions. In addition,
LifeLock Ultimate Plus members can receive activity alerts on their
investment accounts.
Harris Poll Survey Methodology
This survey was conducted online within the United States by
Harris Poll on behalf of LifeLock from October 8-10, 2014 among
2,060 adults ages 18 and older. This online survey is not based on
a probability sample and therefore no estimate of theoretical
sampling error can be calculated. For complete survey methodology,
including weighting variables, please contact the media contact
below.
About LifeLock
LifeLock, Inc. (NYSE:LOCK) is a leading provider of
proactive identity theft protection services for consumers and
fraud and risk solutions for enterprises. LifeLock’s threat
detection, proactive identity alerts, and comprehensive remediation
services help provide peace of mind for consumers amid the growing
threat of identity theft. Leveraging unique data, science and
patented technology from ID Analytics, Inc., a wholly-owned
subsidiary, LifeLock offers identity theft protection that goes
significantly beyond credit monitoring. As part of its commitment
to help fight identity theft, LifeLock works to train law
enforcement and partners with a variety of non-profit organizations
to help consumers establish positive habits to combat this
threat.
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version on businesswire.com: http://www.businesswire.com/news/home/20151119005424/en/
LifeLock, Inc.Becca Youngs, 480-457-2170media@lifelock.com
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