Coca-Cola and Nely Galán Honor Latinas on International Women’s Day and Beyond
04 März 2015 - 3:30PM
Business Wire
The Coca-Cola Company and The Adelante Movement
empower an emerging market of women entrepreneurs within the U.S.
as part of the Company’s global 5by20 initiative
The Coca-Cola Company celebrates International
Women’s Day, March 8, through its 5by20 initiative to advance
women’s economic empowerment around the globe. In honor of
International Women’s Day here in the United States, the Company is
highlighting its progress through a partnership with The Adelante
Movement, presented by Coca-Cola (Adelante).
Adelante (Move Forward!), founded by Nely Galán, is a grassroots
movement designed to unite and empower Latinas in the U.S.
economically through inspiration, motivation, training and
resources on entrepreneurship. The organization is part of the
Company’s 5by20 initiative that aims to empower 5 million women
entrepreneurs across the Company’s value chain by 2020.
“Adelante is a valuable, pioneer partner not only on The
Coca-Cola Company’s path to empowering 5 million women across the
globe, but also here at home through its efforts to advance the
Latina business community, who are the emerging market in the
U.S.,” said Alba Adamo, Group Director of Hispanic Marketing, The
Coca-Cola Company. “Adelante provides skills training to help
Latinas make a positive impact on their local economies and their
families’ future.”
The work of Adelante and its members are particularly important
as both the Latina population and Latina-owned businesses continue
to grow.
- The U.S. Latina population is expected
to increase from 16.4 percent today to 25.7 percent in 2050.1
- There has been a nearly 200-percent
increase in Latina-owned businesses over the past decade.2
- As of 2013, 1 in 10 women-owned
businesses in the U.S. are owned by Latinas, with receipts totaling
$65.7 billion.3
Adelante trained thousands of women in 2014 alone in business,
finance and marketing to support their entrepreneurial dreams, and
expects to train more than 25,000 women over the next three years.
The organization offers an online hub of business tools, in-person
and online trainings, events in multiple cities each year and
connections to Hispanic organizations across the country.
“Adelante is proud to be part of the 5by20 initiative and
harness the Coca-Cola vision of establishing economically
independent women among the Latina community in the U.S.,” said
Galán. “Our work helps empower Latinas to take on leadership roles
and ensures they are the best they can be, inspiring the next
generation of Latina entrepreneurs and CEOs.”
For more information about 5by20 and to see success stories from
The Adelante Movement, visit www.5by20.com and
www.TheAdelanteMovement.com. Use hashtag #5by20 on social media to
share how you are celebrating International Women’s Day.
About The Coca-Cola
Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands. Led by Coca-Cola, one of the world's most valuable
and recognizable brands, our Company’s portfolio features 20
billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola
Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani,
FUZE TEA and Del Valle. Globally, we are the No. 1 provider of
sparkling beverages, ready-to-drink coffees, and juices and juice
drinks. Through the world’s largest beverage distribution system,
consumers in more than 200 countries enjoy our beverages at a rate
of 1.9 billion servings a day. With an enduring commitment to
building sustainable communities, our Company is focused on
initiatives that reduce our environmental footprint, support
active, healthy living, create a safe, inclusive work environment
for our associates, and enhance the economic development of the
communities where we operate. Together with our bottling partners,
we rank among the world’s top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola
Journey at www.coca-colacompany.com, follow us on Twitter at
twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at
www.coca-colablog.com or find us on LinkedIn at
www.linkedin.com/company/the-coca-cola-company.
About The Adelante
Movement
The Adelante Movement (Move Forward!), founded by Nely Galán, is
a grassroots movement that empowers Latinas financially and
entrepreneurially in the U.S. It encourages Latinas to play a
leading role in American society, economics and politics and become
an integral part of the national conversation, in order to provide
their children with the future they deserve, as active citizens of
this country. The Adelante Movement: Tour is a series of national
empowerment conferences, supported by a digital community,
presented by The Coca-Cola Company, that inform, mentor and inspire
Latinas to take action. Join: www.TheAdelanteMovement.com.
1
https://www.americanprogress.org/issues/race/report/2013/11/07/79167/fact-sheet-the-state-of-latinas-in-the-united-states/
2
http://ushcc.com/americas-business-trailblazers-the-impact-of-latina-entrepreneurs/
3
https://www.americanprogress.org/issues/race/report/2013/11/07/79167/fact-sheet-the-state-of-latinas-in-the-united-states/
The Coca-Cola CompanyValerie Alva-Ruiz,
404-676-9950vaalvaruiz@coca-cola.comorLillian Rodriguez Lopez,
404-676-1369lrlopez@coca-cola.com
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