JMP JMP Group LLC

Eloqua, the category-defining leader in marketing automation, today announced it was named among the top software companies on the JMP Securities' "Hot 100: The Best Privately Held Software Companies" list. The list was compiled by the software research team at JMP Securities, a full-service investment bank based in San Francisco, CA and a subsidiary of JMP Group Inc. (NYSE: JMP).

"The honor of being recognized by JMP coupled with the tremendous success Eloqua experienced in the first quarter of 2009, demonstrates we have the right plan and the right product at the right time," said Joe Payne, CEO, Eloqua. "The fact that we were able to achieve profitability in such a difficult economy is a great testament to the value that Eloqua delivers. In times like these, customers look to vendors with the experience, financial strength, and the tools needed to solve their problems today and tomorrow."

JMP will be hosting its Eighth Annual JMP Securities Research Conference in San Francisco, May 18-20, 2009. Eloqua's Joe Payne has been invited to speak at the conference on the importance of reading the digital body language of sales prospects on May 19th at 2:00 PM at the Ritz-Carlton.

The JMP Hot 100 honor follows on a record first quarter for Eloqua. The company surpassed a major milestone in the first quarter of 2009 by achieving profitability. The company also signed on 44 new customers, strengthened its leadership team, continued production innovation and forged new paths in category best practices.

Highlights of Eloqua's first quarter include:
    -- Achievement of positive cash flow position while increasing its
       revenues to $33 million in 2008, a 58% increase over 2007;
    -- Increase in customer base to more than 500, with 44 new customers
       including industry leaders Fluke Networks, NetApp, PMI Group,
       Vignette and Vistage International;
    -- Growth of global leadership team with the addition of Bijan Bedroud
       as vice president of sales for  EMEA and Sarah Reed as head of
       global communications;
    -- Announcement of two key partnerships with I.B.I.S. and Omniture,
       demonstrating the ability to tie-in with important CRM platforms and
       scale to fit a wide range of companies from SMBs to global
       organizations.

About Eloqua

Eloqua is the category-defining marketing automation leader and provider of best practices expertise for marketers around the world. The company's mission is to make its customers the best marketers on earth. Thousands of customers from leading companies such as American Express, AON, Apple, Cognos, Dow Jones, Fidelity, Seagate and Sybase rely on the power of Eloqua to execute, automate and measure programs that generate revenue. Eloqua helps companies read and decode their buyers' Digital Body Language(TM), thereby improving the quality and quantity of sales leads, increasing marketing effectiveness, and accelerating the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, please call 866-327-8764 or email demand@eloqua.com.

MEDIA CONTACTS: Jocelyn Johnson Gravitas PR for Eloqua 212-924-9500 jjohnson@gravitas-pr.com Ivana Farthing / Chloe Wilkinson Hotwire PR for Eloqua +44 (0) 207 608 2500 eloqua@hotwirepr.com