The Brand Provides Unique Experiences and
Exclusive IHG One Rewards Perks for U.S. & UK
Festivalgoers
ATLANTA, June 9, 2023
/PRNewswire/ -- Festival season is back and bigger than ever. IHG
Hotels & Resorts is ready to welcome guests traveling to see
their favorite artists as the official hotel partner of some of the
best U.S.-based festivals, including The Governors Ball,
Lollapalooza, Music Midtown and Austin City Limits Music Festival,
as well as Wilderness Festival in the U.K.
IHG is making festival weekends unforgettable for IHG One
Rewards members, bringing the exceptional care and experience they
know and love, along with thrilling moments of extra fun. IHG One
Rewards members will enjoy exclusive benefits that will vary across
festivals, from exclusive access to VIP experiences, premium
up-close views of headlining artists, and on-property sneaker
cleanings to perfect their festival #OOTD (outfit of the day).
The Governors Ball Official Kick-Off Party
Returning
to The Governors Ball in New York
City for a second year, IHG is officially kicking off the
festival weekend with an invitation-only celebration at its Hotel
Indigo Lower East Side New York's vibrant rooftop Mr. Purple. The
hotel is immersed in one of NYC's most energetic neighborhoods,
surrounded by unique street art and graffiti – making it the
perfect hot spot to take in 360-degree views of Manhattan with sweeping vistas from the
rooftop. The event featured a performance by New York-based DJ L3ni, exclusively curated
cocktails, light bites and a station to receive a personalized and
festival-inspired airbrushed tote bag.
Sneaker Spa
IHG is bringing a new element to the
festival weekend for the first time by unveiling the "Sneaker Spa,"
a pop-up experience located at Hotel Indigo Lower East Side New
York. In partnership with premium shoe care company Jason Markk,
the pop-up will offer express cleaning services for festivalgoers
wanting to get their favorite sneakers looking fresh – available
for walk-ins only on Saturday, June
10 and Sunday, June 11 from
9 a.m. to 1 p.m. EST.
IHG Onsite Access
Onsite at the festival, IHG One
Rewards members will have the chance to enjoy exclusive benefits,
including backstage experiences and access to VIP Lounges and
Premium Viewing Areas, which are equipped with unique perks – from
full-service bars and a dedicated VIP Concierge to relaxed seating
and air-conditioned restrooms.
Connor Smith, Vice President
of Masterbrand Strategy and Awareness for IHG, said: "At IHG,
we want to care for our guests and open the door to incredible
experiences. We have 18 amazing brands and 6,000 properties around
the globe all working toward this shared passion. Like travel,
music brings people together and helps us create lasting
connections with others. We're excited to play a part in some of
this summer's most popular music festivals, caring for guests every
step of the way."
Alex Joffe, Head of Global
Partnerships for Founders Entertainment, said: "IHG embodies
what it means to be a true 360-degree festival partner. From
money-can't-buy experiences exclusively available to IHG
One Rewards members to presenting an official festival kickoff
party to the incredible enhancements they are creating in the
Gov Ball VIP lounges, we as producers are thrilled and humbled by
their commitment to ensuring a truly best-in-class overall
experience for our global audience. We can't wait to see what IHG
will do next!"
IHG Hotels & Resorts' music festival partnerships are a part
of the brand's growing roster of partners that help connect
travelers and IHG One Rewards members to their favorite events in
sports, entertainment and beyond through highly exclusive, VIP
access offerings. These partnerships include:
- Major League Soccer ('MLS') – official hotel and hotel loyalty
program partner
- European Professional Club Rugby ('EPCR') – official hotel
partner of the Champions Cup and EPCR Challenge Cup
- United States Tennis Association ('USTA') – official hotel and
hotel loyalty program of the US Open Tennis Championships
IHG Hotels & Resorts will continue bringing people together
throughout the summer by creating new ways to redeem IHG One
Rewards points for exclusive tickets and memorable moments through
its experiences platform – IHG One Rewards Access – which allows
members to use their points to get access to unforgettable events
and experiences worldwide – everything from courtside tickets at
sporting events to VIP concert passes and celebrity
meet-and-greets.
To learn how to redeem points for exclusive experiences, please
visit auctions.ihg.com, and to learn more about IHG One Rewards,
visit IHGOneRewards.com.
About IHG Hotels & Resorts
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)]
is a global hospitality company, with a purpose to provide True
Hospitality for Good. With a family of 18 hotel brands and IHG
One Rewards, one of the world's largest hotel loyalty programs, IHG
has over 6,000 open hotels in over 100 countries, and more than
1,800 in the development pipeline.
- Luxury & Lifestyle: Six Senses Hotels Resorts
Spas, Regent Hotels & Resorts, InterContinental
Hotels & Resorts, Vignette Collection, Kimpton Hotels
& Restaurants, Hotel Indigo
- Premium: voco hotels, HUALUXE Hotels &
Resorts, Crowne Plaza Hotels & Resorts, EVEN
Hotels
- Essentials: Holiday Inn Hotels &
Resorts, Holiday Inn Express, avid hotels
- Suites: Atwell Suites, Staybridge
Suites, Holiday Inn Club Vacations, Candlewood
Suites
- Exclusive Partners: Iberostar Beachfront
Resorts
InterContinental Hotels Group PLC is the Group's holding company
and is incorporated and registered in England and Wales. Approximately 325,000 people work
across IHG's hotels and corporate offices globally. Visit us online
for more about our hotels and reservations and IHG
One Rewards. To download the new IHG One Rewards app, visit
the Apple App or Google Play stores. For our
latest news, visit our Newsroom and follow us on LinkedIn,
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SOURCE IHG Hotels & Resorts