Today at the Amplify Partner Conference, HP Inc. (NYSE: HPQ)
announced new groundbreaking benefits aimed at accelerating partner
growth through the Amplify™ Partner Program. New benefits include
the industry’s first role-based artificial intelligence (AI)
partner training and certification program, together with a new
Growth Play opportunity, tailored for AI Data Science. Powered by
HP’s broad portfolio of >100 AI-enabled solutions and the
company’s Future Ready strategy, HP is unlocking new opportunities
alongside partners to support long-term sustained growth.
“HP’s Amplify Partner program stands out as an industry-leading
partner program – the only channel program in the industry to go
beyond performance-based models – encompassing capabilities,
collaboration and unrivaled performance,” said Kobi Elbaz, SVP and
General Manager, Global Channel, Sales Innovation and Operations at
HP. “Partners are essential to unlocking growth opportunities and
serving customers and we aim to provide the right program, the
right training, and the right growth opportunities and benefits to
make it easier to sell our world-class products and services.
Together we have the Future Ready portfolio, operations, and
partners to win.”
Industry’s First Role-Based AI Partner Training &
Certification Program
AI is rapidly unlocking new market expansion and operational
possibilities for HP and partners, accelerating partner execution,
and optimizing customer experiences. For the full potential of AI
to be realized, users and participants of AI technology must have
confidence in its integrity, by working with a trusted vendor.
Launching May 1, 2024, HP’s Future Ready AI MasterClass, powered
by HP University, will be comprehensive in scope covering a range
of topics designed to equip partners with the knowledge they need
to educate and advise customers on the right AI products and
solutions to meet their needs. HP is working with NVIDIA to develop
the initial series of advanced training modules. Subsequent
releases, involving further Alliance Partners, aim to consistently
augment the expertise and capabilities of HP Amplify partners,
enabling them to stay ahead in the swiftly changing AI
landscape.
“Designers, engineers, and creatives need the latest tools and
capabilities to harness the potential of AI for their everyday
workflows,” said Bob Pette, Vice President of Enterprise Platforms
at NVIDIA. “Our work with HP will help empower their partners to
utilize HP products and solutions, powered by NVIDIA, to cater to
customer AI needs across the entire channel ecosystem.”
“With HP, we feel prepared for the future; their commitment to
innovation and their unwavering support gives us the confidence to
face any challenge that comes our way,” said Alessandro Cattani,
Chief Executive Officer, Esprinet Group. “Our trust in HP is
steadfast – they've proven to be a reliable partner that's
dedicated to our success.”
Amplify Growth Plays
Starting in May 2024, all HP Amplify Commercial Partners will
have access to Amplify Growth Plays, a new program built around
HP’s growth categories. Combined with unique tools, advanced
capabilities and compensation elements, Growth Plays rewards
participants with tailored benefits to drive incremental partner
profitability.
Based on valuable insights and feedback from its global 1
partner community, HP continues to enhance capabilities within the
Amplify program. Today, HP introduced its latest Growth Play
focused on AI Data Science designed to reward eligible partners
with tailored benefits for investing in strategic focus areas
beyond specializations. Additional Amplify Growth Plays launching
May 1, 2024, include Digital Services, Video Collaboration, and
Active Care Services.
Simplifying the HP Amplify Partner Program
To increase access to HP’s expanded product and service
portfolio, HP is simplifying the Amplify partner membership
architecture. Beginning May 1, 2024, Amplify members will benefit
from HP’s new tailored approach to meet unique customer demands,
driven by a consistent framework and two-track structure: Synergy
and Power.
As part of the Power partner track, HP is also introducing new
distinctions for enrolled partners: Power Elite and Global Power
Elite. This structure rewards partners who operate on a large scale
and deliver significant revenue and capabilities.
“Our partnership with HP has sparked innovation for our
customers and helped tackle key challenges,” said Konstantin Ebert,
Chief Operating Officer, Bechtle AG. “Initiatives like Fast Lane,
improving operational efficiency, and More for More, offering
increased compensation, demonstrate HP's commitment to ongoing
channel growth. These efforts showcase HP's dedication to its
partners, and we look forward to the future opportunities that lie
ahead.”
Driving Positive Change with Amplify Impact
On May 1, 2024, HP will also extend its pioneering partner
sustainability assessment and training initiative, HP Amplify
Impact, to Distribution Partners and nearly 50 countries. Since its
launch in 2021, this acclaimed program has successfully equipped
>40 percent of Amplify partners with the knowledge and tools
needed to champion positive change. By prioritizing sustainability
as a pivotal competitive advantage, Amplify partners are empowered
to create significant impact in areas such as Climate Action, Human
Rights, and Digital Equity.
More from Amplify Partner Conference
Follow all the latest news and announcements from HP’s 2024
Amplify Partner Conference, visit the HP Newsroom or follow us on
social:
- Follow @HP on TikTok, X/Twitter, LinkedIn, Facebook, and
Instagram
- Follow @Enrique Lores on X/Twitter and LinkedIn
- Follow #HPAmplify and #UnitedWeWin across social platforms for
the latest updates
About HP Amplify
Launched in November 2020, HP Amplify represents the first
global partner program optimized to drive dynamic partner growth
and deliver consistent end customer experiences and outcomes. It
delivers a simplified and easy-to-navigate global structure, which
rewards partners based on three pillars: performance,
collaboration, and capabilities. Since the launch of HP Amplify, HP
has expanded the program with Amplify Data Insights, Amplify
Retail, Amplify Online, and Amplify Impact.
About HP
HP Inc. is a global technology leader and creator of solutions
that enable people to bring their ideas to life and connect to the
things that matter most. Operating in more than 170 countries, HP
delivers a wide range of innovative and sustainable devices,
services and subscriptions for personal computing, printing, 3D
printing, hybrid work, gaming, and more. For more information,
please visit http://www.hp.com.
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