Holley Focuses on Accelerating Growth with New Market Segment Orientation
19 Oktober 2023 - 3:00PM
Business Wire
Company establishes seven marketplace
verticals to increase customer focus
Holley Inc. (NYSE: HLLY), the leading consumer platform for
automotive performance enthusiasts, is implementing a new
organizational design to capitalize on growth opportunities across
the company’s full brand and business portfolio. The strategic
realignment establishes seven distinct market segments, further
strengthening the company’s ability to serve the classic vehicle
market while also expanding its focus on aftermarket solutions for
newer model vehicles.
“We continue to take actions to strengthen our customer focus
and maximize the value of our robust portfolio of aftermarket
products and brands,” said Matthew Stevenson, President and Chief
Executive Officer, Holley. “This new organizational design will
deepen our connections with consumers in each segment, enhancing
our ability to deliver the right mix of innovative products,
services and aftermarket solutions that drive growth and meet
emerging customer needs.”
Holley is establishing dedicated segment teams focused on
building the go-to-market strategy for the following seven vertical
markets: Classic Truck; Modern Truck; Classic Muscle; Modern
Muscle; Euro & Tesla; Asian Import; and Off-Road & UTV.
Each segment team will work closely with the company’s business
units to develop a comprehensive portfolio of products for
consumers in their respective segments.
New Product Leadership
As part of this new organization, Holley named Sean Crawford to
the newly created role of Chief Product Officer. In this position,
Crawford will be responsible for overseeing Holley’s newly
established vertical market segments, including providing
leadership for product strategy, pricing, channel strategy and
product data management.
Crawford joined Holley in March 2020 as Chief Marketing Officer
and served in that role until this latest announcement. Prior to
Holley, Crawford served as President of JE Pistons and previously
worked in leadership roles at Race Winning Brands and Performance
Motorsports International. He earned his bachelor’s and master’s
degrees at Concordia University in Irvine, California.
For more Holley company news, click here.
About Holley
Holley Inc. (NYSE: HLLY) is a leading designer, marketer, and
manufacturer of high-performance products for car and truck
enthusiasts. Holley offers a leading portfolio of iconic brands
that deliver innovation and inspiration to a large and diverse
community of millions of avid automotive enthusiasts who are
passionate about the performance and personalization of their
classic and modern cars. Holley has disrupted the performance
category by putting the enthusiast consumer first, developing
innovative new products, and building a robust M&A process that
has added meaningful scale and diversity to its platform. For more
information on Holley, visit https://www.holley.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231019242268/en/
Media Relations Contact(s): Paul Oakley,
poakley@tinymightyco.com / Rachel Withers,
rwithers@tinymightyco.com
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