Herbalife Nutrition and Proactive Sports Performance Debut New Elite Training Facility
16 Juli 2021 - 3:51PM
Business Wire
Premier global nutrition company, Herbalife Nutrition, along
with Proactive Sports Performance have opened a new $8 million
elite training facility, “Proactive Fueled by Herbalife Nutrition,”
located in Westlake Village, California. The 17,000 square foot
multi-sport training center provides a high tech, personalized
experience for athletes, including access to physical conditioning,
sports rehabilitation, personalized nutrition management and the
Herbalife24 sports performance testing lab.
The center will serve a wide variety of professional athletes
across numerous sporting disciplines, including talent from the
NFL, NBA, WNBA, MLB, winter sports (i.e., hockey and skiing), as
well as collegiate and high school athletes looking to make it to
the next level of their sport*. Data-driven workouts, supported by
the advanced technological equipment at the facility and team of
onsite sports performance experts, will help athletes track
improvement, compare metrics and set performance benchmarks,
allowing them to continue to improve and evolve their skillset.
“Our investment in this world-class facility, and particularly
the performance lab, will give us the opportunity to really
understand how our products help to elevate athletic performance
and in turn, provide invaluable knowledge to our independent
distributors who work with their customers to achieve their own
results,” said Samantha Clayton, vice president, Sports Performance
and Fitness, Herbalife Nutrition.
The elite training center features a Proactive performance zone,
speed lab, therapy and recovery hub, Herbalife24 fueling station,
and Herbalife24 sports performance lab. Notable equipment and
technology in the facility include the following:
- Altitude Chamber: Simulates elevations up to 14,000 ft
for athletes training to perform in high altitude climates with
lower oxygen levels. The chamber, which is one of only three
installed in the U.S., is equipped with a variety of premium
conditioning tools, including a Boost One gravity-reducing
treadmill to enhance conditioning while preserving joint
health.
- BioDex System 4 Pro: Measures limb and muscle strength,
for more accurate and effective rehab and training programs.
- BOD POD Body Composition Analysis Chamber: Determines
athletes’ weight and volume to determine body density and
calculates body fat percentage.
- HP Cosmos Gaitway treadmill: Combines synchronized 3D
ground forces and pressure distribution analysis, allowing for the
highest accuracy of walking and running analysis. This facility has
one of two in the entire country.
- Professional-sized basketball court with in-ground force
plate technology: Captures the position of the ball 30 times
per second with high-speed cameras which, through the Noahlytics
Data Service, analyzes the trajectory and ball position within the
rim, assisting players in accurately tracking their shots from
anywhere on the court, and providing insight on what precise
adjustments need to be made for better shooting percentages.
- Springbok Analytics: Transforms MRIs into detailed 3D
muscle analysis to identify deficient muscle volume, and muscle
asymmetries that may lead to potential injury risks or impairments
to performance.
“Our shared philosophy of combining conditioning with nutrition
to create personalized training regimens for our athletes, no
matter what level they’re competing in, can now reach new heights
through the offerings at this new location,” said Ryan Capretta,
Founder at Proactive Sports Performance. “With our indoor turf
hill, high end laser technology, motion capture, easy access to
customized nutrition, and a pro lounge for recovery-- and it’s all
under one roof.”
To ensure athletes at the facility have access to the proper
nutrition to power their training pre-, during, or post-workout,
the Herbalife24 fueling station, overseen by sports dieticians and
chef, will provide made-to-order custom meals, snacks, and
beverages, as well as access to the nutrition company’s
Certified-for-Sport** Herbalife24® sports nutrition line.
After nearly 10 years with Herbalife Nutrition as the exclusive
nutrition partner, this rebranded facility provides a higher level
of integration. As the Proactive brand has been the off-season home
to many successful and professional athletes, the new, fully
equipped performance center allows training, conditioning, sports
nutrition and rehabilitation experts to serve athletes of all
levels as well as clients seeking goal-oriented personalized
fitness training.
For more information visit www.IAmHerbalifeNutrition.com, or
www.ProactiveSP.com
*Herbalife Nutrition has no affiliation with the sports leagues
named here.
**CERTIFIED FOR SPORT is a registered trademark of NSF
International.
About Herbalife Nutrition Ltd.
Herbalife Nutrition (NYSE: HLF) is a global company that has
been changing people's lives with great nutrition products and a
proven business opportunity for its independent distributors since
1980. The Company offers high-quality, science-backed products,
sold in over 90 countries by entrepreneurial distributors who
provide one-on-one coaching and a supportive community that
inspires their customers to embrace a healthier, more active
lifestyle. Through the Company’s global campaign to eradicate
hunger, Herbalife Nutrition is also committed to bringing nutrition
and education to communities around the world.
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Annabel Heydorn Herbalife Nutrition AnnabelH@herbalife.com
213-765-6220
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