Directed by screenwriter and actress Lake
Bell, campaign uses humor to showcase the convenience of shopping
on DICKS.com
PITTSBURGH, Feb. 28,
2024 /PRNewswire/ -- Today, DICK'S Sporting Goods
(NYSE: DKS) released its new e-commerce ad campaign titled,
Click On DICKS.com, starring actors Will Arnett and Kathryn
Hahn. Produced in partnership with creative agency Juxtapose
Studio, production company London Alley and directed by
screenwriter and actress Lake Bell, the campaign features two :30
spots that showcase the seamless, hassle-free experience of
shopping on DICKS.com, and highlight DICK'S as the ultimate online
shopping destination for athletic apparel, footwear and sporting
goods equipment.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9140953-dicks-sporting-goods-will-arnett-kathryn-hahn-ecommerce-campaign/
With this campaign, DICK'S Sporting Goods wants to remind its
customers that the exceptional service, unique offerings and
wide-range assortment found in its brick-and-mortar stores are also
available online any time. To accomplish this, DICK'S leaned into
humor and tapped the comedic talents of Arnett and Hahn, who both
play unique characters with relatable sporting goods needs. Arnett
portrays a character caught in the rush of forgetting to pick up
soccer cleats for his daughter and Hahn steps into a character
hysterically searching for the best gear for her nephew's
basketball tryouts. Through multiple vignettes, both can be seen
diving into a digital universe of online shopping, discovering a
wide assortment of items with unexpected ease and bragging to their
families about their DICKS.com experience.
"If you are or you know an athlete, these situations will
feel familiar – it's the week of tryouts or the day of the game or
you're about to start a new fitness activity, and that new gear is
needed now," said Emily Silver,
Chief Marketing Officer of DICK'S Sporting Goods. "We understand
how important those moments are and that's why we are committed to
making the online shopping experience seamless, fast, and fun! Even
if the need isn't urgent, we want this lighthearted, humorous
campaign to show viewers the joy and convenience that defines the
online shopping journey on DICKS.com."
Director Lake Bell adds, "I'm very thoughtful about
which brands I work with, and I had always admired DICK'S values
and track record of social good. And frankly, it's a plus that I
genuinely frequent the DICK'S stores and app, for myself and my
kids -- it's a bonafide family essential. Getting to work with
Kathryn and Will to bolster the brand's e-commerce product
offerings made it a seamless creative process for me to bring these
playful, kinetic spots to life."
Today, Click On DICKS.com started running across
broadcast, social and streaming services such as YouTube, Amazon
and Netflix.
DICK'S Sporting Goods offers a variety of convenient ways for
athletes to shop on DICKS.com or through the DICK'S mobile app,
with services including free shipping on orders over $49 or more for ScoreCard members, same-day
delivery with Instacart and Doordash in most markets, as well as
one-hour curbside pickup. To learn more about DICK'S Sporting Goods
and to experience the convenience and ease of online shopping,
visit DICKS.com.
As part of the campaign, The DICK'S Sporting Goods Foundation
provided Arnett and Hahn with $100,000 Sports Matter Grants to go towards youth
sports organizations of their choosing. Arnett selected two
organizations for his Sports Matter Grant, Girls Play LA and New
Haven Soccer Club, which will each receive $50,000, and Hahn will awards hers to Beat The
Streets Cleveland. Since 2014, DICK'S and The DICK'S Sporting Goods
Foundation have kept over 2 million kids in the game and committed
over $100 million to support young
athletes with equipment, registration fees, league costs and
playing fields through its Sports Matter initiative.
About DICK'S Sporting Goods
DICK'S Sporting Goods
(NYSE: DKS) creates confidence and excitement by inspiring,
supporting and personally equipping all athletes to achieve their
dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer
serves athletes and outdoor enthusiasts in more than 850 DICK'S
Sporting Goods, Golf Galaxy, Public Lands, Going Going Gone! and
Warehouse Sale stores, online, and through the DICK'S mobile app.
DICK'S also owns and operates DICK'S House of Sport and Golf Galaxy
Performance Center, as well as GameChanger, a youth sports mobile
platform for live streaming, scheduling, communications and
scorekeeping .
Driven by its belief that sports have the power to change lives,
DICK'S has been a longtime champion for youth sports and, together
with its Foundation, has donated millions of dollars to support
under-resourced teams and athletes through the Sports Matter
program and other community-based initiatives. Additional
information about DICK'S business, corporate giving, sustainability
efforts and employment opportunities can be found on dicks.com,
investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and
on Facebook, Twitter and Instagram.
Media Contact
DICK'S Sporting Goods –
press@dcsg.com
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SOURCE DICK'S Sporting Goods