As The Official Vodka of the Festival, Ketel
One Vodka celebrates the groundbreaking work and emerging
talent in independent film
NEW
YORK, Jan. 10, 2024 /PRNewswire/ -- Elevating
the artistry of spirits alongside the creativity of independent
cinema, Ketel One Family Made Vodka is pleased to announce its
partnership as the Official Vodka of the 2024 Sundance Film
Festival. As the iconic festival gears up to celebrate 40
extraordinary years of cinematic innovation, Ketel One eagerly
joins the revelry. Inspired by the dedication of those who
continually elevate their craft and set the standards to become
classics, Ketel One draws parallels with its own journey in the
world of cocktailing. Throughout the ten-day festival, Ketel One
Vodka will be at the forefront of official events, treating
festival-goers (21+) to cocktails and experiences as unforgettable
as the performances gracing the silver screen at Sundance.
Stepping onto the Sundance stage for the first time, Ketel
One Vodka brings its storied history of celebrating the
entertainment industry to life alongside the most
highly-anticipated moments of the festival. Beyond crafting
signature sips for cocktail and film enthusiasts throughout the
city, the award-winning vodka proudly joins forces with leading
brands such as Audible, MACRO, and others. These dynamic
collaborations promise immersive experiences, toasting moments that
transcend the boundaries of taste and cinema.
"Ketel One is excited to step into its role as the Official Vodka
at this year's Sundance Film Festival," says Julie Yufe, Senior Vice President of Vodka &
Rum, Diageo. "This partnership underscores a mutual dedication to
craftsmanship — just as our vodka embodies a commitment to quality
and artistry, Sundance stands as a beacon for pioneering
storytelling and innovation. We take pride in infusing Ketel One's
precision and passion into this endeavor, raising a glass to the
harmonious blend of our craft with the extraordinary narratives
that unfold at the festival."
Ketel One will be adding even more delight to the occasion with a
dazzling official cocktail lineup. As Sundance marks a moment to
celebrate peers and their creativity, Ketel One and Diageo Reserve
World Class award-winning mixologist, Charles Joly, welcome breakout bar talent,
Erika Flowers, into the mix.
Imparting her own expertise and flair, Flowers, alongside Joly, has
created a slate of sophisticated, cinema-inspired serves. Together,
they present an impressive lineup of inventive twists on vodka
classics, each with a distinctively-Sundance twist.
"As a mixologist, the opportunity to craft the cocktail lineup for
Ketel One and the Sundance Festival is truly exhilarating," says
Charles Joly. "Sundance is a
celebration of creativity; a space where people come together to
explore the frontier of storytelling. Working alongside the
talented Erika Flowers, we set out
to capture the essence of this festival in every sip. Our cocktail
lineup is more than just drinks; it's a cinematic journey, an
artistic expression that mirrors the passion and innovation seen in
this year's films."
The Ketel One Vodka Sundance Cocktail Collection includes:
- The Nightcap - A sparkling cocktail with soft,
ethereal notes of lemon balm, chamomile, and preserved Sakura
blossom
- The Big Swing - Nostalgia reigns supreme
in this decadent twist on an Espresso Martini, which includes a
sweet and salty side serve of caramel popcorn
- The Dessert Menu - A beautiful marriage of Ketel
One and LOCOCO artisan cocoa mix, served hot and topped with
coconut-chai-banana foam; an adult hot chocolate like no other
- The Blaze - An intriguing, aromatic riff on the
Cosmopolitan that features spiced hibiscus tea, bright citrus and
baking spices
For more information, please visit KetelOne.com or follow along
on Instagram @KetelOne_US.
Ketel One Family Made Vodka reminds everyone to sip
responsibly. The 2024 Sundance Film Festival will take place from
January 18th to 28th in Park City, Utah.
About Ketel One Family Made Vodka
Ketel One Family
Made Vodka is inspired by more than 330 years and 11 generations of
the Nolet Family's distilling expertise. Ketel One is crafted using
only the highest-quality ingredients, including 100% non-GMO grain
and is gluten-free. That quality has led to global
recognition with Drinks International as the number one
trending vodka in the world's best bars, a top ten bartenders'
choice of vodka, and one of the best-selling vodkas in the world's
best bars (Drinks International Brands Report, 2023). Inspired by
the passionate pursuit of excellence in their craft, Ketel One
continues to toast to the artists, trailblazers and innovators in
the entertainment industry. Follow Ketel One Family Made Vodka on
Instagram for additional inspiration and information:
@KetelOne_US.
About Diageo North America
Diageo is a global
leader in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance visit www.diageo.com. Visit Diageo's global responsible
drinking resource, www.DRINKiQ.com, for information, initiatives,
and ways to share best practices. Follow on Twitter and Instagram
for news and information about Diageo North America:
@Diageo_NA.
Media Contacts:
Diageo NA
Michelle Gattenio
Michelle.Gattenio@diageo.com
Bullfrog + Baum
Jenna Kaplan / Megan Levi
KetelOneVodkaPR@bullfrogandbaum.com
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