The Canadian winner will represent their
country at the Diageo World Class Global competition in
Sydney, Australia this coming
September
TORONTO, May 4, 2022
/CNW/ - WORLD CLASS CANADA has
crowned Massimo Zitti as the World
Class Canada Bartender of the Year 2022. After demonstrating his
bartending prowess in six unique challenges across a three-day
competition hosted at The Ritz-Carlton in Montreal, Quebec, Massimo Zitti from Mother cocktail bar in
Toronto proved that his style of
hospitality set him apart, edging out nine other top bartenders
from across the country. Following this thrilling win, Massimo will
go on to represent Canada at the
WORLD CLASS Global competition, in Sydney, Australia this September. This year's
winner of the global competition will take the reins from
Canada's very own James Grant of Edmonton, Alta, who won the 2021 WORLD CLASS
Global competition.
"These last few years have been incredibly challenging in the
bar industry, but it's also been a great opportunity to really
delve into the craft of cocktailing and stretch my creativity,"
said Massimo Zitti, WORLD CLASS
CANADA Bartender of the Year 2022.
"I'm grateful that Diageo gives bartenders the opportunity to
showcase their skill and elevate the craft of bartending. It's an
honour to join the outstanding group of World Class bartenders in
Canada."
Diageo's WORLD CLASS challenges are crafted to showcase the five
key characteristics it takes to be a World Class bartender:
hosting, craft, flavour analysis, knowledge and World Class
advocacy. With each challenge, judges are not just looking for a
beautiful cocktail, but also a masterful display of storytelling
that embodies these five pillars.
Inspired by the latest industry trends, each challenge requires
the use of specific spirits in the Diageo portfolio and are
designed to showcase different skills in a bartender's toolkit.
Some of this year's challenges included a Tanqueray No. TEN
tableside serve to highlight hospitality and presentation, and a
Garden Party challenge to showcase non-alcoholic and low-ABV
options using Seedlip, Tanqueray 0.0, Ketel One Botanicals and
Pimm's No.1. Only four contenders advanced to the sixth and final
challenge - a speed round where they're required to craft six
classic cocktails using the entire Diageo Reserve portfolio in the
fastest time possible.
This year's WORLD CLASS CANADA
competition was judged by a panel of past WORLD CLASS CANADA winners including Global winners
James Grant (2021) and Kaitlyn Stewart (2017), and Global runner up,
Jeff Savage (2019). The judging
panel also included guest judges Ago Perrone, beverage director at
the Connaught Hotel in London;
Dennis Tamse, Ketel One's global
distillery ambassador; Lynnette
Marrero, an award winning New
York bartender and founder of Speedtrack; and last but
certainly not least, special guest judge, and Tanqueray No. TEN
partner, Stanley Tucci.
"Diageo WORLD CLASS exists to help people care about what, how
and where they drink, in the same way they do about food," said
Michael Armistead, Diageo Canada's
National Reserve and Sponsorship Manager. "The bartending
community, in Canada and around
the world, has suffered over the last few years. It's more
important than ever to get people excited about our industry by
recognizing and celebrating the very best of bartending talent.
WORLD CLASS is about highlighting all the aspects of hospitality -
you need to go above and beyond making great drinks by also
creating memorable experiences for guests. Massimo showed great
passion for his craft and the whole team is looking forward to
supporting him in preparing for the Global Final."
When experimenting with your own mixology skills or enjoying
award-winning cocktails from your favourite local bartender, WORLD
CLASS CANADA reminds you to drink
responsibly.
For additional information about the program and for details on
the upcoming global competition, follow @WorldClassCa on Twitter,
@WorldClassCanada on Instagram, use the hashtag #WorldClass and
visit Facebook.com/WorldClassCanada.
About Diageo
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is
listed on both the New York Stock Exchange (DEO) and the London
Stock Exchange (DGE) and our products are sold in more than 180
countries around the world. For more information about Diageo, our
people, our brands, and performance, visit us at
www.diageo.com.
Visit Diageo's global responsible drinking resource,
www.DRINKiQ.com, for information, initiatives and ways to share
best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
About Diageo WORLD CLASS
Diageo WORLD CLASS is transforming fine drinking experiences and
cocktail culture around the world and in the home. The industry's
largest, most credible investment in the luxury on trade, it
discovers the next generation of bartending talent who set the
latest mixology trends and bring these to the best bars worldwide.
At the core is an outstanding, global training program and
internationally recognized platform that elevates the craft of the
bartender and builds careers in the industry culminating in an
annual luxury landmark week where the Diageo WORLD CLASS Bartender
of the Year is announced. Launched in 2009, over 400,000 bartenders
have been inspired and educated in the craft of mixology using the
finest spirits in the Diageo Reserve collection. A partnership and
collaboration with gurus, media, partners and owners, Diageo WORLD
CLASS is widely recognized as a mark of sophistication and
distinction of international fine drinking culture by bartenders
and customers alike.
SOURCE Diageo