BRAND GIVES SURPLUS MATERIALS A NEW BEGINNING WITH FRESH
TAKES ON ICONIC SILHOUETTES
SANTA
BARBARA, Calif., Feb. 1, 2024
/PRNewswire/ -- Southern
California-based global lifestyle brand
UGG® (a division of Deckers Brands [NYSE: DECK])
unveils ReImagined by UGG™, an offering crafted
with preferred materials. Using leftover leathers and suedes,
the collection creates new takes on iconic UGG®
silhouettes like the Tasman and Classic Ultra Mini.
Serving as a direct response to surplus from the last few
seasons, this offering utilizes excess fabrics that were ordered
but never used for in-line products due to order cancellation or
other product-related reasons. Rather than using the scraps for
samples or pullover, UGG® is repurposing or
reimagining them to bring a new product to life for consumers.
While this offering acts as the first iteration of ReImagined by
UGG™, future collections will vary depending on multiple
factors, including the amount of surplus materials available.
- Classic Ultra Mini ReImagined, $150 + Tasman ReImagined, $110 – The Classic Ultra Mini ReImagined and
Tasman ReImagined are now thoughtfully reimagined with carefully
selected surplus suede and sheepskin from other styles by
UGG®. When designing and building boots, sometimes there
is extra material that does not get used. UGG® thought
to create a new take on styles consumers already love with that
material. This is reimagined UGG magic. On the outside, there is
beautiful texture in an of-the-now patchwork design. On the inside,
find unbelievably soft UGGplush™ crafted from repurposed
wool and TENCEL™ Lyocell woven into a recycled polyester
backing. Both styles are built on a sugarcane EVA outsole that
is cushy and supportive and made from rapidly renewable,
rainwater-nourished sugarcane. The suede and sheepskin are sourced
from Leather Working Group-certified tanneries – which means they
comply with best practices and positive social and environmental
change for responsible leather production.
ReImagined by UGG™ is available now for
purchase at UGG.com, UGG® stores, and select wholesale
retailers nationwide.
About UGG®
Founded in 1978 by an
Australian surfer on the coast of California, UGG® is a global
lifestyle brand renowned for its iconic Classic Boot. First worn by
Hollywood royalty, fashion
editors, and then the world, UGG® designs and retails
footwear, apparel, accessories, and homewares with an
uncompromising attitude toward quality and craftsmanship.
UGG® is an environmentally and socially conscious brand
which strives to be socially just, economically inclusive, and
environmentally restorative. Delivering more than $1.5 billion in annual sales, UGG®
partners with the best retailers globally and owns concept and
outlet stores worldwide in key markets, including New York, San
Francisco, Los Angeles,
Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit
www.ugg.com @ugg.
Press Contact:
UGG®
Sarajane
McQuaid
Associate PR Manager
Mobile: (913) 744-7553
sarajane.mcquaid@deckers.com
Karla Otto New York
Erica
Morelli
Senior Director
erica.morelli@karlaotto.com
HIGH-RES CONTENT
Campaign + product photography
content credit: UGG®
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SOURCE UGG