With Pride-Forward Styling and Signature Sanuk
Comfort, Collaboration Celebrates Inclusivity and Allyship
GOLETA,
Calif., May 10, 2022 /PRNewswire/ -- Sanuk,
a division of Deckers Brand (NYSE: DECK), today announced the next
iteration of its partnership with Central Coast neighbor Pacific
Pride Foundation, the largest LGBTQ+ center between Los Angeles and San
Francisco dedicated to creating a thriving, vibrant and
visible LGBTQ+ community. Designed in collaboration with artist and
designer Maggie Johnson, the 2022
Sanuk x Pacific Pride Foundation all-gender footwear collection
celebrates comfort and inclusive styling. To support the LGBTQ+
community and to commit to creating safe and happy places for all,
Sanuk is donating $10,000 to Pacific
Pride Foundation in June in honor of Pride Month. An additional
$3 donation per pair will go towards
the organization's educational programs, counseling services,
LGBTQ+ competency training, community events, advocacy efforts and
more.
The next round of the Sanuk x Pacific Pride Foundation
collaboration collection includes both slip-on and sandal styles
with wide and narrow fits for all genders, decked out with custom
colorful artwork that celebrates self-expression and
self-discovery, courtesy of artist Maggie
Johnson.
- Sanuk's popular Sidewalk Surfer is transformed into the
Pridewalk Surfer, a casual slip-on with a high rebound soft
top foam footbed featuring 20% BLOOM™ foam made from repurposed
algae, colorful hemp lining and rainbow embroidery.
- Just in time for summer, the collection also includes the
Sling ST, an all-gender makeover of the brand's best-selling
Yoga Sling 2 sandal. The Sling ST's two-way stretch-knit straps
(including 40% REPREVE® Out Ocean™ recycled polyester), microfiber
toe post wrap, high rebound soft top foam footbed and leather lined
footbed with responsibly sourced leather from the Leather Working
Group deliver on maximum comfort.
"Sanuk is committed to amplifying voices of historically
marginalized communities and advocating for a more inclusive future
– footwear and beyond," said Seth
Pulford, Director of Marketing at Sanuk. "This collection
allows us to show support for the greater LGBTQ+ community, while
also highlighting the incredible work the Pacific Pride Foundation
team is doing along the Central Coast as they strive to foster a
welcoming and healthy community. The team has created awesome
positive change with local community programs and youth events like
PROUD Prom, which we are stoked to sponsor this year."
Pacific Pride Foundation's advocacy and education efforts are
designed to meet the ongoing and emerging needs of a diverse
population in order to create a thriving, vibrant and visible
LGBTQ+ community and to prevent the transmission of HIV/AIDS.
Pacific Pride Foundation currently provides free and low-cost
services and programs to more than 10,000 clients in the Central
Coast LGBTQ+ community, including programs for youth, families and
older adults.
"Pacific Pride Foundation is thrilled to partner with Sanuk for
a second year and to bring this colorful collection to life,"
said Kristin Flickinger, Executive Director at Pacific Pride
Foundation. "As people begin to reemerge, this collaboration offers
a way to be authentic and visible, declare allyship during any
summer adventure, and to give back and invest into the community
around us."
The Sanuk x Pacific Pride Foundation collection launches on
May 10 on Sanuk.com. The collection
retails from $45-65. For more
information on the collection and collaboration, visit
www.sanuk.com/pride or follow along on Instagram @sanuk
#smilepassiton and @pacificpridefdn.
About Pacific Pride Foundation
Since its formation in
1976, Pacific Pride Foundation has been a critical resource for the
LGBTQ+ community and people living with HIV/AIDS in Santa Barbara County and California's Central Coast. PPF is a strong,
respected leader, offering a dynamic range of high quality,
compassionate health and social service programs - many of which
are not available through any other provider in the county. For
more information or to make a donation, please visit
pacificpridefoundation.org.
About SANUK®
Welcome to the world of Sanuk. We're an
unconventional footwear brand on a mission to be the outfitter for
the journey to your happy place. In 1997, we were founded with one
simple goal: to make people smile....and pass it on. In the world
of Sanuk, smiles are always wider…every step of the way to your
happy place. For more information, visit sanuk.com or
follow @sanuk #SmilePassItOn.
About Deckers Brands
Deckers Brands
is a global leader in designing, marketing and distributing
innovative footwear, apparel and accessories developed for both
everyday casual lifestyle use and high-performance
activities. The Company's portfolio of brands includes UGG®,
KOOLABURRA®, HOKA ONE ONE®, Teva®, and
Sanuk®. Deckers Brands products are sold in more than 50
countries and territories through select department and specialty
stores, Company-owned and operated retail stores, and select online
stores, including Company-owned websites. Deckers Brands
has a 40-year history of building niche footwear brands into
lifestyle market leaders attracting millions of loyal
consumers globally. To view Corporate Responsibility Reports from
Deckers Brands, visit https://www.deckers.com/responsibility.
For more information, please visit www.deckers.com
Media Contact:
Emily Roethle, Crowe PR
eroethle@crowepr.com
(909) 957-7646
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SOURCE Sanuk