Sanuk Launches Limited-Edition
Sauce-Repellent Footwear for Grill Enthusiasts
GOLETA,
Calif., May 7, 2024 /PRNewswire/ -- Just in
time for National Barbecue Month, Sanuk®, a
division of Deckers Brands (NYSE: DECK), has joined forces with
Traeger, Inc. ("Traeger") (NYSE: COOK), the pioneers of
wood-pellet grills, to launch a limited-edition shoe inspired by
barbecue culture, the Happy Hour Lite x Traeger. United by a shared
passion for good times and bringing people together, the duo
created an innovative footwear style for grillin' and chillin'.
Complete with sauce-repellent upper material and a removable patent
pending beverage opener for grill side refreshments - perfect for
the sunny summer months ahead.
These unisex slip-on shoes infuse a taste of Traeger with
butcher block-inspired wood grain print, custom co-branded heel
pads and leather closure straps, available in two colors –
cowmooflage and dark brown. Made to withstand the demands of
serious outdoor cooking, they feature an anatomically molded, cork
lined, EVA top sole with a PORON® heel pad for all day
comfort with or without socks, ideal for grillers and chillers
alike.
The limited-time shoe line captures Traeger's commitment to
elevating outdoor cooking, alongside Sanuk's passion for the
outdoors and "Smile On" spirit. Whether you're tending to the
grill, lounging with friends or enjoying the great outdoors, this
versatile shoe promises both functionality and fun.
"Partnering with Traeger was a natural fit for Sanuk, as we
share a deep appreciation for outdoor lifestyle and purpose-built
products that enhance those experiences," stated Katie Pruitt, Brand Director at Sanuk. "The
Sanuk x Traeger collection offers functionality with its unique
features, drawing inspiration from Traeger's cultivated community
and barbecue culture."
Get em' while they're hot, the limited-time Sanuk x Traeger
collection, available today exclusively on Sanuk.com and retailing
for $75. For more information about
the Sanuk x Traeger collection, visit www.sanuk.com/traeger or
follow along on Instagram @sanuk #smileon and @traegergrills.
About Traeger
Grills®
Traeger Grills, headquartered in
Salt Lake City, is the creator and
category leader of the wood pellet grill, an outdoor cooking system
that ignites all-natural hardwoods to grill, smoke, bake, roast,
braise, and barbecue. After 35 years, Traeger entered the griddle
category further establishing its leadership position in the
outdoor cooking space by introducing innovative alternatives to
griddle, sear, fry, steam, sauté and more, all in one place. The
grills are versatile and easy to use, empowering cooks of all skill
sets to create delicious meals with flavor that cannot be
replicated. Grills are at the core of Traeger's platform and are
complemented by Traeger wood pellets, rubs, sauces, and
accessories. For more information, please visit traeger.com.
About Sanuk®
Welcome to the never-ending party for your feet. Founded in 1997,
Sanuk is an unconventional footwear brand on a mission to keep you
comfy, protect our happy places and cultivate community. Sanuk is
the Thai word for "fun," so we infuse fun into everything we do.
For more information about Sanuk, a division of Deckers Brands,
visit sanuk.com or follow @sanuk on Instagram and Facebook.
#SmileOn
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories developed
for both everyday casual lifestyle use and high-performance
activities. The Company's portfolio of brands includes
UGG®, Koolaburra®, HOKA®,
Teva®, Sanuk® and AHNU®. Deckers
Brands products are sold in more than 50 countries and territories
through select department and specialty stores, Company-owned and
operated retail stores, and select online stores, including
Company-owned websites. Deckers Brands has over 50 years of history
building niche footwear brands into lifestyle market leaders
attracting millions of loyal consumers globally. For more
information, please visit www.deckers.com.
Media Contact:
Jamie
Avalon, Crowe PR
javalon@crowepr.com
619.794.0114, ext. 708
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SOURCE Sanuk