Premium performance footwear meets bold
streetwear design in this limited-edition capsule featuring the
Kaha Low GTX and ORA Recovery Slide.
GOLETA,
Calif. and BOSTON,
March 25,
2022 /PRNewswire/ -- HOKA®, a division of Deckers
Brands (NYSE: DECK), announces a first-of-its-kind collaboration
with Boston-based streetwear
boutique Bodega®. The limited-edition capsule seamlessly fuses
outdoor performance engineering with city-inspired streetwear
design. Bringing this union to life, the two-item drop comprises a
special-edition colorway of the Kaha Low GTX trail hiker and ORA
Recovery Slide.
Now, two lifestyles have collided like never before…
As Bodega calls Boston home,
the design channels the four seasons of New England. The changes of
season inspire the versatility of these products. You can lean on
them during the work week or while exploring the outdoors over the
weekend due to the heightened adaptability and functionality
synonymous with HOKA. The materials were chosen to endure
ever-evolving conditions. Wear them every day, yet still rely on
them for performance. Moreover, the colors reflect the
"Fall," which is the most beautiful in the Northeast.
Bodega added the perfect aesthetic, while HOKA provided the engine,
making for elite versions of the Kaha Low GTX trail hiker and ORA
Recovery Slide.
As far as the specs go, the HOKA x Bodega Kaha Low GTX
(MSRP $225) features an all-new
Martini Olive colorway with Almond accents and is engineered to
combine proprietary foams, patented geometries, and exceptional
Vibram® Megagrip traction, all in a low, ankle-height profile.
The HOKA x Bodega ORA Slide (MSRP $60) also comes in a Martini Olive colorway but
is designed for comfort and support with soft layers of EVA.
Founded in 2006, Bodega has remained at the intersection of
fashion, counterculture, community, and the arts. With this
collaboration, these existing brand elements have been merged with
HOKA's bold, premium performance footwear silhouettes for a truly
one-a-kind collection. Both brands were inspired by their shared
passions for the outdoors, while taking cues from Bodega's
Boston roots.
"Bodega is excited to partner with HOKA on the Kaha Low GTX and
ORA Recovery Slide. Hoka stands at the intersection of style and
function, continually innovating footwear. Most importantly, our
team appreciates the quality and performance of HOKA footwear."
said Matt Zaremba, Director of
Marketing at Bodega. "Because we are a bi-coastal brand, residing
in cities with incredible outdoor resources nearby right outside
city limits, we stay active. Whether escaping from the hustle and
bustle of city living to refocus and ground ourselves, or
chasing the next adventure, we rely on quality goods that will make
the journey enjoyable while retaining our individual approach to
style. HOKA is a key brand in the space that aligns with our
personal and collective tastes and appreciation for getting up and
getting out there."
"The HOKA x Bodega collab is the unification of two innovative
and groundbreaking brands, with the result being shoes that empower
people to explore in comfort, no matter the terrain." said
Gretchen Weimer, Vice President of
Product at HOKA. "Bodega is the pinnacle expression of
best-in-class streetwear, and it was an honor to collaborate on a
unified vision for these special HOKA styles."
The HOKA x Bodega capsule collection will be available
March 25, 2022 exclusively at
Bodega.com and Bodega stores, and at HOKA.com on April 1, 2022.
About HOKA®
HOKA® is one of the fastest-growing
performance footwear and apparel brands in history. Conceived in
the mountains, HOKA footwear delivers an unprecedented combination
of enhanced cushioning and support for a uniquely smooth ride.
Every day, HOKA pushes the innovation and design of its footwear
and apparel by teaming up with a deep roster of world champions,
taste makers and everyday athletes. From finish lines to everyday
life, HOKA fans love the brand for its bold and unexpected
approach, and its belief in the power of humanity to create change
for a better world. HOKA empowers a world of athletes to fly over
the earth. For more information, visit HOKA.com or follow @HOKA.
#TimeToFly
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories developed
for both everyday casual lifestyle use and high performance
activities. The Company's portfolio of brands includes UGG®,
KOOLABURRA®, HOKA®, Teva®, and Sanuk®. Deckers Brands products are
sold in more than 50 countries and territories through select
department and specialty stores, Company-owned and operated retail
stores, and select online stores, including Company-owned websites.
Deckers Brands has over 40 years of history building niche footwear
brands into lifestyle market leaders attracting millions of loyal
consumers globally. For more information, please
visit www.deckers.com.
About Bodega®
Founded in 2006, Bodega has been a
refuge and tool for a clandestine group of artists through the
ideation and execution of creative endeavors examining the
intersection of fashion, counterculture, community, and the
arts.
HOKA Media Contacts
Miranda Young
HOKA Global Brand Communications
miranda.young@deckers.com
Azione PR
hoka@azionepr.com
Bodega Media Contacts
Matt Zaremba
Matt@bdgastore.com
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