PSA Peugeot Citroën 'Back in the Race': Deployment of a Global Profile with Production Start-up of the Peugeot 2008 in Brazil
17 März 2015 - 3:25PM
Business Wire
The Peugeot 2008 is the first car to
illustrate PSA's targeted product strategy at the global
level
Regulatory News :
PSA Peugeot Citroën (Paris:UG) :
Production of the Peugeot 2008 kicked off at the Porto Real
plant in Brazil on Tuesday, 17 March.
Deploying a targeted product strategy at the global level to
ensure better market coverage, while shifting from a regional to a
global profile mindset, is one of the objectives of PSA's 'Back in
the Race' plan.
Accordingly, the Peugeot 2008 was co-designed by R&D teams
from different regions, in France, China and Brazil.
The profile was launched in Europe in April 2013, and
subsequently in North Africa and Eurasia. It has also been
available in China since April 2014.
The Peugeot 2008 has so far exceeded the Group's expectations,
with more than 286,000 units produced worldwide. It has also been
awarded about ten prizes, including in Ireland, Italy, Spain,
France, Poland and Turkey.
Speaking at the launch, Carlos Gomes, Senior Vice President
Latin America for PSA Peugeot Citroën, said: "The Peugeot 2008
clearly illustrates PSA's global profile strategy. A global profile
serves to guarantee higher sales per model, optimized development
costs and a more efficient local integration process. The
production start-up of the Peugeot 2008 in Porto Real is a
testament to the excellent work done by our R&D centre and our
styling team in Latin America."
Communications Division – 75 avenue de la
Grande-Armée, 75116 Paris, France+33 1 40 66 42 00 –
psa-peugeot-citroen.com – @PSA_news
PSA Peugeot CitroënMedia Contact: +33 1 40 66 42
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