SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”),
the ninth largest craft brewer in the U.S. and a subsidiary of
Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), today announces
the launch of
SweetWater Spirits, a new collection
of bright and refreshing ready-to-drink mixed cocktails in a can
featuring two spirits-based cocktails
Vodka Soda
Citrus and
Vodka Soda Punch available in
12-ounce cans at 105 calories each. SweetWater Spirits are tasty
libations, featuring premium vodka and real citrus fruit juices.
- Vodka Soda Citrus:
Immerse yourself in the zesty allure of premium vodka combined with
a harmonious blend of orange and lime. This low-calorie,
ready-to-drink cocktail offers a burst of brightness and refreshing
notes destined to invigorate your senses.
- Vodka Soda Punch:
Embark on a thrilling flavor journey with a tantalizing combination
of strawberry and lime. Each sip of this artfully crafted cocktail
will transport you to a world of pure refreshment and delightful
indulgence.
“The ready-to-drink cocktail category is
witnessing rapid growth, and we are thrilled to introduce the new
SweetWater Spirits line,” said Ty Gilmore, President, U.S. Beer at
Tilray Brands. “We have crafted delicious and refreshing
low-calorie cocktails using premium vodka, ensuring a sensory
experience that surpasses expectations.”
SweetWater Spirits are the perfect companion for
summer outings and barbecues and now available at select grocery
and liquor stores, as well as bars and restaurants, offering
consumers an opportunity to elevate their beverage choices. Find it
near you using SweetWater’s Beer Finder. SweetWater Spirits
enthusiasts can also savor their favorite cocktails at SweetWater's
newly established branded bars within Atlanta's iconic
Mercedes-Benz Stadium, home to the NFL's Atlanta Falcons and
Atlanta United of Major League Soccer.
Visit www.sweetwaterbrew.com to discover the
perfect craftsmanship, flavor, and refreshment blend with
SweetWater Spirits’ Vodka Soda Citrus and
Vodka Soda Punch.
About SweetWater Brewing
One of Atlanta’s original craft breweries,
founded 26 years ago, SweetWater Brewing is now the 9th largest
craft brewers in the U.S. With two flagship breweries in Atlanta,
Georgia and Fort Collins, Colorado, SweetWater’s award-winning
craft beers and ready-to-drink cocktails are available coast to
coast and in more states than ever before. Inspired by the
outdoors, SweetWater is a passionate advocate for healthy waterways
and conservation initiatives. Through its
annual Save Our Water
campaign, SweetWater continues to raise funds
to support nonprofit organizations fighting for clean water and
habitat conservation, including the Waterkeeper Alliance, Bonefish
& Tarpon Trust, and Trout Unlimited.
SweetWater Brewery is a subsidiary of Tilray
Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global
cannabis-lifestyle and consumer packaged goods company inspiring
and empowering the worldwide community to live their very best
life.
For further information about SweetWater Brewing
Company, please visit www.sweetwaterbrew.com and
follow @SweetWaterBrew across all social platforms.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY),
is a leading global cannabis lifestyle and consumer packaged goods
company with operations in Canada, the United States, Europe,
Australia, and Latin America that is changing people's lives for
the better – one person at a time – by inspiring and empowering a
worldwide community to live their very best life, enhanced by
moments of connection and wellbeing. Tilray’s mission is to be the
most responsible, trusted, and market-leading cannabis and consumer
products company in the world with a portfolio of innovative,
high-quality, and beloved brands that address the needs of the
consumers, customers, and patients we serve. A pioneer in cannabis
research, cultivation, and distribution, Tilray’s unprecedented
production platform supports over 20 brands in over 20 countries,
including comprehensive cannabis offerings, hemp-based foods, and
craft beverages.
For more information on how we open a world of
well-being, visit www.Tilray.com and follow @tilray on
all social platforms.
Forward-Looking Statements
Certain statements in this communication that
are not historical facts constitute forward-looking information or
forward-looking statements (together, “forward-looking statements”)
under Canadian and U.S. securities laws and within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, that are
intended to be subject to the “safe harbor” created by those
sections and other applicable laws. Forward-looking statements can
be identified by words such as “forecast,” “future,” “should,”
“could,” “enable,” “potential,” “contemplate,” “believe,”
“anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,”
“project,” “will,” “would” and the negative of these terms or
similar expressions, although not all forward-looking statements
contain these identifying words. Certain material factors,
estimates, goals, projections, or assumptions were used in drawing
the conclusions contained in the forward-looking statements
throughout this communication. Forward-looking statements include
statements regarding our intentions, beliefs, projections, outlook,
analyses, or current expectations. Many factors could cause actual
results, performance, or achievement to be materially different
from any forward-looking statements, and other risks and
uncertainties not presently known to the Company or that the
Company deems immaterial could also cause actual results or events
to differ materially from those expressed in the forward-looking
statements contained herein. For a more detailed discussion of
these risks and other factors, see the most recently filed annual
information form of Tilray and the Annual Report on Form 10-K (and
other periodic reports filed with the SEC) of Tilray made with the
SEC and available on EDGAR. The forward-looking statements included
in this communication are made as of the date of this communication
and the Company does not undertake any obligation to publicly
update such forward-looking statements to reflect new information,
subsequent events, or otherwise unless required by applicable
securities laws.
For further information:
SweetWater Brewing Company Media:
Chris Hong, christopher.hong@rygr.us, (970) 924 - 0704 ext.
2103,
Tilray Brands Media: Berrin Noorata,
news@tilray.com
Tilray Brands Investors: Raphael Gross, (203)
682-8253, Raphael.Gross@icrinc.com
Photos accompanying this announcement are available
at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/d2731b25-84b5-4d22-b39f-c5aabcac4e54
https://www.globenewswire.com/NewsRoom/AttachmentNg/31208893-29d5-475d-bff6-9ba49602a6d3
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