The Experts in Hydration Bring the Swagger of
Gatorade to its First Unflavored Water
CHICAGO, Feb. 28,
2024 /PRNewswire/ -- Gatorade today announced the
national launch of its first unflavored water – Gatorade Water –
bringing the trust and credibility of the leading sports drink to a
new aisle.
Gatorade Water is alkaline with a pH of 7.5 or higher,
electrolyte infused for a refreshing, crisp taste, and the bottles
are made from 100% recycled plastic. The premium water was
developed for active people looking for an all-day hydration
option. It's meant for those who are out there making moves, who
understand that staying hydrated isn't just a benefit, it's a
fundamental human need.
"Today's athletes are more wellness-minded than ever, and they
expect Gatorade to meet all of their hydration needs, 24/7,"
said Anuj Bhasin, chief brand
officer at Gatorade. "Gatorade Water is an all-day hydration
option for all active people, no matter who they are or how they
move, from the leader in sports fuel that they know and trust."
Gatorade Water is launching with a surround-sound 360-marketing
campaign titled "Always in Motion," which captures the spirit of
the athlete who's making moves and making progress every day.
- A bold, digital-first campaign features disruptors in the world
of movement who flow the way water moves. World-renowned dancers,
choreographers and producers, Les Twins, Emmy nominated
choreographer and professional dancer Witney Carson and choreographer and dancer
Aliya Janell, bring the fluidity of
water to movement and mindset. Campaign visuals feature Les Twins
captured mid-isolation while finishing each other's moves in the
"Twins-Style" hip hop that they've popularized. Witney Carson's incredible grace is on display
as she effortlessly floats across the spaces. Aliya Janell's energy can be felt bursting
through the visuals, while dancing in heels, her signature
look.
- Gatorade Water will also be featured in linear television
commercials that are made to move people in inspiring ways. The
hero creative features longboarders, dancers and other movers,
alongside Gatorade's lower sugar lineup that is for keeping all
athletes hydrated, regardless of level of activity.
The "Always in Motion" campaign includes a robust digital
out-of-home execution across the U.S., premium online video and
digital and social platform support. The linear spots will run
across tentpole sport moments throughout the spring, including
college basketball in March, NBA regular season and playoffs, and
WNBA tip-off.
Gatorade Water will also be inspiring those following the
Gatorade social handles to keep making moves through hype content
and more. And those based in cities known for always being
on-the-go -- New York City,
Los Angeles, Miami and Chicago -- can keep an eye out for ways to get
moving with the brand.
Gatorade Water is now available in stores nationwide, on Amazon
and at Gatorade.com. The product is available in 1L bottles for
all-day hydration (suggested retail price $2.39-$2.99) and
700ml bottles that feature a sport cap (suggested retail price
$1.99-$2.69).
About The Gatorade Portfolio
The Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a
connected performance and wellness ecosystem built to fuel all
athletes and exercisers. Bringing together Gatorade, Fast Twitch,
Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most
complete offering in the category today, with a broad range of
personalized solutions at every stage of the athlete journey.
This integrated system of brands is built on Gatorade's 59-year
history of studying athletes and is fueling the future of athletic
performance and wellness by delivering solutions across hydration,
protein, energy and all-day nutrition to fuel consumers, no matter
how or why they sweat. For more information and a full list of
product offerings, please visit www.gatorade.com.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $91 billion in net revenue in
2023, driven by a complementary beverage and convenient foods
portfolio that includes Lay's, Doritos, Cheetos, Gatorade,
Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
Instagram, Facebook, and LinkedIn @PepsiCo.
Contact:
Mariela Wade
mariela.wade@fleishman.com
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SOURCE The Gatorade Company