Pega Recognized as Highest Ranked Vendor by Gartner in 2024 Critical Capabilities for Sales Force Automation Platforms
10 September 2024 - 3:00PM
Business Wire
Pega Sales Automation receives highest scores
for all use cases for the fourth consecutive year
Pegasystems Inc. (NASDAQ: PEGA), the leading enterprise AI
decisioning and workflow automation platform provider, today
announced Gartner Research has recognized Pega in their Critical
Capabilities for Sales Force Automation Platforms report (1). Pega
earned the highest score of all vendors and use cases evaluated,
including B2B, B2C, and Indirect/relationship Sales.
In the report, Gartner explains, “Over the next year, some SFA
platforms will provide autonomous and semiautonomous AI software
agents to execute sales processes, such as prospecting or seller
roleplay assistants.” The report goes on to recommend buyers “Seek
out vendors who can offer configurability and extensibility via
their sales AI studio/admin capabilities. More importantly, look at
ways that they combine traditional AI approaches and GenAI
approaches for a compounded effect.”
The report evaluated Pega Sales Automation™ as well as 12
additional sales force automation platform vendors across 12 main
capabilities for the most common selling use cases. Pega Sales
Automation is an industry-leading, AI-powered sales execution and
engagement solution built on Pega Platform™, Pega’s platform for
AI-powered decisioning and workflow automation. Pega Sales
Automation helps make every seller the best seller by automating
and simplifying complex sales processes from end-to-end to close
deals faster and deepen customer relationships.
This report is among Pega's recent analyst recognitions for its
enterprise AI and workflow automation capabilities. Pega was
recently named a Leader in The Forrester Wave™: Customer Service
Solutions, Q1 2024 (2) and a Leader in The Forrester Wave™:
Real-Time Interaction Management (RTIM), Q1 2024 report (3). Other
recent recognition includes being named a Leader in the Gartner
Magic Quadrant for the CRM Customer Engagement Center 2023 (4)
report, and The Forrester Wave™ for Core CRM Solutions, Q3 2022 (5)
report. For more background on these and other analyst reports,
visit www.pega.com/analyst-reports.
Quotes & Commentary: “While generative AI is quickly
becoming table stakes for many leading organizations, sales
operations leaders are still figuring out how to seamlessly
integrate it into their processes to improve effectiveness while
becoming more autonomous enterprises,” said Fortuné Alexander,
senior director, product marketing, intelligent automation, Pega.
“This latest analyst recognition further supports Pega’s proven
ability to infuse generative AI and traditional AI into our leading
sales solution to optimize sales performance, anticipate customer
needs, and simplify processes so salespeople can sell smarter and
faster than ever before.”
Supporting Resources:
- Report download:
https://www.pega.com/gartner-sfa-cc-2024
- Solution background: Pega Sales Automation
- Video: Pega Sales Automation overview
- Gartner, Inc., ”Critical Capabilities for Sales Force
Automation Platforms,” by Guy Wood, Adnan Zijadic, Steve Rietberg,
and Varun Agarwal, August 26, 2024
- Forrester Research, “The Forrester Wave: Customer Service
Solutions, Q1 2024” by Kate Leggett, March 6, 2024
- Forrester Research, “The Forrester Wave: Real-Time Interaction
Management, Q1 2024” by Rusty Warner, February 26, 2024
- Gartner, Inc., "Magic Quadrant for the CRM Customer Engagement
Center," By Pri Rathnayake, Wynn White, Drew Kraus, November 1,
2023
- Forrester Research, “The Forrester Wave: Core CRM Solutions, Q3
2022,” By Kate Leggett, July 27, 2022
About Pegasystems Pega provides a powerful platform that
empowers the world’s leading organizations to unlock
business-transforming outcomes with real-time optimization. Clients
use our enterprise AI decisioning and workflow automation to solve
their most pressing business challenges – from personalizing
engagement to automating service to streamlining operations. Since
1983, we’ve built our scalable and flexible architecture to help
enterprises meet today’s customer demands while continuously
transforming for tomorrow. For more information on how Pega
empowers its clients to Build for Change®, visit www.pega.com.
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Press: Ilena Ryan Pegasystems ilena.ryan@pega.com
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