Created by Grammy and Golden Globe Nominated
Songwriter Freddy Wexler, Kid Cowboy is
Set to Debut Friday, Jan. 24
Share it: @Nickelodeon
@NickelodeonFamily
Click HERE to download assets and HERE to embed the
trailer.
HOLLYWOOD, Calif., Jan. 24,
2025 /PRNewswire/ -- Preschoolers will saddle up for
a wild ride as Nickelodeon unveils Kid Cowboy, its
first original animated series for YouTube, centering on a
guitar-playing kid hero who champions for justice in a futuristic
world. Debuting Friday, Jan. 24, on
Nickelodeon's Blaze and the Monster Machines YouTube channel, the
music-driven, Spanish language-infused series is produced by
Nickelodeon Unscripted & Digital Studio, created by Grammy and
Golden Globe-nominated songwriter and producer Freddy Wexler, and executive produced by Wexler
and 19-time Grammy Award winner Emilio
Estefan. Kid Cowboy marks Nickelodeon's first
original animated series specially developed for YouTube, with new
content rolling out regularly across the brand's ecosystem of
preschool channels, which are designated as Made for Kids on the
platform.
Kid Cowboy follows the escapades of the title character,
as he keeps watch over the diverse, futuristic kid world of
Esperanza, fighting for good in the name of The Cowboy Code--Be
Brave! Be Kind! Be True! Riding his mechanical flying Robohorse
Sundance, alongside his mejor amiga (best friend) Luna, Kid is
always ready to save the day. Through the use of immersive Spanish
language and interactive play-along adventures, Kid
Cowboy invites preschoolers to use critical thinking and
solve missions alongside Kid and Luna. The dynamic duo shines as a
team, collaborating and supporting each other while they stand up
for what's right.
"Over the past five years, we have invested to build one of the
strongest and largest YouTube networks in the industry. While this
allows us to support our iconic franchises, it also allows us to
introduce new IP where the largest share of kids are," said
Ashley Kaplan, Executive Vice
President, Nickelodeon Unscripted & Digital Franchise Studio.
"We are excited to partner with visionary creator Freddy Wexler to bring the vibrant, musical
world of Kid Cowboy to life--launching a new era of
characters and content that resonates deeply with the next
generation of kids across the globe."
"Kid Cowboy is a futuristic playground of flying
robo-horses, incredible music, and a cast of kids as diverse and
dynamic as the stories they're living," said Wexler. "The move
to premiere it on YouTube signals a strategic pivot to meet
audiences where they are—on digital-first platforms—while setting a
new standard for how franchises are born. Kid Cowboy isn't
just a show; it's a reimagining of cowboy culture and a new
blueprint for how kids' entertainment can evolve in a world
dominated by streaming and short-form content."
"Growing up, I never saw kids like me in Westerns, and this
series changes that," said Estefan. "Through the adventures of Kid
and Luna, I hope children everywhere see themselves reflected on
screen, while also learning the values of bravery, kindness, and
staying true to themselves. I was so happy when Freddy called me to
be a part of this incredible experience."
Kid Cowboy is produced by Nickelodeon Unscripted &
Digital Studio and created by Freddy
Wexler. Wexler and 19-time Grammy Award winner Emilio Estefan serve as executive producers and
principal composers. Production for the Nickelodeon Unscripted
& Digital Studio is overseen by Ashley
Kaplan, Executive Vice President, Nickelodeon &
Awesomeness Unscripted & Digital Franchise Studio; Eliza Hart, Vice President, Preschool
Development; Marc Cantone, Vice
President, Preschool Digital Content; and Kyle Cushman, Senior Vice President,
Strategy.
ABOUT FREDDY
WEXLER
Freddy Wexler
is a visionary storyteller at the intersection of music, film,
television, and other media. A Grammy and Golden Globe-nominated
songwriter and producer with 11 Billboard #1s, Wexler's work
includes hit songs recorded by global superstars like Ariana Grande, Justin
Bieber, BlackPink, Billy
Joel, Post Malone, Robbie
Williams, Selena Gomez, Rosé,
Demi Lovato, Tiesto, Avicii, Martin
Garrix, and the Jonas Brothers, as well as groundbreaking projects
in film, TV, animation, and theater. Kid Cowboy joins his
growing multi-media slate, which includes the previously announced
Coach Keith (Orion/Amazon), Soul Superhero
(Westbrook), Grace (Disney), and Everett Green (Random House). With Kid
Cowboy, Wexler once again showcases his ability to create
music-driven franchises that inspire, entertain, and leave a
lasting impact.
www.instagram.com/freddywexler
/ http://www.freddywexler.com/
ABOUT EMILIO
ESTEFAN
Emilio
Estefan is a world-renowned music, television, and film
producer who has been instrumental in shaping, developing, and
directing the careers of his superstar wife, Gloria, as well as
Shakira, Ricky Martin, Jennifer Lopez, Marc
Anthony, and Jon Secada,
among many others. A Cuban immigrant, he is the recipient of 19
Grammy Awards, the Presidential Medal of Freedom, and a star on the
Hollywood Walk of Fame. He's written music for some of the most
iconic film soundtracks, including The Little Mermaid,
Pocahontas, and Evita. He's produced the Super Bowl
Halftime Show, the Kennedy Center Awards, and the Latin Grammy's,
which he helped create. He is Executive Producer of the Tony-Award
nominated smash Broadway musical, On Your Feet! Most
recently, the Library of Congress honored Emilio and Gloria with
the distinguished Gershwin Prize for Popular Song. According to
NPR, "the Estefans are the Jay and Bey of Latin music."
ABOUT NICKELODEON UNSCRIPTED & DIGITAL
STUDIO
Nickelodeon Unscripted & Digital Studio runs one
of the largest kids networks on YouTube. Across more than 50
channels with content in over 15 languages, the platform brings
Nickelodeon's original franchises and characters to kids across the
world. Boasting more than two billion views and 20 billion minutes
of watch time each month in 2024, the award-winning studio not only
celebrates Nickelodeon's iconic franchises, including SpongeBob
SquarePants, Teenage Mutant Ninja Turtles, and PAW
Patrol, it also brings new IP to its massive audience of more
than 200 million subscribers. In addition to its focus on YouTube,
the studio produces award-winning podcasts, such as
Nickelodeon's Goodnight Bedtime Stories and Dora's Recipe
for Adventure.
ABOUT NICKELODEON
Nickelodeon, now in its
45th year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first
in everything it does. The brand includes television programming
and production in the United States and around the world, plus
consumer products, digital, location-based experiences, publishing
and feature films. For more information or artwork,
visit http://www.nickpress.com. Nickelodeon is a part of
Paramount's (Nasdaq: PARA, PARAA) global portfolio of multimedia
entertainment brands.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/nickelodeon-unveils-first-original-animated-series-for-youtube-kid-cowboy-302359328.html
SOURCE Nickelodeon
