CIGNA Agrees With Rite Aid to Co-Market CIGNATURE Rx(SM) Medicare Prescription Drug Plan Nationwide
21 November 2005 - 6:00PM
PR Newswire (US)
BLOOMFIELD, Conn., Nov. 21, 2005 /PRNewswire-FirstCall/ -- CIGNA
HealthCare today announced an agreement with Rite Aid to co-brand
its CIGNATURE Rx(SM) Medicare prescription drug plan and
collaborate on in-store information and education nationwide.
Information about CIGNATURE Rx and other Medicare Part D plans is
available at Rite Aid pharmacies throughout the country. "We are
excited to be expanding our co-marketing with Rite Aid," said Terri
Swanson, vice president of CIGNA Senior Care. "Working with Rite
Aid will make it even easier and more convenient for people to
learn about CIGNA's simple and affordable plans at a trusted
pharmacy near them." As part of the marketing agreement, CIGNA and
Rite Aid will make educational information available to Rite Aid
customers, as well as provide details about CIGNA's plans.
Customers who enroll in CIGNATURE Rx will be issued a co-branded
prescription drug card bearing the name of the participating
pharmacy, and CIGNA. Prescriptions can be filled at any of the Rite
Aid pharmacies as well as any of CIGNA's 50,000 network
participating pharmacies. Recently, CIGNA announced exclusive
co-branding arrangements with Duane Reade Pharmacies in New York,
Kmart Pharmacies nationwide, and Publix Pharmacies in the south, as
well as with Stop & Shop, Giant Food Stores, Martin's and TOPS,
supermarkets in the northeast that are all part of parent company
Ahold USA. CIGNA also announced non-exclusive co-branding
relationships with Longs Drug Stores in the western United States
and Brooks Eckerd Pharmacy chain in New England. With the addition
of Rite Aid, CIGNATURE Rx is now co-branded in 8,000 pharmacies
around the country and available at 50,000 pharmacies nationwide.
"Rite Aid and CIGNA will work together to educate individuals on
their new prescription drug benefit and their plan options,"
Swanson said. What is CIGNATURE Rx? CIGNATURE Rx, CIGNA's Medicare
prescription drug plan, is available in all 50 states and the
District of Columbia and is provided in alliance with
NationsHealth, Inc. (NASDAQ:NHRXNASDAQ:NHRXUNASDAQ:NHRXW). The
alliance combines CIGNA's leading pharmacy product capabilities
with NationsHealth's experience in service and distribution to the
Medicare population. NationsHealth will provide call center and
enrollment support for CIGNA. Representatives are available to
provide personalized service to callers for as long as they need to
ask questions, review CIGNATURE Rx plan options and make enrollment
decisions. CIGNA will offer a choice of three CIGNATURE Rx Medicare
prescription drug plan options to suit individual needs. These will
range from the lowest priced Value Plan to the no-deductible Plus
Plan to the Complete Plan, which will provide an increased level of
coverage for generic drugs to ensure there is no gap in coverage.
All CIGNATURE Rx plans will feature flat co-pays so there are no
surprises in what people will pay at the prescription counter.
Additionally, CIGNA's three-tier open formulary will include
virtually all drugs typically prescribed by doctors. For more
details about CIGNATURE Rx, go to the website,
http://www.cigna.com/health/consumer/medical/cignaturerx, also
accessible from http://www.cigna.com/. About CIGNA CIGNA will offer
its Medicare Part D plans in all 50 states and the District of
Columbia in alliance with NationsHealth, Inc.
(NASDAQ:NHRXNASDAQ:NHRXUNASDAQ:NHRXW). The alliance combines
CIGNA's pharmacy product capabilities with NationsHealth's
experience in service and distribution to the Medicare population.
CIGNA HealthCare, headquartered in Bloomfield, CT, provides medical
benefits plans, dental coverage, behavioral health coverage,
pharmacy benefits, and products and services that integrate and
analyze information to support consumerism and health advocacy.
"CIGNA" and "CIGNA HealthCare" refers to various operating
subsidiaries of CIGNA Corporation (NYSE:CI). Products and services
are provided by these operating subsidiaries and not by CIGNA
Corporation About Rite Aid Corporation Rite Aid Corporation is one
of the nation's leading drugstore chains with annual revenues of
$16.8 billion and approximately 3,350 stores in 28 states and the
District of Columbia. Information about Rite Aid, including
corporate background and press releases, is available through the
company's website at http://www.riteaid.com/. DATASOURCE: CIGNA
HealthCare Contact: Gloria Barone, CIGNA, +1-215-761-4758, Web
site: http://www.riteaid.com/ Web site: http://www.cigna.com/
http://www.cigna.com/health/consumer/medical/cignaturerx Company
News On-Call: http://www.prnewswire.com/comp/165050.html
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