By Rex Crum, MarketWatch

SAN FRANCISCO (MarketWatch) -- Tech stocks began the week with mild yet broad gains Monday, with Dell Inc. and Facebook Inc. among the standout advancers.

Dell (DELL) shares rose 2.4% to $13.35 after investment advisory firm ISS gave its support to a plan led by Dell Chief Executive Michael Dell to take the PC company private in a deal worth $24.4 billion.

ISS cited the "25.5% premium to Dell's unaffected share price" as one of the reasons it is now behind the effort by Michael Dell and private equity group Silver Lake to take Dell private. (Read more about ISS and the efforts to take Dell private: http://www.marketwatch.com/story/iss-recommends-dell-buyout-2013-07-08-94852854.)

Facebook (FB) was up by more than 2%, at $24.90. The social-networking leader said Monday that it will expand its Graph Search service. Facebook said Graph Search, which has been in beta trial, will be available to all users of U.S. English in the coming weeks.

Online travel company Priceline.com Inc.(PCLN) saw its shares climb 2.7%, to $877.67. Analysts at Morgan Stanley raised their rating on Priceline to overweight from equal weight.

Gains also came form Microsoft Corp. (MSFT), Netflix Inc. (NFLX), Yahoo Inc. (YHOO) and IBM Corp. (IBM).

The Nasdaq Composite Index (RIXF) rose 10 points to 3,489, but the Philadelphia Semiconductor Index (SOX) was down by 0.7%.

Intel Corp. (INTC) was one of the top chip stocks in the red, as its shares fell 3.5%, to $23.23. Analyst Patrick Wang, of Evercore Partners, cut his rating on Intel to underweight, or sell, from equal weight, and took down his price target on the stock to $20 a share from $22. In a research note, Wang cited weak trends in PC sales and the possibility of Intel's Atom processor cannibalizing the business of its Core brand of chips.

Additionally, chip stocks were impacted by a negative research note from Citigroup analyst Glen Yeung, who cut his estimates on Intel and took Qualcomm Inc.(QCOM) off his Top Picks list due to saturation in the market for high-end smartphones.

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