Cumulus Media and TuneIn Expand Content Partnership Agreement
29 Oktober 2024 - 1:31PM
Cumulus Media, a top audio-first media company, and TuneIn, the
world’s leader in live audio, today announced that they have
renewed and expanded their existing content partnership. Under the
terms of the deal, TuneIn will continue to make Cumulus Media’s
high-quality local sports, news, talk and entertainment programming
available to its 75 million monthly global listeners. The extended
agreement also includes a new, non-exclusive sales and supply
partnership to optimize digital audio advertising monetization for
Cumulus' diverse radio stations.
Cumulus Media owns and operates 400 radio stations across 84
markets with an extensive collection of nationally syndicated
sports, news, talk and entertainment programming from world-class
partners. As part of the agreement, audio streams of Cumulus Media
stations and podcasts, which includes popular stations like WBAP,
WLS 890 and KNBR, will remain available 24/7 through TuneIn.
“TuneIn naturally aligns with our strategy to expand our digital
footprint and extend the reach of our diverse programming to a
global audience,” said Brian Philips, Chief Content Officer of
Cumulus Media. “TuneIn offers significant global reach that makes
it possible for listeners to easily discover our extensive
collection of radio stations and podcasts almost anywhere through
the TuneIn platform and 200+ connected devices.”
“We are excited to continue to expand our long-standing
partnership with Cumulus to extend the reach of their comprehensive
content offerings,” said Rich Stern, CEO of TuneIn. “This
partnership allows us to bring high-quality content to our
listeners while also helping Cumulus monetize its digital audio
advertising inventory effectively. It’s a win-win for both
companies and our audiences.”
TuneIn is available to listeners around the globe through the
TuneIn platform and more than 200 connected devices. TuneIn
partnerships include smart home devices like Amazon Alexa,
Skullcandy and Vizio, as well as vehicle integrations with
automotive brands like Tesla, Rivian and Xpeng. To learn more about
TuneIn, please visit TuneIn.com.
About Cumulus Media: Cumulus Media (NASDAQ:
CMLS) is an audio-first media company delivering premium
content to over a quarter billion people every month — wherever and
whenever they want it. Cumulus Media engages listeners with
high-quality local programming through 400 owned-and-operated radio
stations across 84 markets; delivers nationally-syndicated sports,
news, talk, and entertainment programming from iconic brands
including the NFL, the NCAA, the Masters, Infinity Sports Network,
AP News, the Academy of Country Music Awards, and many other
world-class partners across more than 9,800 affiliated stations
through Westwood One, the largest audio network in
America; and inspires listeners through the Cumulus Podcast
Network, its rapidly growing network of original podcasts that
are smart, entertaining and thought-provoking. Cumulus Media
provides advertisers with personal connections, local impact and
national reach through broadcast and on-demand digital,
mobile, social, and voice-activated platforms, as well as
integrated digital marketing services, powerful influencers,
full-service audio solutions, industry-leading research and
insights, and live event experiences. Cumulus Media is the
only audio media company to provide marketers with local and
national advertising performance guarantees. For more information
visit www.cumulusmedia.com.
About TuneIn:TuneIn, the world’s leader in live
audio, brings together live sports, news, music, audiobooks,
podcasts and radio from around the globe, empowering listeners to
‘hear’ what they love wherever ‘here’ might be. With more than 75
million monthly active users and distribution across 200 platforms
and connected devices, TuneIn is one of the most widely used
streaming audio platforms in the world. TuneIn Premium subscribers
get live NFL, NHL and college sports programming, exclusive access
to commercial-free news from top networks like CNN, Fox News Radio,
MSNBC, CNBC and Bloomberg and commercial-free music channels to fit
any mood. For more information, please visit us at
www.tunein.com.
Media Contacts:
Cumulus Media:Lisa DollingerDollinger Strategic
Communicationlisa@dollcomm.com
TuneIn:Angela
PetersenSamsonPRAngela@SamsonPR.com
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