Powered by the A18 Pro chip and built for Apple Intelligence,
the Pro lineup introduces larger display sizes, Camera Control,
innovative pro camera features, and a huge leap in battery
life
Apple® today introduced iPhone® 16 Pro and iPhone 16 Pro Max,
featuring Apple Intelligence™, larger display sizes, new creative
capabilities with innovative pro camera features, stunning graphics
for immersive gaming, and more — all powered by the A18 Pro chip.
With Apple Intelligence, powerful Apple-built generative models
come to iPhone in the easy-to-use personal intelligence system that
understands personal context to deliver intelligence that is
helpful and relevant while protecting user privacy. Camera Control
unlocks a fast, intuitive way to tap into visual intelligence and
easily interact with the advanced camera system. Featuring a new
48MP Fusion camera with a faster quad-pixel sensor that enables
4K120 fps video recording in Dolby Vision, these new Pro models
achieve the highest resolution and frame-rate combination ever
available on iPhone. Additional advancements include a new 48MP
Ultra Wide camera for higher-resolution photography, including
macro; a 5x Telephoto camera on both Pro models; and studio-quality
mics to record more true-to-life audio. The durable titanium design
is strong yet lightweight, with larger display sizes, the thinnest
borders on any Apple product, and a huge leap in battery life —
with iPhone 16 Pro Max offering the best battery life on iPhone
ever.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240909809033/en/
Powered by the A18 Pro chip and built for
Apple Intelligence, iPhone 16 Pro and iPhone 16 Pro Max introduce
larger display sizes, Camera Control, innovative camera and audio
features, and a huge leap in battery life. (Photo: Business
Wire)
iPhone 16 Pro and iPhone 16 Pro Max will be available in four
stunning finishes: black titanium, natural titanium, white
titanium, and desert titanium. Pre-orders begin Friday, September
13, with availability beginning Friday, September 20.
“Powered by the faster, more efficient A18 Pro chip and built
for Apple Intelligence, iPhone 16 Pro and iPhone 16 Pro Max are the
most advanced iPhone models we’ve ever made,” said Greg Joswiak,
Apple’s senior vice president of Worldwide Marketing. “Customers
who are looking for the best possible iPhone will be able to take
advantage of this huge step forward, whether they’re applying edits
to a photo without lifting a finger, rewriting meeting notes for a
more professional tone, or using the advanced camera system to
capture their next masterpiece in 4K120 fps in Dolby Vision — all
while enjoying extraordinary battery life.”
Built for Apple Intelligence
Apple Intelligence on the iPhone 16 lineup harnesses the power
of Apple silicon and Apple-built generative models to understand
and create language and images, take action across apps, and draw
from personal context to simplify and accelerate everyday tasks.
Apple Intelligence maintains the privacy and security of user data
with Private Cloud Compute. This groundbreaking approach provides
the ability to flex and scale computational capacity between
on-device processing and larger, server-based models that run on
dedicated Apple silicon servers — an extraordinary step forward for
privacy in artificial intelligence. Apple Intelligence will be
available as a free software update, with the first set of features
rolling out next month in U.S. English for most regions around the
world.
With systemwide Writing Tools, users can adjust notes or emails
to be more friendly, more concise, or add a more professional tone
to their writing; check for grammar, word choice, and sentence
structure; and summarize selected text to make it more digestible.
In the Notes and Phone apps, users can also record, transcribe, and
summarize audio. When a recording is initiated while on a call in
the Phone app, participants are automatically notified, and once
the call ends, Apple Intelligence generates a summary to recall key
points.
Apple Intelligence helps users prioritize with summarized
notifications, along with Priority Messages in Mail, a feature that
understands the content of emails and surfaces time-sensitive
messages. Across a user’s inbox, summaries convey the most
important information of each email instead of previewing the first
few lines.
Siri® becomes more deeply integrated into the system experience
and gets a brand-new design with an elegant glowing light that
wraps around the edge of the screen when active. With richer
language-understanding capabilities, communicating with Siri is
more natural and flexible. Siri follows along when users stumble
over their words, and maintains context from one request to the
next. Users can type to Siri at any time, and switch fluidly
between text and voice as they accelerate everyday tasks. Siri also
now has extensive product knowledge to answer thousands of
questions about features on iPhone and other Apple devices.
Additional Apple Intelligence features will roll out later this
year and in the months following, including Image Playground, which
allows users to create playful images in moments. Emoji will be
taken to an entirely new level with the ability to create original
Genmoji™ by simply typing a description, or by selecting a photo of
a friend or family member. Siri will be able to draw on a user’s
personal context to deliver intelligence that is tailored to them.
It will also gain onscreen awareness to understand and take action
with users’ content, as well as take hundreds of new actions in and
across Apple and third-party apps. And while using iOS 18 features
like Siri and Writing Tools, users will be able to easily access
ChatGPT from OpenAI.
An Incredibly Light and Durable Design with Larger
Displays
The new Pro lineup features the thinnest borders of any Apple
product and introduces larger display sizes: 6.3 inches on iPhone
16 Pro and 6.9 inches on iPhone 16 Pro Max — the largest iPhone
display ever.1 The stunning Super Retina XDR® displays with
Always-On and ProMotion® technologies help users accomplish more.
Both models offer industry-leading durability with a strong,
lightweight titanium design, as well as the latest-generation
Ceramic Shield®, which has an advanced formulation that is 2x
tougher than glass on any other smartphone. The new mechanical
architecture improves heat dissipation and efficiency for up to 20
percent better sustained performance. Along with the new internal
design and advanced power management of iOS 18, larger batteries
are optimized to offer a huge leap in battery life.
Introducing Camera Control
Camera Control — a result of thoughtful hardware and software
integration — makes the pro camera system more versatile with an
innovative new way to quickly launch the camera, take a photo, and
start video recording. It has a tactile switch that powers the
click experience, a high-precision force sensor that enables the
light press gesture, and a capacitive sensor that allows for touch
interactions. A new camera preview helps users frame the shot and
adjust other control options — such as zoom, exposure, or depth of
field — to compose a stunning photo or video by sliding their
finger on the Camera Control. Later this fall, Camera Control will
be updated with a two-stage shutter to automatically lock focus and
exposure on a subject with a light press, letting users reframe the
shot without losing focus. Additionally, developers will be able to
bring Camera Control to third-party apps such as Kino, which will
offer users the ability to adjust white balance and set focus
points, including at various levels of depth in their scene.
Later this year, Camera Control will unlock visual intelligence
to help users learn about objects and places faster than ever
before. Users can click and hold Camera Control to pull up the
hours or ratings for a restaurant they pass, add an event from a
flyer to their calendar, quickly identify a dog by breed, and more.
Camera Control will also serve as a gateway into third-party tools
with specific domain expertise, like when users want to search on
Google to find where they can buy an item, or to benefit from
ChatGPT’s problem-solving skills. Users are in control of when
third-party tools are used and what information is shared.
New Pro Creativity Across Photo, Video, and Audio
With iPhone 16 Pro and iPhone 16 Pro Max, the world’s favorite
camera gets even more powerful. Powered by A18 Pro, the upgraded
camera system introduces a new 48MP Fusion camera with a faster,
more efficient quad-pixel sensor and Apple Camera Interface,
unlocking 4K120 fps video recording in Dolby Vision — the highest
resolution and frame-rate combination ever available on iPhone, and
a smartphone first. The quad-pixel sensor can read data 2x faster,
enabling zero shutter lag for 48MP ProRAW® or HEIF photos. A new
48MP Ultra Wide camera also features a quad-pixel sensor with
autofocus, so users can take higher-resolution 48MP ProRAW and HEIF
images when capturing uniquely framed, wider-angle shots or getting
close to their subjects with macro photography. The powerful 5x
Telephoto camera now comes on both iPhone 16 Pro and iPhone 16 Pro
Max, allowing users to catch the action from farther away, no
matter which model they choose. iPhone 16 Pro and iPhone 16 Pro Max
now take spatial photos in addition to videos to help users relive
memories with remarkable depth on Apple Vision Pro™.
Users can capture 4K120 fps in Slo-mo or Video mode, and adjust
the playback speed after capture in the Photos app, including a
quarter-speed playback, a new half-speed option for a dreamy
effect, and a fifth-speed option that corresponds to 24 fps. When
coupled with the new image signal processor (ISP) of A18 Pro, users
can do frame-by-frame cinema-quality color grading for 4K120 fps in
Dolby Vision. Users can also capture 4K120 fps ProRes® and Log
directly to an external storage device for efficient pro
workflows.
Both Pro models feature four new studio-quality mics that
preserve true-to-life recorded sounds, and video can now be
captured in Spatial Audio for immersive listening with AirPods®,
Apple Vision Pro, or a surround sound system. The iPhone 16 Pro
lineup also introduces creative new ways to edit video sound with
Audio Mix — allowing users to adjust their sound after capture to
focus on the voice of the person on camera, make it sound like the
video was recorded inside a professional studio, or position vocal
tracks in the front and environmental noises in surround sound.
With wind noise reduction, powerful machine learning (ML)
algorithms reduce unwanted noise for better audio quality.
Next-generation Photographic Styles help users express their
creativity and customize their photos by locally adjusting color,
highlights, and shadows in real time. Styles also have a deeper
understanding of skin undertones, so users can personalize how they
appear in photos. Unlike filters, which often use a
one-size-fits-all approach by adding a color to an entire scene,
adjustments are applied to specific colors of a selected style. A
wider set of styles offers more creative options for editing a
photo’s aesthetic, and styles can be further personalized with an
easy-to-use new control pad and intensity slider for simultaneous
adjustments across tone and color. These adjustments can be
rendered during live preview, applied after a photo is taken, or
even reversed later.
Apple Intelligence takes the pro camera system to a new level.
Coming later, Siri will be able to complete in-app requests and
take action across apps, like pulling up a specific shot from a
user’s Photos library and then applying an edit to the image in
Darkroom. Siri can also help users fully utilize the wide range of
photo and editing capabilities, such as asking how to adjust the
blur in the background of a photo.
Industry-Leading Performance and Power Efficiency
The new A18 Pro chip is designed with industry-leading compute
power to propel Apple Intelligence, ushering in a new era of pro
performance. Built with second-generation 3-nanometer technology
and featuring a new architecture with smaller, faster transistors,
A18 Pro delivers unprecedented efficiency. The new 16-core Neural
Engine is faster and more efficient than the previous generation,
powering remarkable on-device performance for Apple Intelligence. A
17 percent increase in total system memory bandwidth — the highest
ever in iPhone — enables faster experiences when using Writing
Tools and Image Playground, and helps deliver astounding graphics.
The bandwidth increase also benefits the 6-core GPU, which is up to
20 percent faster than the previous generation, driving graphics
rendering for Apple Intelligence and stunning visuals for gaming.
Hardware-accelerated ray tracing gets up to 2x faster for even more
realistic light sources and reflections, and Game Mode in iOS 18
unlocks more consistent frame rates while making AirPods, game
controllers, and other wireless accessories incredibly responsive.
A new 6-core CPU is the fastest in a smartphone, with two
performance cores and four efficiency cores that can run the same
workload as the previous generation 15 percent faster while using
20 percent less power. Next-generation ML accelerators are
optimized for Apple Intelligence, and save power by handling
high-efficiency, high-throughput, and low-latency computations on
the CPU without engaging the Neural Engine.
A18 Pro enables Always-On and ProMotion technologies for an
exceptional viewing experience on iPhone, as well as faster USB 3
speeds and ProRes video recording. A new ISP and video encoder
process 2x the amount of data for faster video encoding and pro
workflows.
Expanded Safety and Communication Capabilities
The iPhone 16 Pro lineup features innovative ways to stay
connected and provides enhanced safety capabilities for peace of
mind. Powered by the same groundbreaking technology as Emergency
SOS via satellite, users are able to connect to the nearest
satellite to send and receive texts, emoji, and Tapbacks over
iMessage® and SMS while outside cellular and Wi-Fi coverage.2
Messages via satellite in iOS 18 are end-to-end encrypted. Also new
with iOS 18, Emergency SOS Live Video allows users to share a live
video feed or photos with participating emergency dispatchers
during an emergency call.3 Later this fall, Roadside Assistance via
satellite — which connects users to a roadside assistance provider
if they have car trouble while off the grid — expands beyond the
U.S. to the U.K.
Better for the Environment
iPhone 16 Pro and iPhone 16 Pro Max are designed with the
environment in mind. As part of Apple 2030, the company’s ambitious
goal to be carbon neutral across its entire carbon footprint by the
end of this decade, Apple is prioritizing renewable electricity in
manufacturing, and investing in wind and solar projects around the
world to address the electricity used to charge all Apple products,
including the iPhone 16 lineup. Today, all Apple facilities run on
100 percent renewable electricity — including the data centers that
power Apple Intelligence.
To achieve Apple 2030, the company is also designing products
with recycled and renewable materials. iPhone 16 Pro and iPhone 16
Pro Max feature more than 25 percent recycled content overall,
including 100 percent recycled aluminum in the internal structural
frame and 80 percent or more recycled steel across multiple
components. The battery is made with 100 percent recycled cobalt
and — in a first for iPhone — over 95 percent recycled lithium.4
The iPhone 16 Pro lineup also meets Apple’s high standards for
energy efficiency, and is free of mercury and PVC. The packaging is
entirely fiber-based, bringing Apple closer to its goal of removing
plastic from its packaging by next year.
Pricing and Availability
- iPhone 16 Pro and iPhone 16 Pro Max will be available in black
titanium, natural titanium, white titanium, and desert titanium, in
128GB, 256GB, 512GB, and 1TB storage capacities. iPhone 16 Pro
starts at $999 (U.S.) or $41.62 (U.S.) per month, and
iPhone 16 Pro Max starts at $1,199 (U.S.) or $49.95
(U.S.) per month.5
- Apple offers great ways to save and upgrade to the latest
iPhone. Customers can get $180 (U.S.) to $650 (U.S.)
in credit when they trade in iPhone 12 or higher, or up to
$1,000 (U.S.) in credits to put toward an iPhone 16 Pro with
a carrier offer. Customers can take advantage of these offers by
visiting the Apple Store® online or an Apple Store location. For
carrier offer eligibility requirements and more details, see
apple.com/shop/buy-iphone/carrier-offers. To see what their device
is worth and for trade-in terms and conditions, customers can visit
apple.com/shop/trade-in.
- Customers in more than 58 countries and regions, including
Australia, Canada, China, France, Germany, India, Japan, Malaysia,
Mexico, South Korea, Türkiye, the UAE, the U.K., and the U.S., will
be able to pre-order iPhone 16 Pro and iPhone 16 Pro Max beginning
at 5 a.m. PDT this Friday, September 13, with availability
beginning Friday, September 20.
- iPhone 16 Pro and iPhone 16 Pro Max will be available in Macao,
Vietnam, and 19 other countries and regions beginning Friday,
September 27.
- iOS 18 will be available as a free software update on Monday,
September 16.
- Apple Intelligence will be available as a free software update.
The first set of Apple Intelligence features will be available in
beta next month as part of iOS 18.1, iPadOS® 18.1, and macOS®
Sequoia 15.1, with more features rolling out in the months to come.
It will be available on iPhone 16, iPhone 16 Plus, iPhone 16 Pro,
iPhone 16 Pro Max, iPhone 15 Pro, iPhone 15 Pro Max, and iPad® and
Mac® with M1 and later, with device and Siri language set to U.S.
English. Additional languages and platforms are coming over the
course of the next year. Later this year, Apple Intelligence will
add support for localized English in Australia, Canada, New
Zealand, South Africa, and the U.K. In the coming year, Apple
Intelligence will expand to more languages, including Chinese,
French, Japanese, and Spanish.
- In addition to an iPhone 16 Pro and iPhone 16 Pro Max Clear
Case, available for $49 (U.S.), a Silicone Case with
MagSafe® will be available for $49 (U.S.) in black, denim,
fuchsia, lake green, plum, star fruit, stone gray, and ultramarine.
Apple cases for the iPhone 16 lineup work seamlessly with Camera
Control, featuring a sapphire crystal coupled to a conductive layer
that communicates finger movements to the Camera Control. FineWoven
Wallet with MagSafe will be available for $59 (U.S.) in
black, blackberry, dark green, and deep blue.
- A new MagSafe Charger enables faster wireless charging up to
25W, is Qi2 certified, and is available in a 1-meter length for
$39 (U.S.) or a 2-meter length for $49 (U.S.).
- AppleCare+® for iPhone provides unparalleled service and
support. This includes unlimited incidents of accidental damage,
battery service coverage, and 24/7 support from the people who know
iPhone best.
- iCloud+® plans start at 50GB for $0.99 (U.S.) per month
and offer up to 12TB for $59.99 (U.S.) per month, providing
additional storage to keep files, photos, videos, and more safe in
the cloud, accessible across devices, and easy to share with
others. iCloud+ also gives access to premium features, including
Private Relay, Hide My Email, Custom Email Domains, and HomeKit®
Secure Video support.
- Customers who purchase iPhone 16 Pro and iPhone 16 Pro Max will
receive three free months of Apple Music®, Apple Arcade®, and Apple
Fitness+℠ with a new subscription.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple
Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS,
watchOS, visionOS, and tvOS — provide seamless experiences across
all Apple devices and empower people with breakthrough services
including the App Store, Apple Music, Apple Pay, iCloud, and Apple
TV+. Apple’s more than 150,000 employees are dedicated to making
the best products on earth and to leaving the world better than we
found it.
- The display has rounded corners that follow a beautiful curved
design, and these corners are within a standard rectangle. When
measured as a standard rectangular shape, the screen is 6.27 inches
(iPhone 16 Pro) or 6.85 inches (iPhone 16 Pro Max) diagonally.
Actual viewable area is less.
- Apple’s satellite features are included for free for two years
starting at the time of activation of a new iPhone 14 or later. For
Emergency SOS via satellite availability, visit
support.apple.com/en-us/HT213426. Messages via satellite will be
available in the U.S. and Canada in iOS 18. SMS availability will
depend on carrier. Carrier fees may apply. Users should check with
their carrier for details. Roadside Assistance via satellite is
currently available in the U.S. with AAA and Verizon Roadside
Assistance, and is launching in the U.K. with Green Flag this fall.
Participating roadside assistance providers may charge for
services, and iPhone users who are not members can take advantage
of their roadside assistance services on a pay-per-use basis.
Apple’s satellite services were designed for use in open spaces
with a clear line of sight to the sky. Performance may be impacted
by obstructions such as trees or surrounding buildings.
- Emergency SOS Live Video will be available in the U.S. in iOS
18.
- All cobalt and lithium references are on a mass balance
allocation.
- 128GB storage capacity is available on iPhone 16 Pro.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or email Apple’s Media Helpline at
media.help@apple.com.
© 2024 Apple Inc. All rights reserved. Apple, the Apple logo,
iPhone, Apple Intelligence, Siri, Genmoji, Super Retina XDR,
ProMotion, Ceramic Shield, ProRAW, Apple Vision Pro, ProRes,
AirPods, iMessage, Apple Store, iPadOS, macOS, iPad, Mac, MagSafe,
Apple Care+, iCloud+, HomeKit, Apple Music, Apple Arcade, and Apple
Fitness+ are trademarks of Apple. Other company and product names
may be trademarks of their respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240909809033/en/
Renee Felton Apple rfelton@apple.com
Alex Kirschner Apple alexkirschner@apple.com
Apple (NASDAQ:AAPL)
Historical Stock Chart
Von Sep 2024 bis Okt 2024
Apple (NASDAQ:AAPL)
Historical Stock Chart
Von Okt 2023 bis Okt 2024