RNS Number:3765N
Sun 3C Media PLC
06 December 2006

                       Notification of Directors Interest

Sun 3C Media Plc ("Sun 3C" or "Company") has been notified that Dr Bruno Wu,
Chairman of the Company, through Sun Media Investment Holdings Limited ("SMIH"),
a company controlled by him, has today acquired 12,300,000 ordinary shares of
Euro0.01 each in the Company ("Ordinary Shares") at a price of 15 pence per share
from a single shareholder and has also acquired 17,500,000 preference shares of
Euro0.01 each in the Company ("Preference Shares").

As a result of this purchase, SMIH is interested in 77,163,764 Ordinary Shares,
representing 20.0 per cent. of the issued ordinary share capital of the Company
and 17,500,000 Preference Shares, representing 23.3 per cent. of the preference
share capital of the Company.  Dr Wu is interested in an aggregate 260,775,030
Ordinary Shares representing 67.7 per cent. of the issued ordinary share capital
of the Company and an aggregate 17,500,000 Preference Shares, representing 23.3
per cent. of the preference share capital of the Company.  Upon completion of
the acquisition of the China Business Post assets announced on 1 December 2006
("CBP Acquisition"), Dr Wu's interest in Ordinary Shares will increase to an
aggregate 287,175,030 Ordinary Shares, representing 69.8 per cent. of the then
issued ordinary share capital of the Company, assuming no other issues of shares
in the intervening period.  SMIH's interest will not change upon completion of
the CBP Acquisition.




                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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