CE Mark for Advance
30 April 2004 - 9:01AM
UK Regulatory
RNS Number:1754Y
Medisys PLC
30 April 2004
Embargoed until 0700 30 April 2004
Medisys PLC
("Medisys" or "the Group")
Advance Micro-draw to be CE marked in Europe
Medisys announces that it has received notification allowing application of the
CE mark to the Advance Micro-draw blood glucose monitoring product which will
permit marketing of the product within the European Union.
The Group is currently actively marketing the Advance Micro-draw product in the
mail-order segment in the United States. Receipt of the CE mark will enable the
Group to also promote the product in Europe. Strategic partnership
opportunities with suitable potential European marketing partners are currently
being explored with a view to maximising market penetration of the product.
The Advance Micro-draw product combines the Group's proprietary biosensor
platform with the latest capillary fill technology. The Advance Micro-draw
testing strip uses an end-fill, capillary action sensor that enables highly
accurate measurements to be taken by a patient with diabetes, using an extremely
small blood sample size. In addition, the capillary action draws the sample
into the biosensor thereby facilitating easier blood sample application for the
patient. The combination of these features is more convenient and potentially
less painful. Advance Micro-draw is comparable with the leading edge
technologies offered in the market today and is designed to be highly cost
competitive with such systems.
David Conn, Chief Executive Officer commented: "Award of the CE mark for our
Advance Micro-draw product allows us to implement our strategy of entering the
European market in partnership with a suitable marketing partner. Advance
Micro-draw is a highly cost competitive product with an excellent feature set
and we believe it will be an attractive new entrant in this important and
growing market. "
- Ends -
Enquiries:
Medisys PLC 020 7563 5200
Michael Barry, Chief Financial Officer
Weber Shandwick Square Mile 020 7067 0700
Kevin Smith/Susanne Walker
This information is provided by RNS
The company news service from the London Stock Exchange
END
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