OSLO, Norway, Feb. 2, 2022 /PRNewswire/ -- LINK Mobility
(LINK) has been recognized for its industry-leading innovation that
enables global brands to more directly connect and engage with
their customers. The Oslo-based
technology company has been awarded Juniper Research's "Best RCS
Provider" Platinum title in the Telco Innovation category of the
2022 Future Digital Awards.
The Juniper Future Digital Awards recognize organizations that
have made outstanding contributions to their industry and are
positioned to make a significant impact. LINK rose above a record
number of competitors in this category because of its innovative
RCS Messaging product, which provides a leading proposition for
brands. RCS is the next generation of traditional native SMS
messaging on Android mobile devices, allowing brands to enhance
customer experiences with images, carousels, videos, maps, and
calls to action buttons all within the native messaging application
on the mobile handset.
LINK is currently working with several high-profile global
brands that are using RCS for both promotional and transactional
messaging. These messaging needs include promotional
marketing, showcasing product catalogs with personalized shopping
assistance, presenting new products, and making appointments or
confirming orders and deliveries. LINK's customers have experienced
+400% increases in open rates, engagement scores, and click-through
rates using RCS in comparison to the same campaigns on other
channels.
LINK's single RCS API and integrated SaaS solutions cover
Marketing Campaign Automation, Customer Care, and advanced Natural
Language Processing (NLP)/Artificial Intelligence (AI) chatbots.
LINK is the partner of choice for several mobile network operators
and has direct access with over 80 operators globally, helping to
define the business models and increase adoption by some of the
world's leading brands.
"I am delighted that we have been recognized by Juniper for our
RCS Messaging Product as it is an important component of our
Communication Platform as a Service (CPaaS) offering. Our dedicated
teams in local offices are committed in 2022 to helping even more
brands facilitate conversations through outbound campaigns and
customer-initiated messages." – Guillaume
van Gaver, CEO for LINK Mobility Group
On receiving the Platinum award, Head of Analytics &
Forecasting from Juniper Research, commented "LINK Mobility has
shown they are a leader in providing RCS messaging services to
enterprises wishing to capitalize on the growing rise of
omnichannel communication. As this trend rises, LINK is
well-positioned to capitalize on this trend by serving clients
across a wide base of industries via its CPaaS solutions, and we
believe the company will be at the forefront of messaging
innovation over the next few years" – Sam
Barker, Head of Analytics & Forecasting at Juniper
Research
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