Oakley Footwear to Appear in New 'Terminator' Film
20 Mai 2009 - 5:34PM
PR Newswire (US)
'Terminator Salvation' Showcases Boot Developed for U.S. Elite
Special Forces FOOTHILL RANCH, Calif., May 20 /PRNewswire/ --
Oakley, Inc. today announced that its S.I. Assault Boot(TM) will be
appearing in "Terminator Salvation," the highly anticipated fourth
installment of the blockbuster "Terminator" film franchise. The
civilian version of combat gear developed for the U.S. Elite
Special Forces, Oakley's S.I. Assault Boot is worn by the character
John Connor. (Photo:
http://www.newscom.com/cgi-bin/prnh/20090520/LA20051-a) (Photo:
http://www.newscom.com/cgi-bin/prnh/20090520/LA20051-b) (Logo:
http://www.newscom.com/cgi-bin/prnh/20080828/LATH022LOGO) "We
poured every bit of technology we could into the S.I. Assault Boot
because we made it for those whose lives depend on their gear,"
said Colin Baden, president of Oakley. "You won't see its
durability or comfort on the big screen because film is about
visual style. When the filmmakers chose our boot for the new
installment of the famed 'Terminator' franchise, they honored the
designers who took all that technology and shaped it with the art
and authenticity of an Oakley original," Baden concluded. Oakley
will be presenting promotional tie-ins to the movie, which opens
nationwide on Thursday, May 21st. Oakley Stores throughout the U.S.
and at select locations in Canada will provide two complimentary
movie passes to the film with purchases of $175 or more, while
supplies last. The Oakley S.I. Assault Boot is a street version of
gear developed specifically for the U.S. Elite Special Forces. A
lightweight, athletically inspired design, it combines supple
full-grain leather with a moisture-wicking liner and prime urethane
shock absorption. Engineered with directional lug geometry, the
advanced polymer tread maintains wet/dry traction on smooth and
rough terrain. Oakley developed the boot with special attention
paid to load bearing stability, long-haul durability and the
comfort of an optimized anatomical fit. A jump-ready design, the
S.I. Assault Boot features an over-the-ankle boot shaft, an
abrasion resistant toecap, and a gusseted tongue to prevent entry
of water and debris. "Terminator Salvation" is set in
post-apocalyptic 2018 where John Connor (Christian Bale) is the man
fated to lead the human resistance against Skynet and its army of
Terminators. But the future that Connor was raised to believe in is
altered in part by the appearance of a stranger named Marcus Wright
(Sam Worthington). Connor must now decide whether Marcus can be
trusted. But as Skynet adapts new strategies to end the Resistance
forever, Connor and Marcus must find common ground to take a stand
against the onslaught -- to infiltrate Skynet and meet the enemy
head-on. The fourth installment in the blockbuster "Terminator"
film franchise, "Terminator Salvation" is a presentation of The
Halcyon Company. McG directed the film from a screenplay by John
Brancato & Michael Ferris. "Terminator Salvation" was produced
by Moritz Borman, Jeffrey Silver, Victor Kubicek and Derek
Anderson. Peter D. Graves, Dan Lin, Jeanne Allgood, Joel B.
Michaels, Mario F. Kassar and Andrew G. Vajna served as executive
producers. The film stars Christian Bale, Sam Worthington, Anton
Yelchin, Moon Bloodgood, Bryce Dallas Howard, Common, Jane
Alexander and Helena Bonham Carter. "Terminator Salvation" is being
distributed domestically by Warner Bros. Pictures. Columbia
Pictures is distributing the film in most international territories
(excluding South Korea and select Middle East territories). The
film is rated PG-13 for intense sequences of sci-fi violence and
action, and language. Visit Oakley.com for more information on the
company's lifestyle and sport performance innovations. About
Oakley, Inc. Established in 1975 and headquartered in Southern
California, Oakley is one of the leading sports brands in the
world. The holder of over 600 patents, Oakley is continually
seeking problems, solving them with inventions and wrapping those
inventions in art. This philosophy has made Oakley one of the most
iconic and inimitable brands on the market. Oakley is famed for its
insuperable lens technologies such as High Definition Optics(R)
(HDO(R)) which it incorporates into all of its sun and prescription
eyewear as well as goggles. Oakley has extended its leadership
position as the world's leading sports eyewear brand into their
apparel, footwear and accessories collections. Laser focused on the
consumer, Oakley has both Men's and Women's product lines which
target the Sports Performance, Active and Lifestyle consumers.
Oakley is a subsidiary of Luxottica Group (NYSE: LUX; MTA: LUX).
Additional information is available at http://www.oakley.com/.
http://www.newscom.com/cgi-bin/prnh/20080828/LATH022LOGO
http://www.newscom.com/cgi-bin/prnh/20090520/LA20051-a
http://photoarchive.ap.org/ DATASOURCE: Oakley, Inc. CONTACT: Diane
Thibert, +1-949-672-6888, , or Alyssa Gross, +1-949-829-6291, ,
both of Oakley, Inc. Web Site: http://www.oakley.com/
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