Kowabunga!® Announces Dates for Beta Release of Advertising Platform, Name Change and New Website
24 Juli 2009 - 4:49PM
Business Wire
KOWABUNGA! INC. (NYSE Amex: KOW), a leading provider of
performance-based advertising and technology solutions, announced
today that it will be launching a beta version of the Inuvo
Platform on August 10, 2009. This initial launch is a complete
re-engineering of the MyAp affiliate marketing solution that
currently serves hundreds of advertising customers and thousands of
publishers. The company has addressed feature/scale requests from
clients and tackled a number of industry challenges that should
provide differentiation in the marketplace.
In conjunction with this product launch and effective close of
business on July 30, 2009, the company’s name will change to Inuvo,
Inc. and the trading symbol for its common stock, which trades on
the NYSE Amex, will be INUV. The stock will trade under the new
name and symbol on July 31, 2009.
“This product launch signals our renewed focus on innovation in
online advertising and is an important step forward for this
organization and the industry,” said Richard K. Howe, the company’s
Chief Executive Officer. “Our vision for this platform will
ultimately include all of the intellectual property acquired
through several acquisitions across both the search and affiliate
markets. The Inuvo Platform is designed as a framework that
ultimately will allow the global development community the
opportunity to build around the core, adding interfaces, widgets
and applications that will benefit both advertiser and publisher
alike.”
In this beta release, advertiser and publisher clients will have
access to a self-serve console accessible via the company’s new
website, www.inuvo.com, which will also be launched on August 10,
2009. Advertisers will be able to easily manage performance-based
marketing campaigns and publishers will benefit from an improved
dashboard and reporting environment.
The company’s new CUSIP number will be 46122 W 10 5. There will
be no mandatory exchange of stock certificates. Following the name
change, the share certificates which reflect the company’s prior
name will continue to be valid. Certificates reflecting the new
corporate name will be issued in due course as old share
certificates are tendered for exchange or transfer to the company’s
transfer agent, Colonial Stock Transfer Company, Inc., 66 Exchange
Place, Suite 100, Salt Lake City, UT 84111, telephone
801-355-5740.
The company will continue to operate two business segments,
Direct and Exchange. The Direct segment will contain all of the
company’s direct marketing and lead generation assets. The Exchange
segment comprises all the company’s technology, data and analytics
which power the online marketplaces the company serves.
“To coincide with these changes and the launch of the Inuvo
Platform, we have decided to adopt the Inuvo brand as the flagship
for the entire company. Inuvo {in – new – vo} is a play on the
words innovate and nouveau, both core to our product and brand
philosophy. This brand better reflects our vision to transform the
online pay-for-performance marketplace,” said Howe.
About Kowabunga!®, Inc.
Kowabunga is a leading provider of performance-based advertising
and technology solutions. The company operates two businesses, a
Direct Marketing business and an Advertising Exchange business. For
more information, visit www.kowabunga.com.
Cautionary Note Regarding Forward-Looking Statements
Certain statements in this document and elsewhere by Kowabunga
are "forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. Such information
includes, without limitation, the business outlook, assessment of
market conditions, anticipated financial and operating results,
strategies, future plans, contingencies and contemplated
transactions of the company. Such forward-looking statements are
not guarantees of future performance and are subject to known and
unknown risks, uncertainties and other factors which may cause or
contribute to actual results of company operations, or the
performance or achievements of the company or industry results, to
differ materially from those expressed, or implied by the
forward-looking statements. In addition to any such risks,
uncertainties and other factors discussed elsewhere herein, risks,
uncertainties and other factors that could cause or contribute to
actual results differing materially from those expressed or implied
for the forward-looking statements include, but are not limited to
fluctuations in demand; changes to economic growth in the U.S.
economy; government policies and regulations, including, but not
limited to those affecting the Internet. Kowabunga undertakes no
obligation to publicly update any forward-looking statements,
whether as a result of new information, future events or otherwise.
Actual results, performance or achievements could differ materially
from those anticipated in such forward-looking statements as a
result of certain factors, including those set forth in Kowabunga's
filings with the Securities and Exchange Commission.
For more information about Inuvo or the Inuvo Platform, please
visit www.inuvo.com.
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