Aleafia Health Launches Everyday Cannabis Brand Divvy
07 April 2021 - 1:30PM
Aleafia Health Inc. (TSX: AH, OTC: ALEAF) (“Aleafia Health” or the
“Company”) is pleased to announce the launch of its everyday
cannabis brand Divvy, tailored to frequent cannabis consumers who
are both price and quality conscious.
A photo accompanying this announcement is available
at: https://www.globenewswire.com/NewsRoom/AttachmentNg/a795ef64-5162-43e6-b724-616600fd87d4
“Led by our experienced growers, Aleafia Health has developed a
long track record of cultivating high quality cannabis. But it’s
only now through our expanded production footprint that we are
producing quality dried flower at scale,” said Aleafia Health CEO
Geoffrey Benic. “We continue our entrance into the adult-use market
in a meaningful way with our Sunday Market brand family, targeting
our key competitive advantages. With Divvy, the proposition for
frequent cannabis consumers is based on quality, price point, and a
product that is environmentally sustainable, both in its
cultivation and packaging.”
Divvy launches in adult-use markets with five new dried flower
and pre-roll SKUs, including three different 12 x 0.35g pre-roll
multipacks which feature premium, reusable tin packaging.
Throughout 2021, the Company expects to add to the Divvy portfolio
with larger quantity line extensions, new cultivars, and new,
non-flower formats. The new brand portfolio benefits from Aleafia
Health’s low-cost cannabis cultivation advantage.
Together, pre-rolls and dried flower represented 70 per cent of
total legal cannabis sales during the three months ended December
31, 2020, according to data from the Ontario Cannabis Store.
Shipments of Divvy products have been completed to provincial
adult-use wholesalers. Divvy is the second new brand launched under
the Sunday Market brand family, each targeting a specific consumer
segment and featuring its own roster of cannabis products.
For Investor & Media Relations:
Nicholas Bergamini, VP Investor
Relations1-833-879-2533IR@AleafiaHealth.comLEARN MORE:
www.AleafiaHealth.com
About Aleafia Health:
Aleafia Health is a vertically integrated and federally licensed
Canadian cannabis company offering cannabis health and wellness
services and products in Canada and with sales and operations in
Australia and Germany. The Company operates medical clinics,
education centres and production facilities for the production and
sale of cannabis.
Aleafia Health owns four significant licensed cannabis
production facilities, including the first large-scale, legal
outdoor cultivation facility in Canadian history. The Company
produces a diverse portfolio of commercially proven, high-margin
derivative products including oils, capsules, edibles, sublingual
strips, and vapes. Aleafia Health operates the largest national
network of medical cannabis clinics and education centres staffed
by MDs, nurse practitioners and educators and operates
internationally in three continents.
Forward Looking Information
This news release contains forward-looking information within
the meaning of applicable Canadian and United States securities
laws. Often, but not always, forward-looking information can be
identified by the use of words such as “plans”, “expects”,
“estimates”, “intends”, “anticipates”, or “believes” or variations
of such words and phrases or state that certain actions, events or
results “may”, “could”, “would”, “might” or “will” be taken, occur
or be achieved. Forward-looking information involves known and
unknown risks, uncertainties and other factors which may cause the
actual results, performance or achievements of the Company or its
subsidiaries to be materially different from any future results,
performance or achievements expressed or implied by the
forward-looking information contained in this news release. Risks,
uncertainties and other factors involved with forward-looking
information could cause actual events, results, performance,
prospects and opportunities to differ materially from those
expressed or implied by such forward-looking information, including
risks contained in the Company’s annual information form filed with
Canadian securities regulators available on the Company’s SEDAR
profile at www.sedar.com. Although the Company believes that the
assumptions and factors used in preparing the forward-looking
information in this news release are reasonable, undue reliance
should not be placed on such information and no assurance can be
given that such events will occur in the disclosed time frames or
at all. The forward-looking information included in this news
release are made as of the date of this news release and the
Company does not undertake any obligation to publicly update such
forward-looking information to reflect new information, subsequent
events or otherwise unless required by applicable securities
legislation.
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