DENVER, May 15, 2020 /PRNewswire/ -- M.D.C.
Holdings, Inc. (NYSE: MDC), parent company to the Richmond
American Homes companies across the country, has found success
during the pandemic working with homebuyers to contract on a new
home virtually. The national homebuilder recently achieved a new
milestone: 1,000 virtual sales appointments.
For Richmond American, that means conducting many one-on-one
virtual home tours. Social distancing has made this a popular
option, as a sales associate can virtually walk customers through
the model homes, answer questions and even show fixture and finish
selections—with the customer conveniently using a smart phone or
other device. The conversation is still personalized, but
homebuyers are learning about floor plans, homesites and community
features from the comfort of their sofas, while adhering to
stay-at-home guidelines in place in many regions.
"We're bringing the home search and contracting experiences to
life virtually, and customers are really embracing the new
process," said Todd Baker, Sr.
Division President of Richmond American Homes of Colorado, Inc. While in-person appointments
are available in many places, Mr. Baker charged his team to make
the virtual homebuying experience as similar as possible to the
in-person one. Many sales associates are setting up photo albums
for customers. When a homebuyer wants to know what the walk-in
shower looks like up close, has a question about furniture
placement, or wants photos of the clubhouse and pool, sales
associates are taking snapshots and approximate measurements.
"Many people have leases running out or are planning for life on
the other side of the pandemic. The American Dream is still alive
and we're making the adjustments that need to be made to
accommodate homebuyers during this time," said Mr. Baker.
From finding a floor plan to signing the contract, sales
associates are standing by to facilitate the homebuying process
virtually. To learn more about this process, homebuyers are
encouraged to visit RichmondAmerican.com/Virtual or to
speak directly with a local expert and schedule a virtual
walkthrough, call 877.903.0599.
About M.D.C. Holdings, Inc.
Operating under the name Richmond American Homes, MDC's
homebuilding subsidiaries have built more than 210,000 homes since
1977. Among the nation's largest homebuilders, MDC's subsidiary
companies have operations in Arizona, California, Colorado, Florida, Maryland, Nevada, Oregon, Utah,
Virginia and Washington. Mortgage lending, plus insurance
and title services are offered by the following MDC subsidiaries,
respectively: HomeAmerican Mortgage Corporation, American Home
Insurance Agency, Inc. and American Home Title and Escrow Company.
M.D.C. Holdings, Inc. is traded on the New York Stock Exchange
under the symbol "MDC." For more information, visit
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SOURCE M.D.C. Holdings, Inc.