CHARLESTON, S.C., Oct. 15, 2019 /PRNewswire/ -- Benefitfocus, Inc.
(NASDAQ: BNFT), a leading cloud-based consumer benefits platform
and services provider, announced applications are open for the
company's next supplier cohort within InnovationPlace.
InnovationPlace, the company's program for potential partner
startups, is designed to accelerate the availability of products or
services of innovative companies who share the company's goal to
improve consumer well-being.
"We are moving to the next phase in our execution of
InnovationPlace and are laser-focused on finding innovative
suppliers to drive the next generation of benefit offerings," said
Ray August, President and CEO of
Benefitfocus. "The benefits industry has a tremendous obligation
and exciting opportunity to provide personalized benefits that meet
consumers' needs across all aspects of their life. With more than
25 million Americans on our platform, a history of innovation and
the industry's largest connected ecosystem, Benefitfocus is
uniquely positioned to support early-stage companies who share our
vision to change the game in consumer benefits."
The InnovationPlace cohort
Startups are invited to
apply to the 15-week program, which begins December 10 and concludes at the company's annual
ecosystem conference, One Place, in
March. Throughout the course of the program, founders and their
teams will be provided the opportunity to work with Benefitfocus
subject matter experts with the goal of successfully launching
their offering on BenefitsPlace, the company's market-leading
benefits platform serving millions of consumers across the United States, and beyond.
Companies eligible to apply include startups developing
offerings that are designed to protect consumers' health, finances,
property and general well-being. Eligible companies must also have
seed or Series A level funding, giving them the ability to grow
their business and prepare for sales at scale on the BenefitsPlace
platform. Preference will be given to teams willing to work within
company provided spaces in the company's headquarters on
Daniel Island, Charleston, SC.
Proven success with InnovationPlace
The first startup
to successfully launch through InnovationPlace is Natalist, a
consumer-centric company focused on women's health and fertility.
Led by founder Halle Tecco and a
diverse contributing team including scientists, doctors and moms,
Natalist's marquee product is the "Get Pregnant Bundle," which
includes the essentials needed to help jump-start the TTC (trying
to conceive) journey with evidence-based products delivered to the
customer's door. Benefitfocus began offering Natalist as a benefit
for our associates during this Fall's open enrollment. Natalist is
expected to be available to all customers of BenefitsPlace later
this year.
"Working with Benefitfocus and InnovationPlace has really helped
accelerate our entry into the employer market," said Halle Tecco, Founder and CEO of Natalist. "The
support we have received from the company has been instrumental to
our success, from roundtables with associates who served as a
sounding board as we developed our offering, to interaction with
potential customers who provided valuable feedback and helped
refine our messaging for the BenefitsPlace marketplace. No one
offers the level of support and exposure that we've received from
Benefitfocus."
How to participate
Applications are due October 31 by close of business. Finalists will
be invited for further discussion and those selected to participate
in the cohort will be notified by mid-November. The program begins
with a required onsite kickoff from December
10-13 at the company's headquarters and culminates in
conjunction with One Place,
March 17-19 in Charleston, SC.
Teams who successfully complete the program and meet the
requirements of BenefitsPlace will be invited to attend
One Place and engage with more than
1,000 leaders in the benefits community, when they will also have
the opportunity to present their offering to a targeted group of
brokers and potential customers. A curated group of investors will
also be invited to attend One Place
for an investor showcase featuring those startups that successfully
complete the program.
To apply to the cohort and learn more about InnovationPlace, go
to https://www.benefitfocus.com/innovationplace.
Connect with Benefitfocus
Like Benefitfocus on
Facebook: https://www.facebook.com/Benefitfocus
Follow @benefitfocus on Twitter
Follow Benefitfocus on LinkedIn
Follow Benefitfocus on Instagram
About Benefitfocus
Benefitfocus (NASDAQ: BNFT) unifies
the entire U.S. benefits industry on a single technology platform
to protect consumers' health, wealth, property and lifestyle. Our
powerful cloud-based software, data-driven insights and
thoughtfully-designed services, enable employers, insurance
brokers, carriers and suppliers to simplify the complexity of
benefits administration and deliver a world-class benefits
experience. Learn more at www.benefitfocus.com, LinkedIn and
Twitter.
Safe Harbor Statement
Except for historical
information, all of the statements, expectations, and assumptions
contained in this press release are forward-looking statements.
Actual results or performance might differ materially from those
explicit or implicit in the forward-looking statements. Important
factors that could cause actual results to differ materially
include: the need to innovate and provide useful products and
services; the immature and volatile nature of the market for our
products and services; our ability to compete effectively;
management of growth; our ability to maintain our culture and
recruit and retain qualified personnel; risks related to changing
healthcare and other applicable regulations; privacy; security and
other risks associated with our business; and the other risk
factors set forth from time to time in our SEC filings, copies of
which are available free of charge within the Investor Relations
section of the Benefitfocus website at
http://investor.benefitfocus.com/sec-filings or upon request from
our investor relations department. Benefitfocus assumes no
obligation and does not intend to update these forward-looking
statements, except as required by law.
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SOURCE Benefitfocus, Inc.