WHITE PLAINS, N.Y.,
March 21, 2017
/PRNewswire-USNewswire/ --The March of Dimes longest-standing and
top overall corporate partner, Kmart, celebrates its
34th year of commitment to healthy babies by launching
its in-store fundraising campaign, slated for March 19 – June 17.
The campaign coincides with the March of Dimes signature
fundraiser, March for Babies, which takes place in nearly 500
communities nationwide this spring.
This year's fundraising efforts are being led by Kelly Cook, chief marketing officer for Kmart
and mother of triplets born five weeks premature. "As the mother of
children who were born too soon and needed help, I'm grateful for
the work of the March of Dimes," said Ms. Cook. "But Kmart's Shop
Your Way members, customers and associates are the real heroes for
babies. Each year they remain dedicated to our fundraising efforts
by supporting the March of Dimes coast-to-coast."
Kmart's annual fundraising campaigns have raised more than
$140 million in support of the March
of Dimes work over the past 33 years - more than any other
corporation in the foundation's history. In addition to raising
funds in store and online, Kmart also sells a collectible puppy
figurine, of which a portion of those sold is donated back to the
March of Dimes.
"Kmart's efforts and unwavering commitment have helped to
advance the critical work being done by the March of Dimes to
improve the health of all babies," says Stacey D. Stewart, president of the March of
Dimes. "Their efforts have played a major role in the discovery of
breakthroughs, like surfactant therapy for preemies that have saved
the lives of countless children."
The funds raised by Kmart have benefited the March of Dimes by
helping the organization:
- Provide reliable and up-to-date information on healthy
pregnancy and newborn care;
- Advocate for better healthcare coverage for pregnant women and
babies;
- Fight for better newborn screening requirements in every
state;
- Further prevention efforts to support education and awareness
about Zika virus;
- Help more moms get access to prenatal care.
About Kmart
Kmart is making shopping fun again. The
retailer, a subsidiary of Sears Holdings Corporation (NASDAQ:
SHLD), is bringing back the iconic Bluelight Specials, hosting
Freebie Saturdays and in-store family events for its Shop Your Way
members and customers. Kmart offers customers thrilling deals and
amazing finds on quality products and exclusive brands including
Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. Kmart's
V.E.R.V. coast-to-coast mobile tour, will travel nationwide.
About March of Dimes
The March of Dimes is the
leading nonprofit organization for pregnancy and baby health. For
more than 75 years, moms and babies have benefited from March of
Dimes research, education, vaccines, and breakthroughs. For the
latest resources and health information, visit our websites
marchofdimes.org and nacersano.org. To participate in our annual
signature fundraising event, visit marchforbabies.org. If you
have been affected by prematurity or birth defects, visit our
shareyourstory.org community to find comfort and support. You
can also find us on Facebook or follow us
on Instagram and Twitter.
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visit:http://www.prnewswire.com/news-releases/kmart-kicks-off-2017-march-of-dimes-fundraising-campaign-300426494.html
SOURCE March of Dimes