REPLY: Reply’s Hybrid Work Research Confirms that “Hybrid work is not a passing trend”, as it Focuses on the Rapid Evolution of Technologies Designed to Support the New Ways of Working
22 November 2021 - 9:30AM
Business Wire
Increased productivity and advanced collaboration are only two
of the benefits the new hybrid work models bring and will soon be
the new normal in the business world. This is precisely the outcome
from the new Hybrid Work research carried with Reply’s Trend SONAR,
the proprietary trend detection and monitoring platform based on
Artificial Intelligence - with the support of PAC (Teknowlogy
Group).
The research estimated the main market trends using sector
studies and evidence collected from Reply customers. Data from two
different clusters of countries were then compared: the “Europe-5”
(Italy, Germany, France, the Netherlands, Belgium) and the “Big-5”
(USA, United Kingdom, Brazil, China, India). The aim was to
understand the maturity of the market after the spent year and a
half of pandemic life.
Companies that have accelerated their digital transformation
during the pandemic define the hybrid work model as popular,
effective and performing –the very reasons why there will be no
turning back.
Aside from a few limitations related to remote collaboration,
which technological innovation will increasingly be able to
minimise, the new normal does not provide for a full-time return to
physical workplaces as before, but rather for greater flexibility
and hybrid work paradigms. This approach is expected to
revolutionise office design, corporate culture and the overall
employee experience. This scenario will benefit employees with
better work-life balance and increase of work efficiency, as well
as companies: smaller office spaces, flexible working hours, hiring
of talent without the need for relocation.
As Filippo Rizzante, Reply CTO, mentions: “The digital world and
technology have reshaped the future of the employee experience.
Regardless of the specific working context, be it an office or a
factory, hybrid work will increasingly be characterised by the
support and collaboration of software or hardware based on
artificial intelligence. This will be facilitated by greater data
literacy and a propensity for digitisation which will not only be
the prerogative of developers, but will instead play a key role for
the entire workforce. The transition to remote and flexible working
models will, to a certain extent, become a permanent fixture and
the new corporate culture will have to welcome and embrace the
digital dimension as an integral part of daily work routines,
facilitating social connections and communication on site, as well
as remotely. What’s more, themes such as sustainability and
employee well-being will increasingly become an integral part of a
company’s DNA.”
To enable the hybrid work scenario, information must be
accessible in the cloud and seamless and instant
collaboration must be made possible through the adoption of
the right tools for each business and activity. At the
infrastructure level, cloud computing is not just an option, it is
becoming the standard that is driving hybrid architectures.
Spending on public and private cloud technologies already
represents more than half of the current global infrastructure
spending and this is expected to reach two thirds by 2024.
This acceleration and migration is also fuelling investments in
productivity tools that consist mostly of cloud-based and
intelligent technologies. Reply’s study highlights that among the
Europe-5 countries, this market is expected to reach €7.6 billion
by 2025. The push towards cloud computing will also drive the
market of the countries that make up the Big-5 cluster, which are
expected to reach a market of €36 billion.
Another trend highlighted by Reply’s research is the growth
of hyperautomation; another approach based on Artificial
Intelligence which extends the use of automation to value-added
activities. By 2025, nearly half of the largest global companies
are expected to support workers with smart technologies designed to
assist with complex interactions.
Cybersecurity is also one of the main enabling
technologies for hybrid work, precisely because one of the greatest
obstacles to this type of work is the potential vulnerability of
corporate networks. For this very reason, security is one of the
major investment areas in 2021 and it is not expected to be a
short-lived trend. It is estimated that by 2025 the market for
end-user device security, in other words security solutions for
PCs, smartphones, tablets and other corporate devices, will grow by
45% among the Big-5 countries and by 34% among the Europe-5
countries.
A strong focus on sustainability accompanies the Hybrid
Work model: Reply’s research shows that the workforce, and in
particular the new generations, search for companies that operate
with a solid purpose, that act in a responsible and sustainable
manner from an environmental point of view and that have the
courage to take a stand in social and cultural debates - with clear
and measurable corporate ESG standards. The well-being of the
workforce, mental health and quality of life are gaining more
relevance in the hybrid work environment, alongside physical
safety.
Hybrid work has become an essential factor in retaining
talent and when facing the great resignation phenomenon, with
almost half of under 35s who, according to global data, are
considering quitting their jobs if forced to return to the office
full time. As the business landscape continues to change,
organisations need to improve their existing capabilities and
provide access to distance learning platforms. It is estimated that
the Big-5’s spending on online learning platforms will increase by
48% by 2025 , reaching €16 billion, while among the Europe-5s this
value will reach €2 billion.
The full research can be downloaded here. This new research is
part of the Reply Market Research series, which includes the
research papers on “From Cloud to Edge”, “Industrial IoT: a reality check” e “Beyond
Digital Marketing”.
Reply Reply [MTA, STAR: REY, ISIN: IT0005282865]
specialises in the design and implementation of solutions based on
new communication channels and digital media. As a network of
highly specialised companies, Reply defines and develops business
models enabled by the new models of AI, big data, cloud computing,
digital media and the internet of things. Reply delivers
consulting, system integration and digital services to
organisations across the telecom and media; industry and services;
banking and insurance; and public sectors. www.reply.com
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