Is Football the Next Trend in Cryptoverse?
26 Januar 2022 - 9:09AM
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World-famous football clubs and superstars are making a grand
entrance to the crypto world by issuing fan tokens and releasing
unique NFT collections. The timing for this crossover couldn’t have
been more perfect. The pandemic widened the gap between fans and
sports clubs. It was challenging to develop activities to spur fan
engagement on a digital platform. Even the football clubs were in a
tough spot, albeit over 2.5 billion fans worldwide. To overcome
these challenges and delight fans with new experiences, clubs began
pursuing new ventures in the crypto space. Some of the wealthiest
football clubs in the world, including Barcelona, AC Milan,
Manchester City, and PSG, jumped on the crypto bandwagon and
launched a limited supply of fan tokens through blockchain
launchpads. Meanwhile, the superstars of these clubs went on to
make record sales in the NFT landscape. Football World Is Fully
Embracing the Crypto Paradigm With no platform enabling digital
fans to interact with their favourite football club or player
actively, they had only stayed spectators of the game for a long
time. But crypto tokens and blockchain promises to change that
forever. As crypto platforms remove entry barriers, any fan with
the internet can participate in club-related activities. In 2021,
NFTs were the most significant revelation that showed the world how
communities could grow and mutually benefit everyone. To bring that
same energy into the football world and introduce fans to NFTs,
projects are launching limited sets of digital collectables and
sports cards. Football players are releasing a series of NFT
collectables that highlight their best career moments in the same
breath. For example, Messi launched Messiverse in partnership with
a famous artist, Bosslogic, and Ethernity Chain. The super rare,
1/1 art piece called “The Golden One” sold for nearly 1.1 million
dollars. Projects like Sorare and Wrapped Strikers also witnessed
remarkable sales and attracted a whole new fan base into the NFT
world. To take fan engagement a step further, football clubs are
now issuing fan tokens and expanding fan offerings with voting
rights and membership perks like VIP stadium tours and signed
jerseys. This resonated well with the majority of football fan
bases. As a result, the value of these fan tokens rose quickly,
bringing the total market cap of fan tokens over $200 million.
Crypto Marketplaces Will Cater 99% of Football Fans Not in Stadiums
NFTs are here to stay, and so are fan tokens. So the key to
maximizing revenue opportunities and fan engagement for a football
club and fans is a digital football marketplace. A marketplace that
combines the best of both worlds and provides memorable fan
experiences is needed in this emerging football trend in the
cryptoverse. Projects such as First Eleven, SoRare and more capture
the essence of these moments perfectly, providing platforms for
football enthusiasts to buy unique NFTs and participate in IDOs.
This offers fans and the community a chance to be closer to the
clubs and sporting stars they love the most. Fan tokens that back
these projects also provide utility by introducing a series of
features such as staking. First Eleven’s ($F11) token serves to be
a perfect example with its upcoming NFT marketplace and staking
roadmaps in 2022. Several projects also allow fans to vote and
predict outcomes of games for club-curated rewards. It provides
unique features such as launchpads that provide liquidity from fans
for clubs to finance its activities to foundations such as the F11
foundation, impacting real-world issues. Can Football Drive
Mainstream Crypto Adoption? It is a positive sign for the whole
ecosystem, as non-crypto natives are now exposed to NFTs and
different marketplaces. However, the need to maintain a perfect
balance between sports and blockchain utility to provide fans with
what they want remains preliminary. So fan-first marketplaces like
First Eleven will be the primary drivers of mainstream crypto
adoption in the football world. To find out more, connect with F11
across social media and the web here: Website | Twitter | Facebook
| Instagram
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