Groupe SEB Strengthens Its Presence in Africa
21 Dezember 2021 - 8:00AM
Business Wire
Regulatory News:
Groupe SEB (Paris:SK) is pleased to announce that it has signed
an agreement with Preciber, a family- company in Morocco owned by
Mr. Mohammed Berrada and Precima, leading to the creation of the
joint venture Groupe SEB Maroc, which is 55% controlled by
Groupe SEB.
Founded in 1971, Precima, which Mr Berrada is a founder is
active in three main areas: the manufacture and distribution of
cooking appliances such as pressure cookers under the EXPRESS
brand, the manufacture and distribution of gas appliances, and the
marketing of water heaters and boilers.
Relying on a strong local partner such as Preciber will enable
Groupe SEB to accelerate the development of its sales in Morocco
and to make the most of the strong potential of this market.
In concrete terms, Groupe SEB Maroc will import and
distribute exclusively Groupe SEB products in Morocco (small
household appliances and cookware), as well as distribute
EXPRESS brand pressure cookers in modern distribution.
At the same time, Groupe SEB has invested via SEB Alliance in
the CathayAfricInvest Innovation fund to identify
start-ups active on the African continent in line with its
innovation policy. This fund is one of the largest of its kind in
Africa.
After the establishment of a joint venture in Egypt in 2018,
Groupe SEB thus confirms its desire to have a strong foothold in
Africa.
Next key dates - 2022
January 25 | after market closes
Provisional 2021 sales
February 25 | before market opens
2021 sales and results
April 28 | after market closes
Q1 2022 sales and financial data
May 10 | 3:00 pm (Paris time)
Annual General Meeting
July 21 | before market opens
H1 2022 sales and results
October 24 | after market closes
9-month 2022 sales and financial
data
Find us on www.groupeseb.com
World reference in small domestic equipment, Groupe SEB operates
with a unique portfolio of 31 top brands including Tefal, Seb,
Rowenta, Moulinex, Krups, Lagostina, All-Clad, WMF, Emsa, Supor,
marketed through multi-format retailing. Selling more than 360
million products a year, it deploys a long-term strategy focused on
innovation, international development, competitiveness and client
service. Present in over 150 countries, Groupe SEB generated sales
of €6.9 billion in 2020 and has more than 33,000 employees
worldwide.
SEB SA SEB SA - N° RCS 300 349 636 RCS LYON
– with a share capital of €55,337,770 – Intracommunity VAT:
FR 12300349636
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Phone: + 33 (0) 1 53 70 74 70
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