OnStar Reaches Three-Million-Subscribers Milestone
16 Dezember 2004 - 7:00PM
PR Newswire (US)
OnStar Reaches Three-Million-Subscribers Milestone Launch of New
Command Center Will Better Serve Growing Subscriber Base DETROIT,
Dec. 16 /PRNewswire/ -- OnStar by GM announced today that it has
reached the three-million-subscribers milestone, further validating
GM's commitment to OnStar's viable, growing business model that
emphasizes safety, security and peace of mind for its subscribers.
OnStar, the nation's leading provider of in-vehicle safety,
security and communications services using the Global Positioning
Satellite System (GPS) and wireless technology, today also unveiled
its newly designed Command Center at the GM Global Headquarters at
the Renaissance Center. The Command Center provides a unique
outreach opportunity for identifying and developing new
relationships for OnStar with public and private organizations. The
Command Center is a mission-critical part of OnStar operations and
the nerve center for OnStar service to its subscribers. The
unveiling complements the relocation of OnStar headquarters to the
Renaissance Center earlier this year. "Our new Command Center is at
the heart of our entire operation," said OnStar president Chet
Huber. "It is up and running 24 hours a day, seven days a week.
From the Command Center, we manage activity throughout our OnStar
network to make sure that systems are operating at peak performance
levels, and that subscribers receive optimum customer service."
Command Center staff monitor incoming call volumes and route to one
of their call centers based on subscriber volume demands and
staffing availability throughout the day. Additionally, they
monitor weather and other emergency conditions throughout North
America to provide real-time data to call center staff, who can
then help in assisting subscribers concerning current conditions
and alternative routing in the time of need. Command Center
analysts monitor IT applications and network health to ensure all
systems are working properly. It is also the communication hub for
all call center operations and critical information. It provides
links to IT staff, call center management and OnStar performance
management personnel. The Command Center also contains a unique
Brand Demonstration Room in which a visitor can communicate with an
OnStar advisor while sitting in an actual driver's seat complete
with an integrated OnStar three-button mirror. The Brand
Demonstration Room is also used to provide valuable call center
training for OnStar employees, and enables operations personnel to
evaluate call center advisor performance for quality assurance
purposes. Another innovation is the OnStar Sound Studio, a fully
digital audio studio similar to a terrestrial or satellite radio
studio. The studio will enable OnStar and GM to support a variety
of communication initiatives through audio content and program
development. Examples include: radio media tours, internal
communications initiatives, creation of audio news releases,
opening the studio to guest DJs for remote broadcasts, creation of
voice content for Customer Relations Management programs, and
creation of programs for re-broadcast on XM Satellite Radio and on
terrestrial radio programs. The new Command Center represents
OnStar's ongoing commitment to the safety and security of
communities throughout North America in which its subscribers live
and work. OnStar has extended its services into collaborations with
critical community-based organizations such as the American Red
Cross and the National Center for Missing and Exploited Children.
These outreach services include on-site support for hurricane
victims and relief workers, and encourage subscribers to be Good
Samaritans in emergency situations to help in locating missing and
abducted children. OnStar has also extended its service to family
caregivers, seniors and people with disabilities. Customers who
purchase crossover sport vans and equip them with the
Sit-N-Lift(TM) power seat or aftermarket adaptive equipment through
the GM Mobility Reimbursement Program will receive two years of the
OnStar "Safe & Sound" service in addition to the first year of
service included with every new van purchase. "Our focus has always
been on the customer," said Huber. "The development of enhanced
services that benefit our subscribers and the creation of our new
Command Center is a natural extension of our commitment to
providing the safety and security that they expect and deserve."
About OnStar OnStar by GM, available on more than 50 models from
General Motors and select models from six other auto manufacturers,
is the nation's leading provider of in-vehicle safety, security and
information services using the GPS satellite network and wireless
technology. OnStar services include automatic notification of air
bag deployment, stolen vehicle location assistance, emergency
services, roadside assistance with location, remote door unlock, GM
Goodwrench remote vehicle diagnostics, route support and
convenience services. OnStar Personal Calling allows drivers to
make and receive hands-free, voice- activated calls through a
nationwide cellular network and access a wide range of other
information services. Additional information is available at
http://www.onstar.com/ . DATASOURCE: OnStar CONTACT: Anne
Mittelstaedt of OnStar Communications, +1-313-667-0874, Web site:
http://media.gm.com/ http://www.gm.com/ http://www.onstar.com/
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