LAS VEGAS, June 21, 2013 /PRNewswire/ -- During this
year's Electric Daisy Carnival Week (electronic dance music's
biggest festival of the year), Integral Entertainment Group (IEG),
in partnership with Manifest, is pleased to announce the
commencement of production on the documentary, As I AM: The Life
& Times of DJ AM. The highly regarded filmmaker
Kevin Kerslake has been chosen to
direct. His last movie, Insomniac's The Electric Daisy Carnival
Experience, was also dedicated to DJ AM's memory.
Yesterday morning, as part of a live panel during the EDMbiz
Conference (which kicks off the festival), Kerslake indicated to a
packed house of EDM industry leaders and attendees that the film,
fully authorized by AM's mother and his estate, will largely be
based on the iconic late DJ's own exhaustive, personal archives and
interviews with key figures in his life, many of them avatars of
pop culture.
"DJ AM is unquestionably one of the most iconic figures in EDM
history, largely responsible for turning the world on to a new form
of music and breaking down barriers between genres," says Kerslake.
"What a lot of people aren't familiar with are AM's personal
struggles with adversity which are rather epic in scope.
Ultimately, 'As I AM' is a celebration of his life, his
skills, and his passion for helping people in their recovery. The
film covers his entire life, from seed to sorrow," he continued.
In addition to discussing film content, Kerslake proudly
announced IEG and Manifest's partnership with Front Row Networks,
Inc., who will finance and distribute the film globally in
2014.
As a sneak peak, Kerslake then premiered a 3-minute trailer of
the upcoming film, which left the crowd visibly and audibly
moved.
Led by a group of accomplished entertainment industry executives
with deep industry relationships in both music and film, Front Row
Networks, Inc. is known for providing the best-in-class production,
distribution and marketing capabilities, and delivering innovative,
high quality entertainment.
Of the partnership, Front Row Network, Inc's President,
Eric Mitchell said, "'As I
AM' is the perfect project to continue our company's increasing
investment and interest in the EDM genre, and we are thrilled to be
working with Mr. Kerslake and the team at Integral Entertainment
Group. Their passion for supporting this film and its subject
matter makes them the perfect partner for this project."
Thematically, the film details DJ AM's personal journey,
chronicling his brilliant career as a groundbreaking open
format/mash-up DJ, his undeniable charisma, as well as his battle
with addiction. A mash-up in its own right, the bedrock of "As I
AM" is the haunting posthumous narration in Adam's own
voice.
Kerslake further mentioned that in honor of AM's legacy, a
percentage of the proceeds derived from the film will benefit the
DJ AM Memorial Fund and its chosen charity, MusiCares.
About Integral Entertainment Group
Integral
Entertainment Group is a full service production company committed
to creating artistically driven, commercially viable cross media
entertainment projects to a worldwide audience. Based in
Los Angeles, IEG was founded by
industry veterans with over thirty years experience collaborating
and producing on numerous high profile projects including The
Grammy Awards, HBO, and The World Music Awards on ABC, among many
others.
About Front Row Networks, Inc.
Front Row Networks,
Inc., a wholly-owned subsidiary of Writers' Group Film Corp.
(OTCQB:WRIT), is a Los
Angeles-based production and distribution company.
Front Row Networks, Inc. operates as a full service
production and distribution partner to rights owners, enabling the
turnkey development, production and distribution of alternative
theatrical content including music concerts, sporting events, stage
shows and other event programming.
About Kevin
Kerslake/Manifest
After appearing in Warren Miller films in his early teens,
Kevin Kerslake embarked on a path to
emulate Miller and his other childhood hero, Bruce (Endless
Summer) Brown, making surf, skate and ski/snowboard films
throughout his hormonal years. Soon
Kerslake became one of a handful of directors responsible
for forging the visual identity of the MTV generation, directing
award-winning videos for such distinguished bands as Nirvana, Green
Day, R.E.M., the Rolling Stones, Smashing Pumpkins, Rise Against
and the Red Hot Chili Peppers. With a trendsetting visual style
infused with the urgency and kineticism of action sports but now
working within larger themes, Kerslake's iconic music video work,
encouraged kids to buck the establishment. At the same time, he was
directing commercials for corporate giants like Nike, AT&T and
Coca-Cola. While Kerslake kept his foot to the floor at the cutting
edge of pop culture, making core culture films and documentaries,
notably Nirvana: Live! Tonight! Sold Out!, The
Ramones: We're Outta Here!, Quiksilver's
Continuum, and Insomnicasc Electric Daisy Carnival
Experience. Equally at ease with A-list artists and top
executives, at underground happenings and in corporate boardrooms,
alike, Branded Programming was a natural progression for Kerslake,
creating new media campaigns for AOL, RealNetworks, Universal Music
Group, Compaq, Sprite, Puma, Quiksilver, DC Shoes and Burton
Snowboards via his company, Manifest.
About The DJ AM Memorial Fund
The DJ AM Memorial Fund
maintains the legacy of Adam
Goldstein and his commitment to helping others with
addiction. Utilizing media partnerships to garner support and
increase awareness, contributions help organizations and projects
committed to addressing issues of addition and recovery.
For More Information & Contact:
Integral Entertainment Group
Kevin Kerslake/Manifest
The DJ AM
Memorial Fund
Kate Franklin
kate@integralentertainmentgroup.com
http://www.djam.com/category/dj-am-memorial-fund/
http://kevinkerslake.com
Front Row Networks, Inc.
Rebecca Bieker
310-461-3737
info@frnetworks.com
www.FRNetworks.com
SOURCE Integral Entertainment Group