ISDSF Isign Media Solutions Inc (CE)

S&P Capital IQ announced today that it has commenced Standard & Poor’s Factual Stock Report coverage on iSign Media Solutions Inc.

iSIGN Media Solutions Inc. (OTCQX: ISDSF; TXV: ISD) is a provider of interactive mobile advertising solutions for advertisers, manufacturers, retailers and advertising agencies. Using Bluetooth wireless technology, Mobile, WiFi and Location-Aware technologies, iSIGN's highly customizable, scalable hardware and software enables businesses to reach consumers with promotional campaigns and other timely, relevant content. Interactive messages are sent directly to consumer's handheld devices where they can be viewed, saved and even passed-on to their friends and colleagues.

The Company’s recently developed and released Smart Antenna is the Company’s latest innovation, in that it allows for the broadcasting of messages via both Bluetooth and WiFi simultaneously. As a result of the development of the Smart Antenna, the Company can now reach all Smartphone technology, including iPhones and tablets.

The company maintains that customers are open to interacting with advertisers when using their marketing tool because customers are required to opt-in before receiving their first message for WiFi connectivity, after which the connection is automatic; while with Bluetooth connectivity each message requires an opt-in acceptance. Once customers have opted-in, they begin to receive media-rich messages when they are within 300 feet of a retail store or other target location. iSIGN offers this service in public locations globally in tandem with advertising agencies, out-of-home media partners and other physical location partners, such as retail stores, clubs, restaurants, theatres, malls, hotels and airports, as well as through private in-house broadcast systems for large corporations, associations and all other public venues. According to iSIGN, they have received a 30% response rate in some locations.

iSIGN's Interactive Media Solutions (IMS) unit works by identifying the unique Bluetooth address for each mobile phone or handheld device that has been “discovered” by our software. After the identification process, the IMS unit queries its database to see what, if any, communication may have taken place with the handheld device in the past. Depending on the result of the query, the system initiates action to deliver content to the handheld device based on a set of pre-programmed instructions. If a history for the handheld device exists in the database, the IMS unit follows a set of pre-programmed instructions to continue communicating with the device while building a device profile. If there is no history of communication with the handheld device, the system will start profiling the handheld device by initiating communication based on a different set of pre-programmed instructions.

Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC, and Tampa, FL, the company has grown to become one of the largest owner/operators of in-store digital media in Canada. Partners include AOpen America Inc. and IBM. iSIGN's manufacturer of record is Seneca Data Distributors, Inc. Seneca was chosen, in part, because iSIGN has expectations of continued growth in the United States and they wanted to align themselves with an American manufacturer for the digital signage market. iSIGN Media was founded in 2006.

Standard & Poor’s Factual Stock Report coverage on iSign Media Solutions Inc. will also be accessible on an ongoing basis to the investment community by scores of buy-side institutions and sell-side firms that utilize S&P Capital IQ research and information platforms daily. Millions of self-directed investors also have access to the report via their e-brokerage accounts. Please visit www.isignmedia.com for additional information.

About Standard & Poor's Factual Stock Reports

Currently profiling over 500 issuers, Standard & Poor’s Factual Stock Reports, produced by S&P Capital IQ, increase market awareness of issuers in the investment community with insightful commentary and key statistics and information. Standard & Poor’s Factual Stock Reports provide factual research coverage about company fundamentals and business prospects, thereby enabling information about covered companies to reach a wide investor audience of Buy and Sell-side investors. Updated weekly with the latest pricing, trading volume, and other data, the reports include recent developments, a financial review, key operating information, industry and peer comparisons, institutional holdings analysis, Street Consensus and opinions, performance charts, business summary, fundamental data, and news. Because coverage of these reports is underwritten by the issuer, S&P Capital IQ does not offer investment opinions concerning the advisability of investing in these stocks.

Standard & Poor’s Factual Stock Reports are produced separately from any other analytic activity of S&P Capital IQ or related organizations. S&P Capital IQ does not trade on its own account.

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Isign Media Solutions (CE) (USOTC:ISDSF)
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